Connect with us

Business

Can Leapmotor save Stellantis in the shift to electric vehicles?

Published

on



In a tough automotive industry, Stellantis is facing challenges. As we recently reported, the company’s profits fell 70% in 2024, and its outspoken CEO Carlos Tavares quit at the end of the year. 

Although many traditional automakers have found the shift to electrification disruptive, Stellantis seems to have particularly struggled to negotiate the new market. Now there’s yet another brand being added to its huge portfolio that promises more electric options, but it’s a bit different from the rest. Could Leapmotor be the Stellantis marque that turns the multinational behemoth’s fortunes around? 

Leapmotor joins the other 14 members of the Stellantis group (although only eight are active in Europe). The Stellantis name was born when PSA Group (which combined Peugeot, Citroen, Vauxhall/Opel, and DS) merged with Fiat Chrysler Automobiles (Abarth, Alfa Romeo, Fiat, Lancia, Chrysler, Dodge, Jeep and Ram). But all these brands are fully owned by Stellantis. Leapmotor is a Chinese company, which has been operating in its home country since 2015. Stellantis purchased 20% of the business in China in 2023, but now also owns 51% of the Leapmotor International wing that was launched in Europe in 2024 to bring the brand to a global market.

Why Leapmotor?

From one perspective, it’s valid to ask why Stellantis needs yet another brand. But Leapmotor potentially plugs a gap like nothing else in its portfolio. When the current battery-electric (BEV) transition started around 2020, Stellantis appeared to have mostly one drivetrain on offer. This combined a 136hp motor driving a vehicle’s front wheels with a 50kWh battery. It appeared in everything from compact hatchbacks like the Peugeot e-208 all the way up to sizeable vans like the Citroen e-Dispatch (although some vans did offer larger batteries).

From one perspective, it’s valid to ask why Stellantis needs yet another brand. But Leapmotor potentially plugs a gap like nothing else in its portfolio.

The results weren’t terrible, and neither were the prices (by BEV standards), but they were platforms shared with internal combustion engine (ICE) versions. This meant they missed out on some of the benefits from design innovations that pure-BEV platforms make possible, such as larger under-floor batteries for lots of range, dual-motor performance, and increased interior space.

More recently, the company has developed more advanced EV drivetrains, such as STLA Small and Medium. These have been presented as being intended specifically for BEVs, but they do still support ICE. They are more “BEV first” than pure BEV, but that is still a considerable improvement over the compromised prior platforms. This has allowed new models like the Peugeot e-3008 to offer more competitive features than previous Stellantis EVs, such as much larger batteries capable of over 400 miles of range. The technology stack also feels much more seamlessly integrated into the car.

However, the vehicles built on these new Stellantis platforms still exhibit a continuing problem for most European carmakers – they remain relatively expensive. That’s not a disaster when most automakers have the same issue with BEV pricing. But now that Korean and Chinese brands are starting to offer strong competition in Europe, the EV market is becoming increasingly cramped and price-sensitive, making it hard to stand out. For example, Chinese automaker BYD is posing a considerable challenge, and in the U.K. MG has been expanding electric possibilities.

Stellantis’ incumbent advantage

However, while challenger brands can tempt with very compelling pricing, they often lack the support network to continue the good experience after sales. What Stellantis is hoping is that there is a powerful synergy between what it has to offer as a traditional incumbent automaker–a well-established network of dealerships and service centers–and what Chinese brands can provide. These days, that’s not just low costs, but also advanced technology. The Leapmotor cars arriving in Europe boast innovative BEV features, and they have plenty of leading-edge safety tech built in as standard too.

However, price is still a key feature of the Leapmotor offering. The most market-challenging model among the first two launched in Europe is the T03, a small four-door hatchback. The T03 is arriving in Britain at £15,995 ($20,500). By EV standards that’s a bargain. The Dacia Spring starts at £14,995 ($19,500), but that’s without an infotainment screen, which the T03 has as standard. The Spring also has a smaller battery (meaning less range) and a less powerful motor. Leapmotor aims to match the Spring on price but surpass on EV features and quality.

The story is similar with the other car Leapmotor has launched in Europe so far – the C10. At first glance, this looks a lot more “me too” than the T03. It’s a mid-sized electric SUV costing £36,500 ($47,000), and there are a lot of competitors from other brands around this price. However, Leapmotor only offers one premium-grade trim level for the C10, like the T03, with features like a panoramic sunroof, a heat-pump (improving winter range), heated and ventilated front seats, and a kick-to-open tailgate as standard. Other brands charge a lot more once you add these kinds of luxuries. The C10 has initially been launched as a BEV with 263 miles of WLTP range, but a “serial hybrid” is also imminent.

