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Very’s new Beauty Inspiration Hub goes live to better inform customers and drive category sales

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Digital retailer The Very Group is diving deeper into beauty with its core Very brand unveiling a new Beauty Inspiration Hub. 

Live, but due to be “completed” by this summer, it features a collection of educational and aspirational blog-style content “to inspire customers and transform how they shop the category”. It also aims to boost category sales.

The launch follows the introduction of the brand’s Beauty Studio earlier this year, “which overhauled how customers navigated and experienced the retailer’s Beauty range”.

“By allowing customers to shop by trend, ingredient, and brand, Very has changed the way it talks about beauty, bringing a new level of ease to the shopping experience”, it said.

It’s all achievable thanks to Very’s new cloud-based system, Skyscape, which it describes as “the biggest tech transformation the online retailer has taken on”, and involved the complete re-platforming of all the technology that powers the customer experience.

Built with responsive, reusable and fully accessible components from The Very Group’s Fuse design system, it’s served and updated via a new Amplience content management system. 

Through blog-style content, expert tips and trend spotlighting, Very said the hub “aims to help customers make more informed purchases, bringing more of the in-store experience to the digital world”.

Over the last two years, it said it has focused on expanding and diversifying its beauty category to offer customers a greater range of brands and products at competitive price points.

This strategy has led to the online retailer seeing 6.3% growth across the category year on year in the first half of FY25. Plus, its data shows Very’s beauty offer “is becoming more recognised among its customers, with brand consideration across beauty having increased by almost a fifth in the last quarter when compared to the prior year”. 

The launch of both the Beauty Studio and Inspiration Hub aims to build on this, it added.

Sam Wright, chief commercial & strategy officer, said: “The vast majority of our customers who buy from our beauty ranges also buy from other categories. However, even though brand consideration for our beauty category is up, just one in seven fashion customers shop Very’s beauty ranges. We hope that the launch of the inspiration hub will educate our fashion first customers on the beauty ranges we have available.”

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Hailey Bieber explores sale of her makeup brand Rhode

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Reuters

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April 4, 2025

Model Hailey Bieber is exploring a sale of her makeup brand Rhode that could be worth more than $1 billion, according to three people familiar with the matter.

Rhode

Bieber has tapped investment bankers at JPMorgan Chase and Moelis to find a buyer for the cosmetic brand that she launched in 2022, two of the sources said, requesting anonymity as the matter is confidential.

Bieber joins a list of celebrities who have recently attempted to cash in on the popularity of consumer-focused ventures they launched in recent years.

In 2021, actor Jessica Alba pulled off a successful initial public offering for her consumer goods venture The Honest Company. Rare Beauty, backed by Grammy-nominated singer Selena Gomez, has also been seeking a buyer, according to people familiar with the matter.

JPMorgan and Moelis declined to comment. Rhode did not immediately respond to requests for comment.

Bieber, who is married to singer Justin Bieber and is the daughter of actor Stephen Baldwin, is a social media influencer, having amassed over 50 million Instagram followers.

Beauty trends such as “glazed donut skin” gained popularity after Bieber promoted her daily skincare routine.

Rhode, which was named after Bieber’s middle name, generates annual revenue of nearly $200 million, two sources said. The Los Angeles-based brand, which sells skincare products and makeup, has collaborated with companies such as Krispy Kreme to promote certain products.

Rhode appointed former The Honest Company chief executive Nick Vlahos as its CEO last year.

© Thomson Reuters 2025 All rights reserved.



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Neiman Marcus and Ralph Lauren launch Patchwork Americana collection

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Neiman Marcus and Ralph Lauren have teamed up to launch an exclusive collection that reinterprets the classic patchwork motif with elevated craftsmanship and contemporary appeal. 

Neiman Marcus and Ralph Lauren launch Patchwork Americana collection. – Neiman Marcus x Ralph Lauren

Dubbed “Patchwork Americana”, the 52-piece assortment, spanning men’s, women’s, and children’s fashion, marks Ralph Lauren’s first-ever exclusive collection for the luxury retailer, reinforcing a shared vision of American luxury and style.

