Waterless beauty company Olive Tree People is making its U.S. retail debut with the opening of its first flagship store in Los Angeles.
Olive Tree People opens first US flagship store in Los Angeles. – Olive Tree People
Located at 1335 Abbot Kinney in Venice, the store offers an immersive experience that brings the brand’s philosophy and products to life. It houses the brand’s extensive portfolio, including Oliveda, LA Dope, Olive Rose, Olive Mush, Is That Matty, and Olive:Reconnected.
Central to the store’s concept is an interactive installation that allows visitors to step inside a 3,000-year-old mountain olive tree.
“We are not only waterless beauty, but also the first company to work with the frequencies of our wild mountain olive trees in Spain and make them accessible to everyone worldwide,“ said Olive Tree People founder, Thomas Lommel.
“For the first time in history, our flagship store will offer visitors a unique opportunity to step inside a 3,000-year-old mountain olive tree and experience what it feels like to be one with nature again, while simultaneously reconnecting with its unique nature and thus connecting with the infinite life force of Mother Nature.”
The company’s goal is also to inform women about the benefits of waterless beauty, emphasizing sustainability and skin health.
“The holistic cycle explains that we replace the 70% water found in conventional products with the power of our mountain olive tree cell elixir and the polyphenol hydroxytyrosol it contains. We replace the mostly refined oils with our bioactive Arbequina oil,” Lommel added.
Olive Tree People has rapidly grown in the beauty sector, achieving $104 million in sales in its second year. The company is growing 200% faster than leading celebrity-backed brands such as Rhode by Hailey Bieber and JLo Beauty by Jennifer Lopez, and six times faster than clean beauty pioneer Beautycounter.
The rise of waterless beauty is projected to reach $17.21 trillion by 2028, according to Grand View Research.
To fête its 15th birthday, Jacquemus is celebrating its history. This week, the Parisian label founded in 2009 by Simon Porte Jacquemus launched the Les 15 ans capsule collection, reissuing 18 signature models selected from its archives, chosen among its bestsellers, dresses in particular. The collection is available at Galeries Lafayette in Paris and Saks Fifth Avenue in New York, promoted by ad hoc window displays.
La Robe Maman dress from 2016 – ph Deo Suveera & Pamela Dimitrov – Jacquemus
The anniversary items have been chosen from virtually all the collections launched by Jacquemus since 2013, reflecting its sunny, sensual fashion. Among others, the capsule collection features the Col U 1960s-inspired short dress in performance fabric from 2013, the Amour wedding dress from 2020, the Françoise black dress with large square white collar from 2017, the Epaules géantes maxi tartan jacket with oversized shoulders from 2016, and the Castagna red draped mini dress worn by Kylie Jenner at the Jacquemus runway show staged at the Maeght Foundation in January 2024.
“Each look defines the silhouette as an individual story articulating the Jacquemus language: Round-square geometry, draped cuts and minimalism, architectural silhouettes and shapes, transparency and single-material fabrics, polka dots and stripes, the twin inspiration provided by great 1980s fashion and 1950s couture,” the label said in a press release, underlining that “they are the visual references and obsessions that have defined and inspired Jacquemus, from early on until today.”
A selection of dresses will be matched with each look of the Les 15 ans capsule collection. Among the reissued dresses, La Robe Saudade, La Robe Valérie, La Robe Mazzolu, La Robe Biasi, La Robe Novo and La Veste Camargue will be on sale at all Jacquemus stores, on the label’s e-shop, and at selected retail partners worldwide.
In 2024, Inditex expanded its presence with new store openings across 47 markets, reinforcing its dominance in global fashion retail. But where is the company focusing its expansion strategy, and what does its commercial trajectory look like for 2025? Closing its latest fiscal year on January 31, the Spanish powerhouse marked a significant milestone with its first store openings in Uzbekistan. Now, the group is poised to push forward, adding Iraq to its ever-growing list of markets.
Inditex is set to debut in Iraq in 2025 – Inditex
”We will enter Iraq with stores from all our retail brands, allowing us to introduce our fashion to a broad new customer base. Expanding into a new country not only assesses demand but also measures the market’s reception of our collections. We are incredibly excited about this next step,” stated an Inditex executive during the group’s annual financial presentation, where it reported a 7.5% increase in sales and a 9% rise in profits for 2024.
Alongside its expansion into Iraq, Inditex is reinforcing its presence in strategic global cities, with new flagship locations set to open in Nanjing, China; Athens, Greece; Eindhoven, Netherlands; and Osaka, Japan. Meanwhile, ZaraMan is making a statement with a high-profile opening on Bahnhofstrasse in Zurich, one of Europe’s most prestigious shopping avenues.
Several of Inditex’s other brands are also expanding into new markets in 2025. Bershka will debut in Sweden, Oysho will enter the Netherlands and Germany, and Stradivarius will launch in Austria.
“We will continue executing projects that secure our presence in the most iconic retail destinations around the world,” noted CEO Óscar García Maceiras, citing Zara’s upcoming flagship openings in Nanjing, China, and The Grove, Los Angeles, as prime examples. In addition, Inditex will introduce its third El Apartamento concept—a luxurious retail space merging Zara and Zara Home—within its Serrano Street flagship in Madrid. Meanwhile, London’s Oxford Street will welcome Pull&Bear and Massimo Dutti, while in Paris, Oysho will establish a presence in the distinguished La Madeleine district.
The United States, Inditex’s second-largest market after Spain, remains a strategic priority. In 2025, the company plans to open, renovate, or expand eight stores, with another 13 projects scheduled for 2026. The Los Angeles location will be joined by another opening at Forum Las Vegas, in addition to significant renovations and expansions in Boston and New York’s Hudson Yards.
“We are currently present in 25 states in the country, and in 2026, we will reach 26, including North Carolina,” said the executive.
At the close of 2024, Inditex operated 5,563 stores worldwide, with its total store count decreasing by 129 compared to the previous year. Among its brands, Zara leads with 1,759 stores, followed by Bershka with 854, Stradivarius with 835, Pull&Bear with 800, Massimo Dutti with 528, Oysho with 396, and Zara Home with 391. In total, Inditex’s retail space surpassed 4.6 million square meters.
Beyond its brick-and-mortar presence, the group now operates e-commerce in 214 markets, with online sales soaring 12% in 2024, surpassing the €10 billion milestone (€10.16 billion) for the first time. Digital sales now account for 26.3% of total revenue, supported by 218 million active app users and 8.1 billion online visits, marking a 10% increase year-over-year.
Havaianas, the footwear brand renowned for its flip-flops, has tapped a new ambassador with a global reputation for Spring/Summer 2025, Gigi Hadid. The US top model, who has over 77 million followers on Instagram, will feature in many of Havaianas’s campaigns for next season, presenting models like the Brazil Logo and the Slim Point.
Gigi Hadid is Havaianas’s new face – DR
“Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m excited to be working with this team, and I love that Havaianas is making a comeback. I’ll make sure that flip-flops will feature everywhere, from Paris to New York to the beach,” said Hadid in a press release.
With Hadid as ambassador, Havaianas, owned by Brazilian group Alpargatas, is keen to establish itself as a genuine fashion label.
Havaianas has sold more than 5 billion pairs of flip-flops since it was founded, and currently operates approximately 1,000 stores worldwide, in addition to its network of multibrand retailers.
Entertainment8 years ago