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FKA Twigs among stars of H&M’s festival-ready SS25 collection and campaign

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H&M’s festival-ready. The global fashion brand has secured Tyla, FKA Twigs and Caroline Polachek as headline acts for its SS25 collection. With the first drop due to arrive on 20 March, the brand’s also lining up an LA festival, blending fashion and music, in April. 

FKA Twigs in H&M

H&M says the new collection’s “an ode to femininity: an intriguing exploration of moods, sensibilities and identities” so the “choice of a diverse collective of inspiring female icons” to promote the line enables H&M to assert its “strong fashion vision, and its leadership in championing exceptional design and collaboration across the music and fashion fields”.

The collection will be released in two chapters, which complement each other but offer their own unique perspective and attitude, noted H&M and together “they pay homage to the multi-faceted nature of contemporary femininity”. 

The first drop “conjures an air of ethereal Bohemia”, we’re told. It offers a fresh take on spring style, from festival dressing to city chic, “while paying homage to the icons of fashion history, with nods the sweeping blouses of iconic glam rock musicians and the fluidity and androgyny of New Romantic styling”.

H&M design director Eliana Masgalos said: “This season, we were inspired by different stages and moments of women’s lives and the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. A sense of escape felt very relevant: we wanted to play with a beautiful bohemia, rock icons and festival freedom.”

She noted that heirloom-style pieces are updated with an urban and refined edge… 70s, 90s, and today all combine… The mood is carefree and yet sharply confident.” 

The collection is rich in classic rock ‘n’ roll staples, from voluminous sheer blouses through to lace-up shirting and tunics. Textural detailing includes ornate edging on collars and cuffs, intricately crocheted dresses, mini-skirts with braiding or stitch embellishments, and laser-cut pleated ruffle skirts, tiered for maximum movement.

Structured, tougher elements add balance – from a striking studded blazer to 70s multi-pocket jackets, rendered in leather.

Accessories come with a boho spirit with slouchy shoulder bags in a variety of scales and finishes, including with lace-up seams. These can be styled with snake-print slippers and waist-belts, and festival-ready biker boots.

Jewellery includes antique-style pendant necklaces, tassel earrings, chunky bangles and chokers, and rings and cuffs in both metal and resin-style materials. Pilot-style sunglasses complete the look.

And to promote a spring “filled with a sense of freedom, vitality, spirit and light”, it will be celebrated with that festival of fashion and music in Los Angeles early next month… an event that will “pay homage to the city, celebrating its dynamic relationship to cinema, sound and style”.

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Debenhams in two-year sponsorship deal with The Jockey Club

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In-the-news Debenhams has turned its attention away from corporate matters to tell us the brand is heading to the races. The digital department store has signed a two-year partnership deal to sponsor The Jockey Club and its premier racecourses.

Specifically, the ‘Debenhams Day Spa’ is to launch at four of the UK’s key fixtures, creating “unrivalled moments of glamour and excitement” to deliver immersive race-day beauty experiences at some of the most prestigious fixtures on the racing calendar across 2025-2026.

It all begins with the upcoming Cheltenham Festival (15-18 March), followed by Epsom’s Derby Festival (7-8 June), Sandown Park (5-6 July), Newmarket’s July Festival (12-14 July), and the Grand National Festival in 2026.

We’re told the partnership unites “two British icons in retail and racing, blending Debenhams’ legacy of championing personal style and self-expression with The Jockey Club’s heritage of elegance and performance”. And the aim is “creating a modern space for racegoers to indulge in the very best of fashion and beauty from Debenhams”.

The Day Spas are luxury pop-up destinations that will provide spectators with interactive beauty moments and touch-ups using L’Oréal Luxe products (Lancome, YSL, Prada, Armani and Viktor + Rolf).

The spas will also feature pieces from the Coast at Debenhams fashion collections.

Beyond race-day activations, the partnership includes year-round branding across The Jockey Club’s 15 racecourses, “delivering consistent exposure to race-day audiences and an average ITV viewership of 400,000 across 85 fixtures annually”.

Dan Finley, CEO of Debenhams, said: “Horse racing embodies elegance, excitement and unforgettable memories – values that align perfectly with our ethos. Our Debenhams’ Day Spas will offer racegoers an irresistible opportunity to unwind, indulge and feel their very best throughout the day.”
 

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New Balance launches new ‘Made in UK’ silhouette

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Best-know for its trainers, New Balance is increasingly turning its attention to the comfort/leisure footwear sector.

Described as a “new market opportunity for New Balance”, the introduction of the new ‘Made in UK Allerdale’ comes about as the brand “looks beyond only retro running by capitalising on a shift towards a more formal and tailored approach to fashion”, according to New Balance creative design manager Sam Pearce.

The ‘Allerdale’ is the latest addition to its ‘Made in UK’ collection with the all-new model “combining the brand’s “walking shoe heritage and contemporary design for a more formal aesthetic”.

Designed for both “comfort and elegance”, the Allerdale’s craftsmanship and style is paired with the brand’s signature FuelCell cushioning comfort technology.

The model features a cupped sole unit, with heavy-duty stitching and a hiking-inspired tread. Made with premium leather and suede, the shoe is finished with minimalist branding marked by an embroidered flying New Balance logo.

Pearce added: “Building on the legacy of our revolutionary Hiker models, and our lesser-known walking collection of the 1980s – which were also made in England – this design was born and named by its very surroundings. The ‘Allerdale’ is a modern expression of a classic style, built for those who want to walk their own path.”

The Allerdale, in brown leather, will be available globally online from 20 March.

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eBay links with Nick Knight, Lara McGrath “to reimagine pre-loved fashion”

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eBay continues to develop its fashion resale category introducing a “groundbreaking” editorial and fashion film project, ‘The Goat Dancer’, culminating in the launch of an inspirational fashion edit.

The digital retail giant is “championing the transformative potential of pre-loved fashion sourced entirely on eBay” by joining forces with fashion photographer Nick Knight, stylist Lara McGrath and creative film/photography venue ShowStudio to develop the project.

With McGrath having established “an inventive and outré approach to styling” and Knight being “captivated by the stylist’s ability to layer and style pre-loved garments into visionary ensembles”, the stylist documents mirror portraits of herself in public changing rooms. 

The ShowStudio collaboration brings that creative spirit to life “offering a treasure trove of fashion finds – all £50 and under – ready to be revived and reimagined”.

From scoring Jil Sander shoes for £30 to finding beauty in a Per Una chiffon top, repurposing a kimono into a fishtail skirt, or transforming a bedspread into a dramatic cape, “the project showcases the endless possibilities of second-hand fashion reimagined”. 

With old-school glamour inspiring the hair look for the shoot created by Eugene Souleiman, and noughties-inspired make-up by Lynski, Knight and McGrath “crafted a surreal visual narrative that highlights the potential of reimagining fashion through sustainability and artistry”.
 
Live-streamed on ShowStudio, the shoot “celebrates individuality, reinvention, and the thrill of uncovering hidden gems in pre-loved fashion on eBay—proving that style, creativity, and sustainability go hand in hand”.

To celebrate the collaboration, eBay has also curated an exclusive ShowStudio x Lara McGrath edit featuring secondhand fashion pieces inspired by the shoot, “inviting designers to reimagine archival and pre-loved styles into fresh, relevant works of art that transcend time”.

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