M&S Gemini, on Warrington’s Europa Boulevard, has reopened following a major 10-month makeover “to cater to a wider range of customer shopping missions”. 

Featuring a refreshed Cothing and Hsome area and enhanced Beuty department, the timely reopening features the brand’s SS25 collections across womenswear, menswear and kidswear. There are also neon-lit areas to spotlight “M&S customer-favourite collections” including Per Una and Autograph and Jaeger. 

Third-party brand offers also include a dedicated Mamas & Papa’s section adjacent to kidswear while other highlights include an improved M&S Footwear selection with a spacious try-on area, plus in-store bra- and suit-fitting services.

The expanded Beauty department is home to all M&S’s third-party and own brands, including the Apothecary collection, while showcasing a range of Clinique, Benefit Cosmetics and Estée Lauder fragrance products.

Dedicated Beauty Advisors are on hand while there’s colleague support to offer styling advice, and a new option that allows customers to skip the queues and pay straight away in its store fitting rooms. The Click and Collect service is also available on all its online Clothing, Home and Beauty orders.

Influencer Vogue Williams has launched a new kidswear line called Gen with M&S and Next becoming the first online platforms to bring the unisex childrenswear concept to market. 

The line, which “reimagines childrenswear” has a focus on “versatility, durability, and timeless design”, we’re told. 

Williams curated the pieces and said the launch responds to the growing demand for longer-lasting fashion.The result is a “unique, high-quality range that allows customers to shop freely without the constraints of traditional gendered clothing”.

The age 2-8 collection of essentials includes coats, waterproof onesies, dungarees and short-and-T-shirt sets, boldly coloured with pops of neon and fun prints, while “breaking the traditional boundaries of gendered clothing”. Prices range from £10-£34.

Each piece can be personalised with patches and features a unique ‘Wear Me, Love Me, Pass Me On’ label, “encouraging a culture of sharing and customiaation that makes each garment cherished keepsake while promoting the joy of passing on well-loved pieces”.

Williams said: “Finding high-quality, super-cute clothes for kids that actually last is not easy. I really feel like the Gen range hits all those needs. Kids… get to customise their own piece, whether it’s the first or third child along the line.”

It’s produced by Poeticgem Group and marketed via its subsidiary Luminoso Brands. Gavin Foster, managing director of the latter, said: “Vogue’s styling, vision and authentic voice has been key to the success in securing these fantastic retail partners and we look forward to forging a long term partnership with all parties.”