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new boutiques establish rue Saint-Honoré as a fragrance hub

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Nazia BIBI KEENOO

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March 18, 2025

Rue Saint-Honoré is elevating its fragrance scene in Paris’ 1st arrondissement, drawing top luxury brands. The iconic street will welcome new niche perfumery boutiques in the coming weeks, further cementing its status as a premier scent destination.

The upcoming Creed boutique onrue Saint-Honoré – FNW

French fragrance house Matière Première will open its first-ever standalone boutique at 306, rue Saint-Honoré, steps away from Christian Dior Parfums, Parfums de Marly, and Fragonard. The opening comes a few months after luxury giant Kering took a stake in the brand, which was founded in 2019 by Aurélien Guichard, Cédric Meiffret, and Caius von Knorring.

Another Kering-backed brand is also making its way to rue Saint-Honoré. Creed will open a boutique at 211, rue Saint-Honoré, taking over the space previously occupied by footwear brand Cosmoparis. Kering acquired the historic fragrance house, founded by James Henry Creed in 1760, in October 2023. At the time, Creed generated annual sales of €250 million and already operated a Paris boutique on rue des Saints-Pères in the 7th arrondissement.

In early April, Italian perfumer Acqua di Parma, part of the LVMH group, will open a boutique at 305 rue Saint-Honoré, near Byredo (Puig Group) and directly across from the upcoming Matière Première store. The brand—founded in 1916—is already present at La Samaritaine and BHV Marais and previously operated a boutique on rue des Francs-Bourgeois in the Marais. This district has also seen a growing number of beauty and fragrance brands set up shop.

Maison Crivelli is set to open on rue Saint-Honoré by the end of the year.
Maison Crivelli is set to open on rue Saint-Honoré by the end of the year. – FNW

By the end of the year, Maison Crivelli will also join the neighborhood, opening at 314, rue Saint-Honoré in the space formerly occupied by jewelry brand Satellite. Currently sold in 44 countries through 450 retail points, the independent fragrance house—founded seven years ago—will unveil its first standalone boutique.

According to trend forecasting firm NellyRodi, the global niche fragrance market is valued at nearly $3 billion (€2.7 billion) and is expected to reach $7.4 billion by 2031.

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QVC Group names new chief growth officer

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QVC GroupSM, part of QVC Group, announced on Tuesday the appointment of Alex Wellen to the role of president and chief growth officer, QVC Group.

Alex Wellen – Courtesy

In his new role, Wellen will lead QVC Group’s growth strategy across U.S. social selling, streaming, digital (QVC and HSN), new business development, and platform distribution. The executive will oversee a multifunctional team, introduce new capabilities into the organization, and develop and execute plans to drive success and growth at QVC Group.

He will report to David Rawlinson II, president and CEO, QVC Group, according to a press release from the television shopping network.

Wellen brings over 20 years of experience in digital media, product innovation and driving growth strategies within digital businesses across a wide range of sectors. He joins QVC Group from MotorTrend Group, where he served as CEO and president. Prior to that, he has also held strategic senior leadership roles at Turner Broadcasting and CNN Worldwide.

“Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company,” said Rawlinson.

“Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV and many other platforms. His unique skill set will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win.”

Wellen’s appointment is effective immediately.

“QVC and HSN are the original disruptors. They pioneered storytelling through live shopping, and are poised to transform the experience again across social and digital, connecting consumers whenever and wherever they shop,” said Wellen. “With beloved hosts who are trusted by hundreds of millions of fans worldwide, it’s a privilege to join this iconic brand and world-class team at such a pivotal moment in the convergence of retail and media.”

Earlier this month, QVC Group announced its name change from Qurate Retail, explaining the rebrand incorporates the brand equity of the U.S. company’s largest brand, QVC, and the highlights the firm’s growth strategy to expand into a live social shopping company.
 

