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Canada’s Chrystia Freeland on preparing for the trade war with Trump

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  • In today’s CEO Daily: Diane Brady talks to Canada’s minister of transport and internal trade Chrystia Freeland about preparing for the upcoming trade war.
  • The big story: The White House accidentally leaked plans for a military strike on Yemen in a Signal group chat with the editor-in-chief of The Atlantic.
  • The markets: Risk on!
  • Analyst notes from JPMorgan and EY on recession risk, Convera of the dollar, and Goldman Sachs on equities.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. Business leaders are bracing for tariffs, but they’re still struggling to figure out what exactly those will look like. President Trump’s 25% levy on goods from Canada and Mexico, for example, went into effect on March 4, only for him to pause it for many products two days later. That delay expires on April 2, but no matter what Trump decides, other countries are already making their own plans. To get a better sense of what kind of international environment CEOs should expect moving forward, I spoke with Chrystia Freeland, Canada’s minister of transport and internal trade, who joined us last week at the Fortune CEO Initiative dinner in New York.

Freeland is currently serving under Prime Minister Mark Carney, who just called a national election for April 28. But before that, she was deputy prime minister and minister of finance under Justin Trudeau, and helped negotiate the United States-Mexico-Canada Agreement (USMCA). Her break with Trudeau over what to do about Trump’s “grave” tariff threats prompted her to leave his cabinet in December, and ultimately helped spark his own resignation announcement in January.

Freeland told me that the tariff war against Canada has reinforced the urgency of removing interprovincial trade barriers. “We don’t have a single Canadian economy; we have 13 economies,” she said, estimating that getting rid of such divisions could add 4% to the country’s GDP. “We are determined,” she added. “I predict we will get it done by July 1,”  which, of course, is Canada Day.

In that vein, the Canadian national government announced on March 21 that it would invest C$175 million over the next five years to support operations and maintenance of the Hudson Bay Railway and pre-development activities at the Port of Churchill in Northern Manitoba. The goal: to boost the trade infrastructure and transportation corridor through northern communities. The government also signed a contract for high-speed rail between Quebec City and Toronto.

Freeland emphasized that Canadians feel deeply betrayed by Trump’s trade policies and threats to annex the country as a 51st state, noting that those issues prompted the call for an election later this spring.    

“President Trump has upended politics in our country,” she said. “The next prime minister of Canada will be elected based on Canadians’ perception of who can meet that challenge.” 

“We want to have a good and respectful relationship. There is a real win-win possible, and it will be great to get back to it.”

More news below.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

This story was originally featured on Fortune.com



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Bumble founder Whitney Wolfe Herd discusses her return as CEO

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Don’t water down Europe’s AI rules to please Trump, EU lawmakers warn

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Lawmakers who helped shape the European Union’s landmark AI Act are worried that the 27-member bloc is considering watering down aspects of the AI rules in the face of lobbying from U.S. technology companies and pressure from the Trump administration.

The EU’s AI Act was approved just over a year ago, but its rules for general-purpose AI models like OpenAI’s GPT-4o will only come into effect in August. Ahead of that, the European Commission—which is the EU’s executive arm—has tasked its new AI Office with preparing a code of practice for the big AI companies, spelling out how exactly they will need to comply with the legislation.

But now a group of European lawmakers, who helped to refine the law’s language as it passed through the legislative process, is voicing concern that the AI Office will blunt the impact of the EU AI Act in “dangerous, undemocratic” ways. The leading American AI vendors have amped up their lobbying against parts of the EU AI Act recently, and the lawmakers are also concerned that the Commission may be looking to curry favor with the Trump administration, which has already made it clear it sees the AI Act as anti-innovation and anti-American.

The EU lawmakers say the third draft of the code, which the AI Office published earlier this month, takes obligations that are mandatory under the AI Act and inaccurately presents them as “entirely voluntary.” These obligations include testing models to see how they might allow things like wide-scale discrimination and the spread of disinformation.

