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Spanish jewelry brand Tous hits record $570 million in revenue but sees profit decline amid currency fluctuations

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Nazia BIBI KEENOO

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March 26, 2025

Tous, the famous Spanish jewelry brand, reported record-breaking revenue in 2024. According to a statement released on Tuesday, the company saw its sales grow by 9.4% over the last fiscal year, reaching $570 million. However, net profit declined to $49 million from $54 million in 2023. Tous attributed the drop to the “dilutive effect” of exchange rate fluctuations in 2024. “Excluding currency impact, net profit would have increased by 5% compared to the previous year,” the company stated.

Carlos Soler Duffo, CEO of Tous – Tous

During the past fiscal year, the founding family regained full control of the company by purchasing the stake held by Partners Group in 2015. Tous achieved an EBITDA of $124 million in the same period, reflecting a 6.4% increase year-over-year. As highlighted in its financial report, 2024 also marked the launch of the company’s strategic GEM plan, an initiative focused on growth, elevation, and mindset.

“In 2024, we successfully met the objectives set for the first year of the GEM plan. Tous is now a stronger brand with a solid global presence and a unique jewelry offering. These key strengths have translated into positive results, and we will continue leveraging them to drive sustainable growth,” said Carlos Soler-Duffo, CEO.

Organic growth and a 1 million investment over three years

Tous announced plans to invest $131 million over the next three years to further its strategic goals. This comes after the company allocated $34 million in 2024 to its stores, infrastructure, and IT systems. As part of this investment, Tous renovated 50 stores while maintaining a steady retail footprint, operating across 40 markets with more than 600 locations. Store expansion was driven by organic growth, supported by strong sales from new collections.

While the company did not significantly expand its physical store network, Tous broadened its global reach through e-commerce. In 2024, it launched a global website, allowing it to sell worldwide. Online sales grew by 10% year-over-year, contributing 23.5% of total revenue.

Tous reported strong growth across all markets, including its most established regions, Spain and Mexico. Looking ahead, the company aims to expand into new territories to accelerate its global presence.

With its headquarters in Manresa, Tous sees long-term growth potential, particularly in its established markets. The company credits this to ongoing brand renewal efforts and the expansion of its latest product lines—Tous Atelier, a fine jewelry concept, and Suot Studio, which focuses on experimental designs.

“The branded jewelry sector still represents a relatively small portion of the overall market, especially compared to other luxury personal goods categories. This presents a strong opportunity for growth in a segment where Tous continues to lead and innovate,” the company concluded.

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Unilever acquires British personal care brand Wild

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Roberta HERRERA

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April 2, 2025

British consumer goods giant Unilever has just acquired the acquisition of Wild, the UK-based personal care brand launched in 2020 by Charlie Bowes-Lyon and Freddy Ward. While the financial details of the transaction were not disclosed, Sky News previously estimated the deal to be valued at £230 million (€275 million).

Products from the brand Wild – DR

Founded as a digitally native vertical brand, Wild has made a name for itself with a range of deodorants, lip balms, and body care products crafted from naturally derived ingredients, packaged in reusable aluminium cases and recycled plastics. The brand is currently the market leader in refillable deodorants in the UK.  

In 2023, Wild reported £47 million in revenue, representing 77% year-over-year growth, according to Sky News.  

“Wild’s innovative approach to formulation, packaging, and social-led marketing makes it a stand-out brand that perfectly complements our personal care portfolio,” said Fabian Garcia, president of Unilever Personal Care.  

Unilever’s Personal Care division, which includes household names such as Dove and Axe, generated nearly €13.6 billion in revenue.  

In 2024, Unilever reported total revenues of €60.8 billion, reflecting a nearly 2% increase compared to the previous year.

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Vegamour names debut marketing chief

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Plant-based hair growth and wellness brand Vegamour has announced the appointment of Michelle Miller as its first-ever chief marketing officer.

Michelle Miller – Courtesy

In her new role, Miller will oversee brand, growth, digital and community initiatives as she leads the Los Angeles-based company into its next phase of expansion.

A seasoned executive across haircare and beauty, Miller has experience in scaling high-growth beauty brands and crafting marketing strategies.

She most recently served as chief marketing officer at K18, where she led the brand to become the leading haircare brand on social media, generating more than 25 billion TikTok views and earning over 50 industry awards. She also played a pivotal role in K18’s acquisition by Unilever Prestige.

Prior to that, she served as vice president of marketing at Kosas, where she helped establish the brand as a leader in clean beauty and contributed to the acquisition of Too Faced by Estée Lauder.

“Michelle is a brand builder who understands how to convert cultural momentum into commercial growth,” said Eric Hohl, CEO of Vegamour.

“As Vegamour continues to scale, her leadership comes at the perfect time to sharpen our positioning, deepen customer connection, and accelerate global momentum.”