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Istituto Marangoni unveils new Paris campus in 16th arrondissement

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Istituto Marangoni, one of fashion’s leading private higher educational groups, on Monday unveiled its new Paris campus, locateds in the tony 16th arrondissement of the city.

Istituto Marangoni Paris – Courtesy

Marangoni, which was previously located in Paris’ 8th arrondissement, first opening there in 2006. Spread over five floors at 15 rue Boissière, the new campus totals 3,000 square meters.
 
There are currently around 700 students though that number will rise quickly. The student population is composed 15% of French people, with pupils coming from over 50 nationalities. Annual tuition is in line with key European fashion schools; and ranges from €20,000 to €30,000.

Originally founded in Milan in 1935 by tailor Giulio Marangoni, as an applied art school training pattern makers and seamstresses, the college grew into an important third level college offering degrees in a fashion, accessories and marketing.
 
The new IM Paris is located in a district rich with cultural landmarks—from Palais Galliera to the Trocadéro to the Museum of Modern Art. Miu Miu’s twice yearly runway shows are staged around the corner, while the nearby Palais de Tokyo hosts dozens of catwalk shows annually.

“We wanted a campus and we created one,” beamed Valerie Levy, COO of Marangoni France & UK, pointing to an elegant grass garden at the center of the new college. 
 
In some savvy management, Levy managed to convince Paris city hall to authorize the college to connect a series of buildings via the central garden.
 
As a result, one enters the college via a cobblestone courtyard, through two linked buildings on the east side. To the west are a long series of just-renovated classrooms; ateliers for pattern making; photo studio and restaurant. To the north an orangerie ideal for exhibitions.
 
An opening display features the graduate show staged last year in the Galliera, including several impressive lace, guipure and crochet assemblages by Franck Bousquet, who has since been hired by Dior. Alongside each of the 10 students displays one found custom-made scents by perfumer Philippine Courtière inspired by their designs.
 
“The new Istituto Marangoni Paris campus offers an unparalleled environment for future creators. Designed to inspire collaboration and experimentation, it stands as a testament to the school’s unwavering dedication to shaping the future of fashion, luxury, and beauty on a global scale. More than just a campus, this new space is set to become a dynamic creative hub—where emerging talents engage with industry leaders, pushing the boundaries of fashion and luxury,” Marangoni added in a release.
 
The Marangoni group has expanded steadily and now includes campuses in London; Florence and Milan, Italy; Miami, USA; Shanghai and Shenzhen in China; Mumbai in India, and most recently in Riyadh, Saudi Arabia.
 
Among Marangoni’s distinguished alumni are Franco Moschino, Domenico Dolce,  Alessandro Sartori, Alessandra Facchinetti, Julie de Libran and Rahul Mishra.
 
Marangoni is part of Galileo Global Education, Europe’s largest for-profit higher education provider, one of whose key shareholders is Téthys Invest, a subsidiary of the Bettencourt Meyers family. This French family’s huge wealth is based on its controlling stake in L’Oréal, the world’s largest cosmetics and perfume companies.

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Michael Kors launches Amazon storefront

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Michael Kors announced on Tuesday the launch of its Amazon storefront, expanding its digital retail presence in the U.S.

Michael Kors launches Amazon storefront. – Michael Kors

The move marks the first time that Michael Kors handbags, ready-to-wear, and accessories will be available directly from the brand through Amazon.

The new storefront immerses shoppers in the brand’s signature jet-set lifestyle, through campaign videos and imagery that transport fans to exotic destinations. An ‘About Us’ page highlights the brand’s history, while behind-the-scenes content and notes from designer Michael Kors add an exclusive touch to the shopping experience.

The Michael Kors Amazon store features dedicated sections for women’s ready-to-wear, handbags, men’s clothing and accessories, footwear, sunglasses, and watches.

To celebrate the launch, designer Michael Kors and actor-musician Suki Waterhouse, who stars in the brand’s newly released Spring 2025 campaign, will host a private dinner for influencers and press at Aman New York.

Michael Kors equally operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.

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