In a letter sent Tuesday to European Commission vice president and tech chief Henna Virkkunen, first reported by the Financial Times but published in full for the first time below, current and former lawmakers said making these model tests voluntary could potentially allow AI providers who “adopt more extreme political positions” to warp European elections, restrict freedom of information, and disrupt the EU economy.

“In the current geopolitical situation, it is more important than ever that the EU rises to the challenge and stands strong on fundamental rights and democracy,” they wrote.

Brando Benifei, who was one of the European Parliament’s lead negotiators on the AI Act text and the first signatory on this week’s letter, told Fortune Wednesday that the political climate may have something to do with the watering-down of the code of practice. The second Trump administration is antagonistic toward European tech regulation; Vice President JD Vance warned in a fiery speech at the Paris AI Action Summit in February that “tightening the screws on U.S. tech companies” would be a “terrible mistake” for European countries.

“I think there is pressure coming from the United States, but it would be very naive [to think] that we can make the Trump administration happy by going in this direction, because it would never be enough,” noted Benifei, who currently chairs the European Parliament’s delegation for relations with the U.S.

Benifei said he and other former AI Act negotiators had met with the Commission’s AI Office experts, who are drafting the code of practice, on Tuesday. On the basis of that meeting, he expressed optimism that the offending changes could be rolled back before the code is finalized.

“I think the issues we raised have been considered, and so there is space for improvement,” he said. “We will see that in the next weeks.”

Virkkunen had not provided a response to the letter, nor to Benifei’s comment about U.S. pressure, at the time of publication. However, she has previously insisted that the EU’s tech rules are fairly and consistently applied to companies from any country. Competition Commissioner Teresa Ribera has also maintained that the EU “cannot transact on human rights [or] democracy and values” to placate the U.S.

Shifting obligations

The key part of the AI Act here is Article 55, which places significant obligations on the providers of general-purpose AI models that come with “systemic risk”—a term that the law defines as meaning the model could have a major impact on the EU economy or has “actual or reasonably foreseeable negative effects on public health, safety, public security, fundamental rights, or the society as a whole, that can be propagated at scale.”

The act says that a model can be presumed to have systemic risk if the computational power used in its training “measured in floating point operations [FLOPs] is greater than 1025.” This likely includes many of today’s most powerful AI models, though the European Commission can also designate any general-purpose model as having systemic risk if its scientific advisors recommend doing so.

Under the law, providers of such models have to evaluate them “with a view to identifying and mitigating” any systemic risks. This evaluation has to include adversarial testing—in other words, trying to get the model to do bad things, to figure out what needs to be safeguarded against. They then have to tell the European Commission’s AI Office about the evaluation and what it found.

This is where the third version of the draft code of practice becomes problematic.

The first version of the code was clear that AI companies need to treat large-scale disinformation or misinformation as systemic risks when evaluating their models, because of their threat to democratic values and their potential for election interference. The second version didn’t specifically talk about disinformation or misinformation, but still said that “large-scale manipulation with risks to fundamental rights or democratic values,” such as election interference, was a systemic risk.

Both the first and second versions were also clear that model providers should consider the possibility of large-scale discrimination as a systemic risk.

But the third version only lists risks to democratic processes, and to fundamental European rights such as non-discrimination, as being “for potential consideration in the selection of systemic risks.” The official summary of changes in the third draft maintains that these are “additional risks that providers may choose to assess and mitigate in the future.”

In this week’s letter, the lawmakers who negotiated with the Commission over the final text of the law insisted that “this was never the intention” of the agreement they struck.

“Risks to fundamental rights and democracy are systemic risks that the most impactful AI providers must assess and mitigate,” the letter read. “It is dangerous, undemocratic and creates legal uncertainty to fully reinterpret and narrow down a legal text that co-legislators agreed on, through a Code of Practice.”

This story was originally featured on Fortune.com



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Trump sets auto tariffs at 25%, drawing swift backlash. ‘The tariffs announced today will harm—not help,’ says world’s largest business association.

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  • Auto stocks including General Motors and Stellantis tumbled as manufacturers awaited President Trump’s latest tariff announcement on Wednesday. The Dow Jones U.S. auto manufacturers index dropped 5% while Elon Musk’s Tesla was down 5.6%. Industry estimates pegged the price increases as high as $10,000 due to the impact from the levies. 