Bracing for the Chinese automotive invasion

The Leapmotor venture isn’t just an excuse for Stellantis to import cheap cars made in China, however. The cheapest model, the T03, is made in Tychy in Poland, so should be resistant to the global trade war that is evolving daily. The C10 is imported from China, but the next model to be released, the B10, will be built in Slovakia and Germany. Three more models will be introduced by the end of 2027. Leapmotor aims to continue its ethos of offering premium features for keen prices with these launches.

There is an increasing array of quality Chinese or Chinese-owned EV brands entering the European market, including XPENG and Geely-owned marques ZEEKR and Lynk & Co. Geely is also the force behind Swedish Volvo and Polestar. Changan (which has Ford and Mazda joint ventures) is another Chinese brand just about to enter Europe. The challenges for European automakers are only set to increase.

Even though tariffs might temporarily protect European brands at home, they can’t make them competitive on the global market against the Chinese. Stellantis appears to have adopted a policy more of “if you can’t beat them, join them” with its Leapmotor International strategy. The prices are competitive but for a more premium specification than alternatives, giving the cars a potential edge. This might not be enough to reverse the 70% fall in profits from 2024 entirely, but it could certainly help keep Stellantis in the game as Europe increasingly electrifies.

This story was originally featured on Fortune.com



Source link

Continue Reading

Business

Steve Jobs was just 12 when he called HP’s cofounder. What happened next put him on the path to success at Apple

Published

on



  • When Steve Jobs was just 12 years old, he called up HP cofounder Bill Hewlett to ask for spare parts to build a frequency counter. That phone call got him the tools, and a job. His philosophy remained invaluable to his growth in founding Apple

At the age of 12, most people are worrying about their school crush or a science project that’s due next week. But Steve Jobs had his mind on something else as a tween: spare parts needed to build a frequency counter. So he found Hewlett Packard (HP) cofounder Bill Hewlett’s phone number in the yellow pages and called him up for a favor. 

“I never found anybody that didn’t want to help me if I asked them for help. I always call them up,” Jobs said in a 1994 interview, archived by the Silicon Valley Historical Association. 

Jobs recalled that Hewlett laughed when Jobs introduced himself as a 12-year-old highschooler in need of the parts. But ultimately, he offered him the components—and a job. The HP cofounder was so impressed by his drive that he set him up with a summer job at the company, putting nuts and bolts together on frequency counters. 

“He got me a job in the place they built them, and I was in heaven,” Jobs said. “I’ve never found anyone who says ‘no,’ or hung up the phone when I called. I just asked.” 

That opportunity was the launchpad for Jobs’ wider career success, eventually cofounding $3.5 trillion company Apple with Steve Wozniak and Ronald Wayne in 1976. And Jobs has carried that learning experience with him, saying he had tried to repay that debt of gratitude by helping others when they were in need of an opportunity. 

The hardest part for many might be plucking up the courage to reach out—it can be daunting to hit up a company and hope that a leader is able to give an opportunity. And it could seem like the late 1960’s, when Jobs reached out to Hewlett about the spare parts, could have been an easier time to get that support. After all, most Fortune 500 CEOs’ phone numbers are extremely tricky to find now. But Jobs contends that leaders are more willing to help than people may expect. 

“Most people never pick up the phone and call, most people never ask. And that’s what separates sometimes the people that do things from the people that just dream about them,” Jobs said. “You gotta act. And you’ve got to be willing to fail.”

Billionaires taking a chance, and finding early success

Jobs wasn’t the only billionaire CEO who jump-started their career as a teenager chasing their dreams of success.

Microsoft cofounder Bill Gates used to sneak out of the house when he was 13 to practice coding at a local company, Computer Center Corp., across town. At the time, computers weren’t a household staple yet. So he’d be at the Seattle-based business until the wee hours of the morning, sometimes as late as 2 a.m., testing out his own bespoke code in exchange for his services fixing programming bugs for Computer Center Corp. 

Without that access and early on-hands experience, Gates said he might not have advanced forward in his career and launched a $3.1 billion tech company.  

“We were kids…none of us had any real computer experience,” Gates wrote in his memoir, Source Code: My Beginnings. “Without that lucky break of free computer time—call it my first 500 hours—the next 9,500 hours might not have happened at all.”

