Digital fashion and lifestyle retailer ASOS has added to its extensive retail offer with the launch of the For Love & Lemons brand on the site.

A brand “synonymous with dreamy silhouettes, divine femininity, and a touch of daring romance”, the collection features 80 pieces spanning dresses, tops, skirts, swim, and lingerie. Standout styles include the embroidered heart broderie dress, a lace-boned corset mini, and the contrast polka heart print slip.

It’s arrival on the ASOS platform reflects a “rapidly gained… cult following”, reaching 3.5 million followers on Instagram since launching in 2010.

Shazmeen Malik, Brands director at ASOS said: “The brand’s super feminine aesthetic is unlike any other premium brand on [our platform], and we are confident it will be extremely popular with our customers. This partnership has been a long time in the making, and we couldn’t be more excited to finally bring it to life.”

For Love & Lemons’ Marketing director Nicolette Gazsi added: This partnership allows us to bring our signature designs to a global audience that embraces our distinct femininity. We can’t wait to see how our brand resonates with ASOS customers.”

ASOS has also been busy this week expanding its beauty offer via its premium Face + Body brands, launching Pat McGrath Labs’ on the site with a range of  53 SKUs spanning eyes, lips and base.

Showing just how big an occasion St Patrick’s Day (17 March) is, the event boosted the latest three-day (Saturday-Monday) UK retail footfall, which came in up 4.1% year-on-year in regional markets outside of London, according to MRI Software data.

Total footfall was up 8.1% in all UK retail destinations compared to St Patrick’s Day last year.

Understandably, there was 51.9% footfall surge in Northern Ireland, by far the highest in the UK, as market towns also saw a 31.3% uplift.

The related holiday moving to a Monday this year, rather than falling on a Sunday in 2024, likely played a key role in this increase, the report said.

“For the first time in seven years, thousands of people lined the streets on Monday for St Patrick’s Day parades across towns and cities in Northern Ireland, “reinforcing the strong economic and social impact of the celebrations”, the report added. 

The surge is also likely to have also been fuelled by major sporting events including the football Carabou Cup Final and the final day of the rugby Six Nations Championships.

“The combination of events, extended festivities, and major sporting occasions contributed to a strong weekend for UK retail and hospitality sectors, providing optimism for the year ahead”, MRI Software added.

Phoebe Philo has previewed its collection C on its webstore phoebephilo.com. The collection will be delivered from mid-year 2025 and will run through to November.

It will be available exclusively online at the label’s own webstore as well as via dedicated shop-in-shops at Galeries LafayetteHaussmann Paris, Dover Street Market London, and through select global wholesale partners.

Categories include ready-to-wear, leather goods, shoes and accessories.

Beyond that, there’s no information available, which is no surprise, the company having chosen a very pared-back approach to its launches since the label first appeared in 2023. 

It has avoided the frenzy of catwalk shows as well as taking a very Philo-specific approach to the calendar with alphabetically-named collections and edits rather than straightforward seasons.

In fact, when the label first launched, the work arrived as a series of edits that were revealed and available simultaneously — together forming the first collection. Since October 2024, collections are now revealed in their entirety and in advance of availability, so that’s a small shift towards a more traditional strategy.

It’s a sign of the brand evolving as it has moved from its original online-only approach to adding in availability via very select luxury physical stores.

In November it opened its first shop-in-shop in London at the aforementioned Dover Street Market and only last month opened its first physical store in France, the 50 sq m space in Galeries Lafayette.