Canadian outdoor lifestyle brand Roots has named Canadian NCAA basketball player Toby Fournier as the brand’s first female ambassador for its activewear category.
Roots taps NCAA basketball player Toby Fournier as first female activewear ambassador – Roots
In this role, Fournier, a freshman at Duke University and reigning ACC Rookie of the Year, will represent Roots Activewear in sport-adjacent marketing content both on and off the court.
Fournier first made headlines at 14 with a viral dunk and soon gained international recognition at the FIBA World Basketball Summit. A 6-foot-2 power forward, she ranked 10th in ESPN’s Class of 2024. She has represented Canada on the international stage, earning a bronze medal at the U19 Women’s FIBA World Cup.
“Toby embodies the spirit of Roots: passion, resilience and an unwavering commitment to excellence. She is a true rising star in the world of women’s basketball, and as a brand that has always celebrated athletics, we are thrilled to have her join the Roots family,” said Leslie Golts, chief marketing officer at Roots.
“Through this partnership, we aim to inspire young athletes across Canada and beyond and share with more people the high-quality and thoughtfully crafted breadth of our activewear products.”
The partnership underscores Roots’ commitment to supporting emerging female athletes and expanding the reach of its high-performance activewear. It also builds on the company’s recent collaboration with the WNBA, allowing Roots to continue to play a key role in outfitting athletes with sport-inspired apparel and leather goods.
Fournier added: “I’ve been wearing Roots since I was a kid, and it’s always been a brand that stands for quality, comfort, and style. For me, Roots represents authenticity and the freedom to move without limits. As I push myself to new heights in basketball, I’m honoured to align with a brand that values both innovation and purpose. I’m so excited to share this journey with the Roots community!”
Christian Louboutin’s infamous red sole is the stuff of footwear industry lore; the designer used nail polish to paint the soles of his sexy stilettos to make the shoe stand out at an early trade show.
The new campaign for Christian Louboutin eyewear – Courtesy
This tidbit helped inspire the brand to branch out into its highly successful beauty line. The brand also produces handbags, a full range of accessories, a kid’s shoe line, and bridal footwear. Now, the designer is adding another new category: eyewear.
With the plethora of rich brand codes—spike studs, pointy edges a la the stiletto, fishnet pattern designs, metallic finishes, and, of course, those famous, lawsuit-worthy red soles—Christian Louboutin has teamed up with Marcolin to debut its first-ever sunglass and optical collections.
A style from the debut Christian Louboutin eyewear collection – Courtesy
With a total of nine sunglass styles in various colorways and four optical styles, the brand will retail from approximately $625 to $875 with distribution online at its dedicated web-store and at Saks Fifth Avenue stores.
According to a release, the offerings include women’s and men’s styles and draw inspiration from Christian Louboutin’s work in pursuit of the ‘perfect structural lines. ‘ The eyewear range includes new ZEISS lenses, which provide crystal-clear, comfortable vision thanks to anti-reflective coatings, glare reduction, and durability treatments. Described as a collection of ‘modern luxury’ according to a company spokesperson, the styles blend acetate and metal trims and mechanics. Brand codes are present as a row of teeny spikes on a pair of oversized Navigator frames; minuscule red sole hardware adorns the frames of Art-Deco cat and oval styles.
A style from the debut Christian Louboutin eyewear collection – Courtesy
Mesh patterns on bridges and temples recall the designer’s fishnet-inspired styles on the Rocker and So Kate styles. At the same time, red details appear as linear accents on the exterior and interiors of the frames, such as the Georges or Greggo 2 frames. Some styles take ‘rose-colored’ glasses to a new level with cherry red lenses, as seen on a version of the Miss Z. Many details also mimic the brand’s beauty offerings.
To celebrate, Marcolin is hosting a New York debut party next week at the trendy The Nines restaurant and piano room, which, fittingly, is doused in red from ceiling to floor.
Good American, the global fashion brand co-founded by Khloé Kardashian and Emma Grede, has opened its first store in Atlanta.
Good American opens first Atlanta store. – Good American
Located in Lenox Square Mall, the 2,757-square-foot space was designed with New York-based architecture firm MG2 to create a warm and inviting shopping environment.
Notable store features include custom-branded hangers that adjust to accommodate merchandise of all sizes, size-inclusive fitting rooms, and trained staff to ensure expert guidance on fit and product recommendations.
“The opening of our first-ever Good American Atlanta store is a key milestone in our strategic retail expansion. Atlanta’s dynamic market aligns perfectly with our vision to reach new customers and a tangible expression of our commitment to sustainable growth and redefining the retail experience,” said Grede.
“Atlanta has always been an important market for Good American and i’m so excited to bring our vision to life in this city and meet our customers in person here!”
Known for its inclusive approach to denim, Good American has built a loyal following by prioritizing fit, comfort, and body diversity. The Atlanta location is designed to bring that mission to life in a physical retail space and is part of the brand’s wider global store expansion plans.
Good American opened its first retail location at Westfield Century City Mall in Los Angeles. It has since opened stores in Las Vegas at The Forum Shops at Caesars Palace and Newport Beach, California, at Fashion Island mall.
Roger Federer-backed On Holding said on Tuesday its co-CEO Marc Maurer has decided to depart after 12 years with the Switzerland-based sportswear company.
Mark Maurer – On
On said it will transition to a single-CEO structure, with current co-CEO and Chief Financial Officer Martin Hoffmann taking the helm effective July 1, 2025. Hoffmann would continue as CFO while the company looks for a new finance head.
Maurer will stay in his role until June 30 and will continue to advise the co-founders of the company, David Allemann and Caspar Coppetti, as well as the board until March 2026.
Under Maurer and Hoffmann, On went public in 2021, and its running shoes have become customer favorites, challenging rivals and taking market share from sportswear giants such as Nike and Adidas.
In March, On topped fourth-quarter sales and profit expectations as its brand awareness initiatives helped drive strong holiday demand for its shoes and sportswear offerings.
It has benefited from efforts to expand its product lines at retailers such as Foot Locker and Dick’s Sporting Goods, while also doubling down on its own stores to boost sales.