Warren Buffett, CEO of Berkshire Hathaway, also discovered his entrepreneurial passion early on in life. At the age of six he started selling gum in his neighborhood; when Buffett was 13, he got his first job as a paperboy—and even deducted the bike from his taxes. He got the itch to start his own company, so he launched a pinball business as a teenager for just $25. It later sold for over $1,000 after just one year. It may pale in comparison to Berkshire Hathaway’s $989 billion market cap—but it laid the foundation for him to be the worshipped entrepreneur he is today. 

This story was originally featured on Fortune.com



Source link

Continue Reading

Business

A 25-year-old content creator turned a layoff into an opportunity. Now an influencer on LinkedIn, she says the platform can be more profitable than TikTok

Published

on



  • Valerie Chapman, a 25-year-old LinkedIn content creator, says the platform can be just as lucrative as TikTok—though many still see it as just “a place to apply for a job.” Influencers can build a personal brand, create digital products, and establish brand partnership. 

Influencing is a crowded market, with millions of creators pushing products and collaborations across TikTok and Instagram. But they could be overlooking a platform that one influencer says is an untapped goldmine

“For me, LinkedIn has just as good, if not better, of an infrastructure for creators to make money than TikTok,” Valerie Chapman, 25, a self-employed content creator and creative agency co-founder, tells Fortune.

Chapman, who had previously worked in advertising and content creation, says her LinkedIn career is why she no longer holds a corporate job. Two layoffs inspired her to pivot. And luckily, she brought some experience with her to the platform, as a previous social media management employer had asked her to become a LinkedIn thought leader in order to bring in sales. After she was let go in October 2023, LinkedIn influencing became her new hustle. She now has over 16,000 followers on the platform, with posts that reel in thousands of likes.  

“We’re in the creator economy,” Chapman says, adding that people are using AI to help scale content to their individual communities. “None of that was on my radar until I got into the world of LinkedIn, and really started investigating how other solopreneurs were leveraging their personal brands and monetizing.”

While content creators can build their brand and following on any platform, Chapman says the professional social media platform is particularly rife with opportunity. Influencers who turn to it could score big bucks among a new niche audience—and more people are catching on, with LinkedIn even creating its own “Top Voices” category for the most influential creators on the platform. 

“I would actually say LinkedIn is the most powerful in terms of monetizing your personal brand. No one’s talking about it in that way,” she says. “I just think that right now, so many people see LinkedIn as [just]…a place to apply to a job.”

LinkedIn is being overlooked—but it can be highly lucrative

Unlike TikTok, LinkedIn doesn’t pay creators for how much engagement they get on their posts. But there are other ways to cash in on the platform, Chapman explains. 

“There’s no creator fund, but there’s other ways to monetize, like digital products, which I’m working on. Right now my primary income streams are brand partnerships, primarily with tech companies,” she says. “If you put on a sales hat, there’s tremendous amounts of opportunity on LinkedIn, especially because of the video feature that has just been incorporated in the last year or so.”

Chapman has developed a client roster by cold-calling brands to be incorporated into one of her LinkedIn videos—including her “Gen Z Woman in Business” series. She also says creators can build courses and other digital products—like business workshops or E-books on their area of expertise—that, once distributed, can bring in passive income.

And when clients do take interest, there’s an opportunity to set higher rates.

“You can actually charge more in brand partnerships on LinkedIn than other platforms, because your audience is a bunch of professionals—oftentimes CEOs and founders,” Chapman says. “So you can charge a premium for that kind of audience as well.”

After four months of hard work growing her presence online, LinkedIn noticed her, and invited to visit the company’s NYC office. She toured the office and had conversations with LinkedIn’s team on the future of work and digital influence. Receiving that recognition was a strong sign she should keep going.

Chapman says she’s since made significant headway as a creator who can now support herself, earning about $10,000 a month by dishing out advice and think pieces on personal brands and AI to her thousands of followers

“I will say it took about three or four months to really build an infrastructure where the deals were coming in. It wasn’t like, ‘You got money right away,’” she says. “Once you start emailing people and you have an audience, then you can get to closing a brand partnership fairly easily, if you really dedicate your time to it.”

This story was originally featured on Fortune.com



Source link

Continue Reading

Business

Families are being paid $5,000 to move to small towns in states like Indiana and escape a cost of living crisis in big cities

Published

on



  • Families are flocking to the middle of the country, desiring affordability and community—and towns are welcoming them with cash in hand.

