Puma’s first ever European flagship store needs a big city and a big address. So the German sportswear giant has chosen London’s Oxford Street for the location of its highly anticipated autumn opening.

Bringing yet further kudos to a slowly revitalising Oxford Street, there’s no news yet of the exact location but it will be “just seconds from Selfridges and Bond Street Tube Station”, so in close proximity to other sports stores from Adidas and JD Sports.

It will measure 24,000 sq ft to offer an “immersive, interactive experience that blends sports performance and technology with cutting-edge streetwear designs”.

The move comes as part of Puma’s “brand elevation strategy” (yes, that popular phrase of recent years) aimed at  strengthening its presence globally, “delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep connection to global street culture”.

So it promises an “unparalleled experience, blending sport, performance, and fashion, where customers can immerse themselves in a range of unique experiences, including personalisation opportunities”.

Arne Freundt, CEO at Puma, said: “After unveiling our flagship store in Las Vegas last year, we’re incredibly excited to announce that our first flagship store in Europe.

“Our London flagship store is an important part of our brand elevation strategy. It brings the best of the Puma brand to life for our consumers and showcases our latest innovations and design newness as part of an immersive experience.”
 
Lucynda Davies, Puma managing director for the UK & Ireland, added: “London is a key city for the brand, and this prestigious location on Oxford Street reflects our commitment to delivering a unique, consumer-led experience.

She added: “While our Carnaby Street store has served us well since 2002, this flagship store will extend our product offering and bring Puma’s performance and sportstyle categories to life in a flagship store setting”.

Christian Louboutin’s infamous red sole is the stuff of footwear industry lore; the designer used nail polish to paint the soles of his sexy stilettos to make the shoe stand out at an early trade show.

This tidbit helped inspire the brand to branch out into its highly successful beauty line. The brand also produces handbags, a full range of accessories, a kid’s shoe line, and bridal footwear. Now, the designer is adding another new category: eyewear.

With the plethora of rich brand codes—spike studs, pointy edges a la the stiletto, fishnet pattern designs, metallic finishes, and, of course, those famous, lawsuit-worthy red soles—Christian Louboutin has teamed up with Marcolin to debut its first-ever sunglass and optical collections.

With a total of nine sunglass styles in various colorways and four optical styles, the brand will retail from
approximately $625 to $875 with distribution online at its dedicated web-store and at Saks Fifth Avenue stores.

According to a release, the offerings include women’s and men’s styles and draw inspiration from Christian Louboutin’s work in pursuit of the ‘perfect structural lines. ‘ The eyewear range includes new ZEISS lenses, which provide crystal-clear, comfortable vision thanks to anti-reflective coatings, glare reduction, and durability treatments.
 
Described as a collection of ‘modern luxury’ according to a company spokesperson, the styles blend acetate and metal trims and mechanics. Brand codes are present as a row of teeny spikes on a pair of oversized Navigator frames; minuscule red sole hardware adorns the frames of Art-Deco cat and oval styles.

Mesh patterns on bridges and temples recall the designer’s fishnet-inspired styles on the Rocker and So Kate styles. At the same time, red details appear as linear accents on the exterior and interiors of the frames, such as the Georges or Greggo 2 frames. Some styles take ‘rose-colored’ glasses to a new level with cherry red lenses, as seen on a version of the Miss Z. Many details also mimic the brand’s beauty offerings.

To celebrate, Marcolin is hosting a New York debut party next week at the trendy The Nines restaurant and piano room, which, fittingly, is doused in red from ceiling to floor.
 

Good American, the global fashion brand co-founded by Khloé Kardashian and Emma Grede, has opened its first store in Atlanta. 

Located in Lenox Square Mall, the 2,757-square-foot space was designed with New York-based architecture firm MG2 to create a warm and inviting shopping environment.

Notable store features include custom-branded hangers that adjust to accommodate merchandise of all sizes, size-inclusive fitting rooms, and trained staff to ensure expert guidance on fit and product recommendations.

“The opening of our first-ever Good American Atlanta store is a key milestone in our strategic retail expansion. Atlanta’s dynamic market aligns perfectly with our vision to reach new customers and a tangible expression of our commitment to sustainable growth and redefining the retail experience,” said Grede. 

“Atlanta has always been an important market for Good American and i’m so excited to bring our vision to life in this city and meet our customers in person here!”

Known for its inclusive approach to denim, Good American has built a loyal following by prioritizing fit, comfort, and body diversity. The Atlanta location is designed to bring that mission to life in a physical retail space and is part of the brand’s wider global store expansion plans.

Good American opened its first retail location at Westfield Century City Mall in Los Angeles. It has since opened stores in Las Vegas at The Forum Shops at Caesars Palace and Newport Beach, California, at Fashion Island mall.