Connect with us

Fashion

Ba&sh grows in early 2025 after exiting fast-track protection procedure

Published

on


Translated by

Nicola Mira

Published



March 25, 2025

French ready-to-wear label Ba&sh is “growing again”. It saw a troubled 2024 at the end of which Ba&sh was forced to enter a fast-track protection procedure in order for the Paris trade court to approve the restructuring of its parent company Muse Holding’s financial debt. But Ba&sh announced its refinancing plan was completed on March 18, enabling the label to secure “the continued support of its partner banks.” Ba&sh also said that it has increased the value of its equity thanks to a €15 million injection of capital by its shareholders, to fund the ‘New Beginnings’ strategic and operational plan.

Ba&sh recently opened a pre-owned fashion store in Paris – Ba&sh

“This is a turning point for Ba&sh, the start of a new cycle in which we are going back to basics. Thanks to our partners’ support, and the positive trend in our business, we have strengthened our financial position with a view to continuing to grow, especially internationally. We are more than ever looking ahead to the future,” said Ba&sh’s three founders in a statement sent to FashionNetwork.com on March 24.

Last year, founders Barbara Boccara, Sharon Krief and Dan Arrouas took charge again of the label they had launched in 2003, deploying a four-pronged action plan to get the label back on a growth track. According to the figures provided to FashionNetwork.com, the plan’s initial measures are having some effect.

Ba&sh said that in 2024 it generated revenue of €300 million, of which 25% was online. The label has 1,400 employees and operates 320 stores. Ba&sh said that “as of March 15, our 2025 revenue in like-for-like terms has grown by nearly 2.6% worldwide compared to 2024, driven by positive results in Europe and Asia, while performance has been sluggish on the North American market.” Ba&sh added that revenue growth between March 1 and 19 was 11%. Since the start of the year, it said that full-price sales have increased by 21% compared to the same period a year earlier, while full-price sales online grew by 15%. Of course, Ba&sh will have to keep growing for the entire fiscal year, but its management has made significant changes to boost this.

In North America, the label has hired a new managing director to replace Desirée Thomas, who had taken charge of the region in 2021. The new executive is the former head of USA for ready-to-wear brand Iro, who later set up a jewellery brand in Los Angeles, and also introduced French cuisine concept Caviar Kaspia in the US.

At the new Parisian headquarters, Ba&sh said it has also hired a new head of retail, following the departure of Marie-Dominique Marpault, who joined APC. It is a crucial role for Ba&sh, which has heralded a streamlining of its store fleet and is keen to boost its online business.

 

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Fashion

Christian Louboutin launches sunglasses furthering its brand offering

Published

on


Christian Louboutin’s infamous red sole is the stuff of footwear industry lore; the designer used nail polish to paint the soles of his sexy stilettos to make the shoe stand out at an early trade show.

The new campaign for Christian Louboutin eyewear – Courtesy

This tidbit helped inspire the brand to branch out into its highly successful beauty line. The brand also produces handbags, a full range of accessories, a kid’s shoe line, and bridal footwear. Now, the designer is adding another new category: eyewear.

With the plethora of rich brand codes—spike studs, pointy edges a la the stiletto, fishnet pattern designs, metallic finishes, and, of course, those famous, lawsuit-worthy red soles—Christian Louboutin has teamed up with Marcolin to debut its first-ever sunglass and optical collections.

A style from the debut Christian Louboutin eyewear collection
A style from the debut Christian Louboutin eyewear collection – Courtesy

With a total of nine sunglass styles in various colorways and four optical styles, the brand will retail from
approximately $625 to $875 with distribution online at its dedicated web-store and at Saks Fifth Avenue stores.

According to a release, the offerings include women’s and men’s styles and draw inspiration from Christian Louboutin’s work in pursuit of the ‘perfect structural lines. ‘ The eyewear range includes new ZEISS lenses, which provide crystal-clear, comfortable vision thanks to anti-reflective coatings, glare reduction, and durability treatments.
 
Described as a collection of ‘modern luxury’ according to a company spokesperson, the styles blend acetate and metal trims and mechanics. Brand codes are present as a row of teeny spikes on a pair of oversized Navigator frames; minuscule red sole hardware adorns the frames of Art-Deco cat and oval styles.

A style from the debut Christian Louboutin eyewear collection
A style from the debut Christian Louboutin eyewear collection – Courtesy

Mesh patterns on bridges and temples recall the designer’s fishnet-inspired styles on the Rocker and So Kate styles. At the same time, red details appear as linear accents on the exterior and interiors of the frames, such as the Georges or Greggo 2 frames. Some styles take ‘rose-colored’ glasses to a new level with cherry red lenses, as seen on a version of the Miss Z. Many details also mimic the brand’s beauty offerings.

To celebrate, Marcolin is hosting a New York debut party next week at the trendy The Nines restaurant and piano room, which, fittingly, is doused in red from ceiling to floor.
 

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Fashion

Good American opens first Atlanta store

Published

on


Good American, the global fashion brand co-founded by Khloé Kardashian and Emma Grede, has opened its first store in Atlanta. 

Good American opens first Atlanta store. – Good American

Located in Lenox Square Mall, the 2,757-square-foot space was designed with New York-based architecture firm MG2 to create a warm and inviting shopping environment.

Notable store features include custom-branded hangers that adjust to accommodate merchandise of all sizes, size-inclusive fitting rooms, and trained staff to ensure expert guidance on fit and product recommendations.

“The opening of our first-ever Good American Atlanta store is a key milestone in our strategic retail expansion. Atlanta’s dynamic market aligns perfectly with our vision to reach new customers and a tangible expression of our commitment to sustainable growth and redefining the retail experience,” said Grede. 

“Atlanta has always been an important market for Good American and i’m so excited to bring our vision to life in this city and meet our customers in person here!”

Known for its inclusive approach to denim, Good American has built a loyal following by prioritizing fit, comfort, and body diversity. The Atlanta location is designed to bring that mission to life in a physical retail space and is part of the brand’s wider global store expansion plans.

Good American opened its first retail location at Westfield Century City Mall in Los Angeles. It has since opened stores in Las Vegas at The Forum Shops at Caesars Palace and Newport Beach, California, at Fashion Island mall.

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Fashion

Sneaker maker On’s co-CEO Marc Maurer to depart

Published

on


By

Reuters

Published



April 1, 2025

Roger Federer-backed On Holding said on Tuesday its co-CEO Marc Maurer has decided to depart after 12 years with the Switzerland-based sportswear company.

Mark Maurer – On

On said it will transition to a single-CEO structure, with current co-CEO and Chief Financial Officer Martin Hoffmann taking the helm effective July 1, 2025. Hoffmann would continue as CFO while the company looks for a new finance head.

Maurer will stay in his role until June 30 and will continue to advise the co-founders of the company, David Allemann and Caspar Coppetti, as well as the board until March 2026.

Under Maurer and Hoffmann, On went public in 2021, and its running shoes have become customer favorites, challenging rivals and taking market share from sportswear giants such as Nike and Adidas.

In March, On topped fourth-quarter sales and profit expectations as its brand awareness initiatives helped drive strong holiday demand for its shoes and sportswear offerings.

It has benefited from efforts to expand its product lines at retailers such as Foot Locker and Dick’s Sporting Goods, while also doubling down on its own stores to boost sales.

© Thomson Reuters 2025 All rights reserved.



Source link

Continue Reading

Trending

Copyright © Miami Select.