Drest has named a new VP of brand partnerships with Alex Holder joining the fashion styling mobile game. He’ll work closely with founder and co-CEO Lucy Yeomans “to drive the global commercial strategy in order to attract additional revenue streams as the business scales”, and will be supported by global brand partnerships consultant Tess Macleod Smith.
Drest
Holder’s background is a mixture of gaming, technology and fashion media. He joins from data and insights platform GEEIQ, where he was commercial director, “supporting global organisations to invest and successfully activate in virtual worlds on platforms such as Roblox and Fortnite”.
Before that, he spent a number of years at The Business of Fashion and he said he believes that “in a time where engagement is king, Drest has the potential to be an important marketing platform”.
Drest said he’s joining “at a pivotal moment, following the app’s relaunch this past November” and Yeomans added that his “experience in gaming, fashion and data is invaluable in order to make sure we drive and deliver brand partnership initiatives that will redefine how brands connect and interact with consumers”.
The company combines gaming with the inspiration and curation of publishing and offers a series of features that it says allow for “deeper storytelling and exceptional engagement times, connecting its roster of over 260 luxury brand partners to the customers of today and tomorrow in a unique and innovative way”.
Its most recent brand partnerships with luxury labels Versace and Manolo Blahnik yielded strong results. Versace saw more than 1.5 million items tried on in-game during the two-week campaign period and over 4 million pairs of Blahnik shoes were tried on in-game.
A Paris court found the former head of France’s domestic security services, Bernard Squarcini, guilty on Friday of using public resources to benefit LVMH, in a trial that shed light on efforts by the world’s biggest luxury group to protect its reputation.
Squarcini, 69, who headed France’s domestic security services from 2008 to 2012, was later hired by LVMH as a security consultant.
The court gave him a two-year prison sentence that he can serve at home with an electronic bracelet and an additional two years suspended, and fined 200,000 euros ($217,300). His lawyers said he would appeal against the verdict.
Part of Friday’s verdict was related to the use of public resources to locate blackmailers targeting LVMH chairman and CEO Bernard Arnault in 2008, while Squarcini was still head of the country’s security services.
That year, security agents staked out a cyber cafe in Aix-en-Provence to identify a suspect sending emails seeking to extort Arnault, as part of a mission Squarcini defended as protecting French economic interests.
Squarcini was also found to be complicit in the illegal surveillance of Francois Ruffin, a French lawmaker who at the time was an activist, along with members of his left-wing publication Fakir. Ruffin and the members of Fakir were planning to disrupt an LVMH shareholder meeting in 2013 and preparing a satirical documentary film “Merci Patron”.
The film, which won the French Cesar award for best documentary in 2017, follows family members who lost their jobs at a supplier to LVMH.
LVMH boss Bernard Arnault told judges in November that he did not know about the illegal surveillance he said was ordered nearly 10 years prior by a close associate who died in 2018. Ruffin’s lawyer, Benjamin Sarfati, welcomed Friday’s verdict.
“We are satisfied with this decision that serves as a call to order, though we regret the absence of Mr Bernard Arnault among defendants,” he said.
LVMH, which reached an agreement in 2021 to pay a 10 million euro settlement to close a criminal probe into its role in the spying case with no admission of guilt, declined to comment.
In a busy round of showrooms, we caught up with a smart Paris revival at Sonia Rykiel, the latest from Karl Lagerfeld, and a memorable presentation by the venerable house of Delvaux.
Sonia Rykiel
One brand suddenly showing fresh signs of renewed vigor is Sonia Rykiel, which presented an updated take on the founder’s classics that was both very cool and very commercial.
“Sonia used to joke that she was a fashion fraud. She was known as the queen of knits but couldn’t knit. She was a famous designer but couldn’t really sketch,” joked Adrian Gilbey, the new creative director at Sonia Rykiel.
Though she was not shy of a little self-deprecation, Rykiel went on to develop one of France’s most loved marques—one that seems poised to enjoy a real renaissance under the guidance of Gilbey, an Englishman who was Rykiel’s right-hand man in the nineties. He clearly imbibed what was best about Rykiel during that tenure, as this collection underlined.
At a private viewing, what worked best were the smart new fabrications of Sonia Rykiel’s signature looks—like the rather divine café au lait-colored slip dresses, baby doll dresses in beige plissé chiffon, or multiple stylish satin-back crepe suits, all the way to a shimmering cocktail dress with a belted back strap from a Rykiel 1995 show.
Among her many firsts, Rykiel pioneered the use of intarsia lettering in knitwear—celebrated this season with a great little black jumper reading “Film Noir”; a deep red jumper reading “Pull de Luxe”; or a pink marinière jersey that said “Coquette.”
But the heart of the matter was the knits—chic Saint Germain twinkly shirt dresses or ecru tops with single large knitted roses.
The Sonia Rykiel brand is now owned by G-III, a New York-based group that also owns Vilebrequin and Karl Lagerfeld. Plans are now afoot to eventually open two flagship stores in Paris and New York. Old friends of Sonia Rykiel, who passed eight years ago, will be charmed by this collection and happy to see her legacy in safe hands and thriving.
Karl Lagerfeld: Seamed chic
Seriously sleek seamed chic was the highlight at Karl Lagerfeld this season, where the house’s creative director, Hun Kim, riffed on the founder’s ability to sculpt and drape clothes through the artful placement of seams.