Many Americans are sick of where they live. Rising housing costs, struggling education and healthcare systems, and dreams of better infrastructure are driving families to reconsider where they call home—and it’s music to the ears of small towns vying for a comeback.

Dozens of localities in states like Indiana, Kentucky, and Mississippi are luring workers away from big cities and into rural and suburban areas. Their promises? Somewhere that prioritizes community and matches their lifestyle—and towns are willing to dish out thousands to prove it’s worth it.

Chris Jensen, mayor of Noblesville, IN—a town outside of Indianapolis—says there’s strong demand for communities that prioritize affordability, safety, and walkability—and there are more towns that offer it than people realize.

“There’s something about Midwest value, there’s something about community that we have here, and I think we should sell it,” Jensen tells Fortune. Noblesville is one of many communities that work with MakeMyMove, a platform that helps towns create campaigns and recruit new high-earning residents.

Those new to Noblesville can enjoy a $5,000 relocation grant, annual memberships to the town’s coworking space and chamber of commerce, and a $500 health and wellness stipend. Others have more creative lures. New Haven, IN, is offering burgers and bourbon with the mayor. In Wabash County, IN, you can join your neighbors on a rafting trip. In Mayfield, KY, they are offering a monthly gift of a dozen locally sourced eggs.

“We’re seeing workers voting with their feet to places like Indiana and Kentucky,” says Evan Hock, co-founder and chief operating officer of MakeMyMove. “For community leaders, this is open season. With a little bit of effort, they can attract the people and income whose economic impact will fund future growth. It’s a good deal for any enterprising mayor.”

Millennials in particular are moving to small towns and rural areas at the highest rate seen in decades, according to an analysis from Realtor.com.

Workers are on the move, and small towns are open arms

During the pandemic, moving out of metropolises was a common practice—with families ditching big city aspirations in favor of places that have been typically characterized as flyover states. Recent research indicates that rural areas may be more conducive homes for children to climb the wealth ladder versus cities like New York.

“Places like New York and San Francisco are amazing,” Hock says. “But for many thousands of people, a good life in these places is unattainable.”

Jensen, who was born and raised in Noblesville and served as mayor for five years, says there are countless examples of families seeking a more tranquil life in a smaller town—either as a remote worker or a small business owner—once they start having kids. He recounts one example where a family from Miami moved to Noblesville: “It’s different when you’re raising kids, and the quality of life piece was so important to them, and they couldn’t believe they were standing talking to the mayor at this event where they were interacting with firefighters and police officers. They said that would not happen where they came from.”

Despite big-name companies like Amazon and JPMorgan Chase calling back employees to the office five days a week, Hock says remote work has been relatively stable, and demand for MakeMyMove programs has never been higher.

“The reality is that there’s a talent shortage in the U.S. and as long as that is the case, talent is in the driver’s seat. If workers see value in small-town USA, which we think they do, these programs will continue to be successful,” he says. 

AJ O’Reilly, a remote UX designer and small business owner, moved with his wife, young daughter, and dog from the Minneapolis–St. Paul area to Noblesville. He says the town offered the perfect balance of a tight-knit community and convenient amenities.

“I was looking for something that I could actually build community and meet people and dive deep in a community, whereas St. Paul was really cool, but it was too big to really build a community,” says O’Reilly.

He says programs like MakeMyMove make sense considering states and local governments are often eager to offer businesses financial incentives to move, so why not people?

After visiting Noblesville, he and his wife bought their house sight unseen with just a video tour from a realtor: “We were so confident that we wanted to live in Noblesville.”

Little-known towns provide untapped potential

States like Indiana get a bad rap, says Colby Flye, a remote worker in the tech industry who also recently moved to Noblesville with his family. In reality, many little-known areas have great parks and neighborhoods—you just have to find the “hidden gems.”

“These places might not be well known, but they have strong communities. You won’t find any better affordability in places like these,” Flye tells Fortune. “If you’re really looking to settle down, make a home nest and really build something for the future, go ahead and make the move.” 

Because of its proximity to Indianapolis, Noblesville’s average housing cost is close to $369,000, according to Zillow. That’s slightly higher than the national average of about $357,000.

Other MakeMyMove areas have much lower housing costs, but the affordability secret may be catching on. The average home value in Mayfield, KY, is about $143,500—up 11% from last year.

“We encourage every American to take stock of their community. You only get one life, so might as well live it in a place that moves you. A better life is out there,” says Hock.

This story was originally featured on Fortune.com



Source link

Continue Reading

Trending

Copyright © Miami Select.