Online resale platform ThredUp has launched its annual ‘Resale Report’ revealing that the global secondhand apparel market is projected to reach $367 billion by 2029, with a compound annual growth rate (CAGR) of 10%.

This year’s report, released in partnership with GlobalData, highlights that the secondhand apparel market outpaced the broader retail clothing market by five times in 2024. The U.S. secondhand apparel market grew 14% in 2024—its strongest annual growth since 2021.

In terms of shopping behaviour, shoppers are increasingly turning to secondhand options in response to economic shifts. In fact, 59% of consumers say if tariffs and trade policies make new apparel more expensive, they will opt for secondhand, a figure that jumps to 69% among Millennials.

With secondhand shopping becoming mainstream, brands are integrating resale into their business models. Ninety-four percent of retail executives report their customers are already participating in resale, a new record high. Likewise, 32% of secondhand shoppers in 2024 purchased directly from a brand, with nearly half (47%) of Gen Z and Millennial consumers doing the same. 

Social media platforms are becoming an important driver of resale adoption with 39% of younger shoppers having purchased secondhand apparel through a social commerce platform in the past year. Half of Gen Z and Millennial secondhand shoppers purchased items to create content or share on social media.

Lastly, artificial intelligence is revolutionizing the way consumers shop for secondhand goods. Now, 48% of consumers say AI-powered personalization, search, and discovery make shopping secondhand as easy as buying new. Meanwhile, 78% of retailers have already made significant investments in AI, with 58% planning to launch AI-powered tools in the next year.

“As consumers are increasingly thinking secondhand first, the retail industry is adopting powerful new pathways for resale,” said James Reinhart, CEO, ThredUp.

“From the integration of social commerce and innovative AI applications to the establishment of trade organizations and interfacing with government, it’s clear why resale is seeing accelerated growth and has such a promising growth trajectory.” 

Kith is set to open its latest flagship store in the city of Osaka on Friday, marking its second flagship in Japan, following its Tokyo location.

Located in northern Osaka, the new flagship sits within a bustling shopping complex across from the newly developed Umekita Park.

The store’s main room is characterized by Venetian plaster walls, Mountain White Danby stone flooring, and a Rosewood ceiling, highlighting men’s and women’s apparel along the perimeter. The central focus is a monolithic travertine structure that houses accessories and lifestyle pieces on the exterior, and a display of footwear on the inside.

Across the street, Kith Kids introduces a vibrant, playful space with multicolored Kith Monogram wallpaper and a design crafted from Rosa Portugalo, Verde Paradise, and Mediterranean Blue stone. 

Next door, Kith Treats opens its second ice cream shop in Japan, complete with an exclusive Osaka-inspired treat. It will offer a modern and airy ambiance with Rosa Aurora walls, Mediterranean Blue stone, and a colorful seating area along the ice cream bar.

For the opening, Kith has teamed up with New Balance for two exclusive sneaker releases: the Made in USA 992 and the Made in UK 991v2, available in a limited-edition color palette.

It will equally launch an exclusive in-store capsule collection featuring apparel and accessories inspired by Osaka’s culture and the flagship store. The collection includes jackets, tees, crewnecks, and hoodies featuring custom graphics and logos, alongside Nolan Trucker Caps and engraved keyrings.

In partnership with New Era, Kith presents two Hanshin Tigers and Orix Buffaloes caps, honoring Japan’s deep-rooted baseball tradition. Lastly, Kith has collaborated with Kaikado, a heritage Japanese brand with a 150-year legacy, to introduce a special edition travel-friendly tea canister, alongside their iconic handcrafted tea caddies.

The house of Karl Lagerfeld, Maison Karl Lagerfeld, has unveiled its latest link-up, a collaboration with Borsalino, the famed Italian brand known for its iconic hats and millinery.

In his brilliant career, Karl Lagerfeld practically invented the fashion collab with his legendary linkup with H&M back in 2004, through to his swimwear with Vilebrequin. While his brand recently produced joint efforts with Vans skateboard shoes and Atelier recycled jeans.
 
Now, his house’s latest tie-up is entitled “Borsalino x Karl Lagerfeld”, a five-piece premium capsule made in Italy that blends the brands’ collective heritage of classic elegance, premium quality and savoir-faire.

The capsule’s hero piece is a hand-woven, wide-brimmed straw Panama hat with a Borsalino x Karl Lagerfeld ribbon, enriched by a personalized grosgrain loop for a tailored touch. Crafted with over 160 years of weaving expertise, Borsalino’s Panama hats are accurately made with traditional weaving methods updated with new materials, colors and attention to detail for a more contemporary lifestyle.
 
Each hat is accompanied by a bespoke Borsalino x Karl Lagerfeld keepsake box.
 
Channeling the brand’s signature black-and-white expressionist aesthetic, the collection also features tailored summer pieces, including a silk-blend pareo along with a silk tunic cover-up for women, and a silk-blend polo shirt for men.

Borsalino remains arguably the single most famous men’s hat of all: donned by Humphrey Bogart in the most famous scene in cinema – his farewell to Ingrid Bergman in “Casablanca”; and by Marcello Mastroianni in “8 ½”; Jean-Paul Belmondo in “Breathless” and Toni Servillo in “The Great Beauty”.
 
Each look can be completed with a classic canvas tote bag – versatile enough to go from the beach to the city.
 
The Borsalino x Karl Lagerfeld collection will be available from Monday, March 24, in selected Karl Lagerfeld and Borsalino stores, plus online at brand’s respective web-stores.
 
Pieces will range from €199 for ready-to-wear pieces to €449 for the exclusive Panama hat.