Standout pieces from the women’s collection includes a sequined flag sweater featuring an exclusive Neiman Marcus emblem, pearl-beaded floral-etched denim, and a patchwork sequin skirt. Completing the collection is a meticulously tailored patchwork suit and an embellished strapless gown.

For men, Ralph Lauren’s signature aesthetic shines through in a palette of deep blues and creams. Key pieces include a tonal palm leaf jacquard jacket, a silk-blend cardigan, the brand’s iconic flag sweater, and a blue Japanese cotton chambray suit.

The children’s collection continues this blend of classic Americana and effortless elegance, featuring a standout Italian cashmere flag sweater alongside an array of styles featuring intricate patchwork details, vibrant colors and whimsical patterns.

“Ralph Lauren’s impact on American fashion is beyond measure. He has forever altered the fashion landscape with a unique vision of relaxed elegance, infusing an old-world sophistication with refreshing modernity, and we are honored to collaborate with Ralph Lauren on a collection created exclusively for our clientele,” said Paolo Riva, chief brand partnerships and buying officer, Saks Global. 

“This exclusive collection celebrates the long-standing partnership and admiration between Neiman Marcus and Ralph Lauren, with brand signatures like patchwork denim and easy shirting reimagined into extraordinary wardrobe heroes.”

The collection launches with a dedicated Ralph Lauren installation on the second floor of Neiman Marcus NorthPark, in Dallas, and is available exclusively at select Neiman Marcus locations, online, and through remote selling. 

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Puma parts ways with CEO Arne Freundt, appoints ex-Adidas exec Arthur Hoeld

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There was no second chance for Arne Freundt. Appointed CEO of the German equipment manufacturer in 2022, the 40-year-old had to deal with results that displeased the financial markets.

After announcing his 2025 forecasts of 1% to 5% growth, Puma’s share price suffered the biggest decline in its history, falling back to its 2016 level on March 12. The hype surrounding the stars of the Paris Olympics, such as pole vaulter Mondo Duplantis, the signing of a contract with the English Premier League and the announced reorganization plan have not convinced Puma’s board of directors, which announced on Thursday that the supervisory board and Arne Freundt had “reached a mutual agreement” to end their collaboration. This will take effect on April 11.

Arthur Hoeld, new CEO of Puma – Puma

To succeed him, the German group looked across the Aurach, the river that separates the Puma and Adidas headquarters in the town of Herzogenaurach. Arthur Hoeld, a long-standing executive of the world’s No. 2 sports company, will take over as CEO and chairman of the group management board on July 1.

Aged 55, the former handball player and athlete spent 26 years with the three-stripes brand, leaving his last role as global sales director last October.

“I’m very excited to join the Puma family as the new CEO. Puma is one of the most authentic brands in our industry, with an incredibly strong heritage,” said the executive in a statement.
“Its products worn by the best athletes have created unforgettable moments. Sporting authenticity and an exciting brand proposition will be our main objectives going forward.”

In its press release, Puma highlighted in particular the executive’s work at the helm of Adidas Originals, which under his leadership achieved sales of €7 billion.

Matthias Bäumer
Matthias Bäumer – Puma

“We are delighted to appoint Arthur Hoeld, a proven sports industry expert with solid commercial expertise over the past 26 years, as CEO of Puma. We are convinced that with his strategic vision and focus on products and brand, Arthur will lead Puma into a new chapter of strength and growth,” said Héloïse Temple-Boyer, who chairs the group’s supervisory board, in a press release.

“On behalf of the entire Board, I would also like to thank Arne Freundt for all his achievements and for the commitment and dedication he has shown over the past 14 years. We wish him all the best in his future endeavors.”

In parallel with his appointment, the group announced the promotion on April 1 of Matthias Bäumer, who was vice president, team sports, to group sales director.

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