Last year, the clean beauty brand expanded into Canada via an exclusive retail partnership with Sephora.
 

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How Meta’s upcoming $1,000+ smart glasses with a screen will work

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Bloomberg

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April 1, 2025

Meta Platforms Inc., ramping up work on a deluxe version of its popular smart glasses, plans to include hand-gesture controls and a screen for displaying photos and apps.

Bloomberg

The company intends to introduce its first glasses with a screen as early as the end of this year — a product it sees as a key step toward providing an alternative to Apple Inc.’s iPhone and other mobile devices, according to people familiar with the matter. 

Meta employees estimate pricing for the device, which is code named Hypernova, will come in at over $1,000 and as high as $1,300 to $1,400, said the people, who asked not to be identified discussing unannounced products. The final price is unlikely to be decided until closer to an announcement. 

The company’s current smart glasses, the Ray-Ban Meta Glasses, start at $299 and have been a surprise hit. Meta will continue to sell that entry-level version and is banking on their popularity to push users toward the higher-end models. Other companies, including Amazon.com Inc., have pledged new versions of their own glasses to better compete with the social networking giant.

The significant price increase for the new model is driven almost entirely by the screen, which is a monocular panel that will be located in the lower-right quadrant of the right lens. That means information will only be displayed in front of the wearer’s right eye and will appear most clearly when they are looking downward.

The company has already begun work on a second-generation version of the product, codenamed Hypernova 2. The major difference is the inclusion of a binocular display system, which means the device will have two screens and show information in both eyes. That device is currently planned for 2027, the people said.

The glasses with screens will mark another stepping stone toward Meta’s vision of true augmented reality glasses, which the company previewed last year. A Meta spokesperson declined to comment. 

A look at a prototype version of the first Hypernova glasses indicates how the glasses are likely to work when they go on sale.

When they are turned on, the display shows a “boot screen” with logos for Meta and other partners — such as chipmaker Qualcomm Inc. — on the product.

Once the device is on, the user will see a home screen comprised of circular icons laid out horizontally, similar to the app dock on Apple devices or Meta’s Quest mixed-reality headset.

The glasses include dedicated apps for taking pictures, viewing photos and accessing maps. There is also support for notifications from phone apps, including Meta’s Messenger and WhatsApp.

The glasses will otherwise work similarly to the current Wayfarer-style Ray-Ban Metas, focusing on capturing images and video, accessing AI via built-in microphones and pairing with a phone for calls and music playback. The new version will continue to rely heavily on the Meta View phone app.

Like Meta’s other new devices, the glasses will run a highly customized version of the Android operating system from Alphabet Inc.’s Google. The company isn’t currently planning to include an on-board app store.

Users will be able to control the glasses using capacitive touch controls on the sides of the glasses, meaning they can scroll through apps or photos by swiping against the temple bars and then tapping to open something specific.

Meta also plans to begin offering a so-called neural wristband for the first time, which will allow a wearer to control the glasses with gestures, such as rotating their hand to scroll through apps and photos and pinching their finger and thumb to select items. Meta is currently planning to bundle the accessory, codenamed Ceres, in the box with the glasses.Meta also plans to upgrade the camera.

Internally, the company considers the 12-megapixel camera on the current models on par with an iPhone 11 from 2019. For the new model, it would like to rival the iPhone 13 from 2021, the people said. It’s also planning a new carrying case dubbed Heres, which is shaped like a triangular prism and folds up.

The Hypernova glasses are still months away from being introduced, and the company’s current plans could change. Meta is known for making product changes — or even axing new initiatives — late in the development process. About 18 months ago, it canceled a variant of the Ray-Ban Metas with the camera removed. That device, codenamed Luna, was designed to bring down costs and increase privacy, the people said.

Besides the Hypernova glasses, Meta is also finishing up work on new smart glasses without a display dubbed Supernova 2. They will operate similarly to today’s Ray-Ban Metas, but will instead be built on a glasses design from Oakley, Bloomberg has reported. This pair will be optimized for athletic use, including biking. The company recently began testing in public environments.

The Hypernova follow-up project for 2027 sets up some overlap with Meta’s work on true augmented reality glasses, which overlay interactive images, video and information over the real world. Those products require more advanced and expensive technology than the simpler so-called heads-up displays in the Hypernova devices.

The company last year announced prototype AR glasses dubbed Orion, but the the first version for actual customers is likely to be a follow-up product dubbed Artemis, Bloomberg has reported. It’s using Orion internally for software testing and app development purposes — and could ultimately seed it to developers. The Artemis device likely won’t arrive before 2027.

There are questions within Meta’s Reality Labs division, which develops these products, as to whether Meta will ultimately combine the Artemis and Hypernova products or if they’ll eventually arrive separately at distinct price points, the people said. 



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