President Trump pushed ahead with new tariffs on foreign-made cars and light trucks of 25%, he announced from the Oval Office on Wednesday. The new tariffs will launch on April 2 “and we’ll start collecting on April 3,” said Trump, adding the levies would not hit cars built in the U.S. 

“This is going to lead to the construction of a lot of plants, in this case, a lot of auto plants,” said Trump during the press conference. Trump said he expected the tariffs would fuel an increase in auto manufacturing in the U.S. that would push consumer prices down. He also suggested the White House might move ahead with plans to allow consumers to deduct interest payments on auto loans from tax bills if the car is manufactured in the U.S.

“I think our automobile business will flourish like it’s never flourished before,” said Trump. He said “very strong” policing would go along with the 25% auto tariffs. “This is permanent. 100%,” said Trump.

The tariffs were initially set to take effect on March 4, but Trump later announced adjustments on imports from Canada and Mexico to lessen the squeeze on American automotive manufacturers and give them time to prepare. The administration had imposed 25% import levies on goods from Canada and Mexico but allowed the pause for cars and goods traded through the North American USMCA trade agreement. Trump then set a deadline of April 2 for announcing additional reciprocal tariffs and tariffs on cars imported into the U.S., but he reversed course and dropped the tariff announcement a week early. 

The one-month grace period on the 25% tariffs on cars and car parts came after Trump talked to representatives from Ford, General Motors, and Stellantis. Trump also expanded the grace period for other goods from Mexico and Canada. At the time, Trump told companies to “start investing, start moving, shift production here.”

However, experts have said that extending tariffs to auto parts with steel and aluminum will lead to hefty costs for consumers, auto manufacturers and their suppliers. Furthermore, adjusting a manufacturing supply chain often takes years, not weeks, experts have said. Roughly one in five cars and trucks sold in the U.S. were built in Canada or Mexico, the Associated Press reported. In 2024, the U.S. imported $79 billion worth of vehicles from Mexico and $31 billion more from Canada. As for auto parts, $81 billion worth of imports originated in Mexico and $19 billion from Canada. 

“The tariffs announced today will harm — not help — the US auto industry, endanger many American jobs, and lead to a hollowing out of auto manufacturing in the United States,” John Murphy, Senior Vice President at the U.S. Chamber of Commerce, told Fortune. “These auto tariffs come on top of tariffs on steel, aluminum, and goods from Canada and Mexico.  With additional reciprocal tariffs expected on April 2, the stacked tariffs on the auto sector are formidable.”

Ken Kim, a senior economist at KPMG, wrote in a Wednesday note that orders for vehicles and parts had jumped 4% in February, the most significant rise in three years. The rise was due to front running in the auto industry to lock in prices before the tariffs could take effect. Industry estimates pegged the price increase on new vehicles in a range from about $2,000 to $10,000 or more, which would represent a 20% increase on the average transaction price of $48,500, Kim wrote. 

“Consumers are already reeling from elevated inflation,” Kim wrote. “Talk about sticker shock.”

Overall, spending dropped 0.3% in February, the most meaningful decline in seven months, according to Kim, and it’s due to the uncertain economic outlook. 

“The drop could be an early indication that business leaders are pulling back on future capital spending due to the uncertain tariff environment.

According to Scott Lincicome, vice president of general economics at the libertarian think tank Cato Institute, automotive tariffs would not only raise prices on cars, but they would hurt U.S. based automakers. It’s long been acknowledged by auto industry experts that free trade and investment have fueled growth and stability of the auto industry since the 1990s, he wrote. 

“This is why, when Trump threatened new tariffs on automotive goods in 2018, basically every major U.S. business group—the Alliance of Automobile Manufacturers (which includes Detroit automakers), the Association of Global Automakers, the Motor and Equipment Manufacturers Association, the National Association of Manufacturers, the U.S. Chamber of Commerce, and the Business Roundtable—opposed them, as did all the automakers located here.”

This story was originally featured on Fortune.com



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