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Kay Jewelers owner Signet says sales rebounding after weak holiday

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March 19, 2025

The owner of Kay Jewelers said sales are recovering following a disappointing holiday season that led Wall Street to slash expectations for the jewelry retailer.  

Zales

Signet Jewelers Ltd. sees revenue of $1.5 billion to $1.53 billion in its fiscal first quarter, the company said Wednesday. The average estimate compiled by Bloomberg is close to the low point of that range. The company also expects e-commerce sales and revenue from stores that have been open for at least a year to be flat to up 2% in the period. The average of three analyst estimates is near the midpoint of that range. 

Signet shares gained 14% in trading before US markets opened Wednesday. They had lost 40% this year through Tuesday’s close. 

Signet, which also owns the Zales and Jared chains, warned Wall Street earlier this year that holiday sales were worse than expected, in part because its brands didn’t offer enough gold jewelry or lab-grown diamonds in the $200-to-$500 price range that shoppers were looking for.

On top of that, engagements have recovered more slowly than the company anticipated following the pandemic. Bridal sales account for about half of Signet’s annual revenue. 

The company said Wednesday that it took steps to address those shortfalls in recent weeks.

“Since holiday, we increased our depth of assortment at key price points while also benefiting from improved bridal trends,” Chief Executive Officer J.K. Symancyk said in the company’s statement. That led to a sales rebound in January, with the trend continuing and the company observing “growth across all categories” so far in the quarter, he added. 

Symancyk, who took over in October and previously served as CEO of PetSmart Inc., has told analysts he wants to rely less on the bridal category and boost sales of fashion jewelry, including pieces with more lab-grown diamonds. 

The company is also looking to reduce its reliance on shopping malls. Chief Financial Officer Joan Hilson said the company will transition more than 10% of its mall locations “to off-mall and the e-commerce channel over the next three years.” 

Signet is forecasting revenue of $6.53 billion to $6.8 billion in the current fiscal year, while analysts have projected a total that’s closer to the top of that range. 

The company also increased its quarterly cash dividend by 10% to 32 cents per share, above estimates. 
 



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After mainline womenswear debut, Represent now adds women’s for Initial line

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Represent’s move into womenswear is continuing and the UK-based labels next step on the journey sees it expanding the offer in the shape of the first women’s iteration of the brand’s signature ‘Initial’ line.

London-based model and DJ Kim Turnbull is fronting the campaign.

First introduced in 2023, the Initial collection relaunched last year to “create a premium line of staples with minimalist branding, designed to elevate everyday outfits”.

Drop One of the women’s version features key essentials including sweatshirts, hoodies, joggers and shorts in the brand’s “classic relaxed oversized fits” and in a brushed heavyweight fleece cotton.

The offer also includes staples in fitted silhouettes and ribbed cotton such as the Baby Rib Maxi Dress and Initial Baby Tee, as well as the brand’s popular cargo joggers.

The 16-piece collection features the Initial ‘R’ embroidery throughout and is available in Storm Grey and Washed Black colourways with a fade out dye technique “to give each garment a unique finish, inspired by weathered concrete after rainfall”. 

With prices range £65-£160, the collection launched globally at representclo.com and in Represent Manchester and LA stores.

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Office and Offspring owner profits jump

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Truworths UK Holdco Ltd — best known as the owner of the Office and Offspring footwear businesses — has filed its accounts for the year to the end of last June and they show profits more than doubling.

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The company, which has been owned for a decade by South Africa-based Truworths, said pre-tax profit jumped to £102 million from £47.7 million, a strong bounce-back after it was loss-making in the years to June 2019 and 2020.

Revenue at the company also jumped from £265.3 million to £294.3 million. the company’s net profit also surged, rising from £37.7 million to £79.8 million.

The strong year came as the business opened new stores and as of the year-end, it operated 75 stores (up from 70), plus 11 concessions spread across the UK and the Republic of Ireland. Job numbers also rose to over 1,800 from just over 1,600.

The year in question was a tough one for the UK fashion industry but in the accounts the company said that trading conditions were much improved in the period. And while consumer confidence remains shaky, it added that it has improved steadily.

That said, consumer spending was (and is) under pressure. But the company said “the branded fashion footwear sold by Office proved to be a resilient category and traded well throughout the period,” helped by the new and revamped stores.

The business remains upbeat for its future prospects, and said it “will continue to leverage its strong relationships with the world’s leading footwear brands, its loyal customer base across the Office and Offspring brands and ongoing investment in digital marketing. Growth in the year ahead will be driven by a strong online presence and the expansion of the Office store portfolio through new store openings and the remodelling and extension of existing stores in strategic retail locations”.

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Shaftesbury Capital in £570m deal with Norwegian fund for share of Covent Garden estate

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UK retail mega-landlord Shaftesbury Capital responded to speculation about its intentions in London’s Covent Garden late Wednesday confirming that it was in talks on a link-up with a major investor, but that it might not happen. Then on Thursday it said the deal was done!

The property giant, which also owns vast tracts of London’s wider West End, said it has formed a strategic, long-term partnership with Norges Bank Investment Management (NBIM), the Norwegian sovereign wealth fund, in respect of its Covent Garden estate.  

Shaftesbury Capital has exchanged contracts for the sale of a 25% non-controlling interest in the Covent Garden estate to NBIM. The Transaction values the Covent Garden estate at £2.7 billion, in line with its independent property valuation as at 31 December 2024, with expected gross cash proceeds of approximately £570 million. 

Completion of the Transaction is expected to take place in early April. 

The company said Covent Garden “is a world-class global destination in the heart of the West End of London, centred around the iconic Piazza, the Market Building and surrounding streets, together with Seven Dials. It is a mixed-use portfolio of assets, with 74% of the property value represented by retail and food & beverage and 26% by office and residential. The estate is a vibrant, high-footfall destination, which provides a seven-days-a-week trading environment and exposure to a diverse customer base which has proven to be resilient throughout economic cycles”.

The portfolio has a net initial yield of 3.6%, annualised gross income of £104 million and an estimated rental value (ERV) of £134 million. It covers 220 buildings and over 850 units, across 1.4 million square feet (excluding 0.1 million square feet of long-leasehold residential interests). 

The board said its thinking in doing the deal is that it “will provide a number of strategic and financial benefits”. These will include “creation of a strategic partnership with a leading global investor with a long-term investment horizon and knowledge of and established presence in London’s West End”.

It also “positions the business for enhanced investment and expansion opportunities both within the partnership and the broader group, adding to its growth prospects”.

The deal will also strengthen its balance sheet and offer enhanced financial flexibility across the group, “with a range of options to deploy the proceeds, including acquisitions, investment into the existing Shaftesbury Capital portfolio and reduction of net debt”.

CEO Ian Hawksworth said: “This investment by a leading global real estate investor demonstrates the quality of our portfolio. This partnership brings together two long-term investors who have a shared confidence in and ambitions for the growth prospects of the Covent Garden estate and the West End.  

“Through partnering with private capital, this transaction leverages our operating expertise and assets, enhancing growth and expansion opportunities across our portfolio whilst strengthening our financial position and providing significant optionality to the Group.  

“As demonstrated by our recent 2024 results, Shaftesbury Capital’s portfolio is anticipated to deliver long-term sustained income and value growth. Backed by a strong balance sheet, we are well-positioned to capitalise on market opportunities in London’s West End.”

It’s a major development for the London stock exchange-listed business that has a market value based on its share price of £2.41 billion, lower than the value of one chunk of its property holdings.

The company was formed exactly two years ago as West End landlord Shaftesbury and Covent Garden landlord Capco merged.

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