Karl Lagerfeld Fall/Winter 2025 Collection – Courtesy
Hun’s kickoff point was a great 2001 sketch by Karl, where he drew a snazzy suit dissected by diagonal seams. Taking this somewhere new, he designed great tuxedos or smoking jackets in black gabardine paired with voluminous pants, skillfully cutting jackets with asymmetrical peak collars, adding drama.
Karl Lagerfeld Fall/Winter 2025 Collection – Courtesy
Inevitably, Karl’s fetish white cotton shirt appeared—though updated with a matching stock. Another clever play was incorporating Karl’s signature initials, with the KL monogram appearing in bold gold buttons, along with some charming new handbags and clutches in nappa leather.
Karl Lagerfeld Fall/Winter 2025 Collection – Courtesy
“Karl continues to inspire us in many different ways—from his own personal style and aesthetic to his archives, his sketches, and his unique initials,” insisted Hun during a tour of the collection inside the house’s elegant Saint Germain mansion on rue Saint-Guillaume.
Delvaux: Le Brillant meets Saul Steinberg
High marks to Delvaux for staging one of the cleverest presentations of the season so far across the four fashion capitals.
Delvaux Fall/Winter 2025 Collection – Courtesy
The leitmotif was the Great Exhibition of 1958 in Brussels, Delvaux’s hometown.
“It was the first great exhibition after World War II. A declaration of a new belief in the future—and the beginning of luxury consumerism,” explained Delvaux’s CEO, Jean-Marc Loubier.
The star of the house’s latest collection was Le Brillant, a classy and practical handbag that Delvaux launched in 1958. The piece was prominently displayed at the entrance above a mockup of the famed Phillips Pavilion, designed by Le Corbusier, which had inspired the bag’s shape.
Delvaux Fall/Winter 2025 Collection – Courtesy
Not much remains of that exhibition—except, of course, the famed futurist Atomium, a Space Age structure that has become the emblem of Brussels and a must-see for tourists in the Belgian capital. Le Brillant, of course, still endures—alongside another great discovery by Loubier: a series of fantastic panels by the legendary illustrator Saul Steinberg, best known for his New Yorker magazine covers. These panels, which originally hung in the American Pavilion at the 1958 exhibition, were relatively unknown works of art.
Presented inside 19 Place Vendôme, the panels were loaned by the Royal Museums of Fine Arts of Belgium and offered an immigrant’s gaze of America, portraying a fascinating discovery of a new land. One can only wish that the same spirit of openness returns to the U.S.
Delvaux Fall/Winter 2025 Collection – Courtesy
In another clever twist, images from Delvaux’s latest ad campaign were cut out life-size onto mirrored walls. This allowed visitors to interact with the whole scene—seeing themselves carrying both new and archival versions of Le Brillant around the showroom at Place Vendôme. From a great beige version by Jean Colonna to an excellent new Le Brillant made of hand-stitched D monograms.
Three happening new-generation designers staged Saturday shows for McQueen, Ann Demeulemeester, and Ludovic de Saint Sernin. We caught up with this next wave in fashion.
McQueen: mineralogy and mode
Seán McGirr invited guests to his third collection for the house of McQueen to the Galerie de Géologie et de Minéralogie. Like the scientific curiosities the space contained, the collection felt a little timeworn, even dusty.
McQueen Fall/Winter 2025 Collection – Courtesy
McGirr clearly has plenty of design chops; he drapes with wit and can confidently tap into the gothic and Celtic DNA underpinning the McQueen brand. But as a show, this really did not take off.
Dublin-born Seán’s central idea was the revival of dandy, a word of Scottish etymology denoting a deeply elegant man, albeit perhaps one overly obsessed with personal vanity. The young Irish designer, on the other hand, interpreted the dandy as a liberating concept, where the act of dressing up was an expression of one’s individuality.
Respecting the house’s roots in Savile Row tailoring, McGirr began with the crispest of suits, tailcoats, mini-frocks, and Edwardian redingotes.
McQueen Fall/Winter 2025 Collection – Courtesy
Before slowly but surely getting lost in evening wear—bouffant fur cocoon coats engulfing slip dresses worn with Wild West saloon stockings, or a lace negligee gown showing knickers and bra that neither McQueen nor his successor Sarah Burton would have countenanced.
McQueen Fall/Winter 2025 Collection – Courtesy
His dark pink chiffon ruffled gown or white satin slips, finished with a cloud of tulle at the shoulder, did have a certain aura. But despite the smart casting and kicky soundtrack, which included The Soft Boys, the mood was flat at the finale.
Following Lee McQueen or Sarah Burton would always be a monumental job. And to his credit, McGirr clearly has a good handle on the house codes. But the days when Alexander McQueen was the greatest show in fashion seem like ancient history—just like the prehistoric stones in this gallery.
Ludovic de Saint Sernin: transgressive femme fatale
In his day, Ludovic de Saint Sernin was one of the best designers in fashion. This Saturday was one of those days when his blend of transgression, tailoring, sex appeal, and sizzle was perfectly proportioned.
Ludovic de Saint Sernin Fall/Winter 2025 Collection – Courtesy
Presented inside a tatty ’60s office building in Montparnasse, this fall-winter 2025/26 collection starred the key trend of Paris—the return of the femme fatale.
Man-eating Mata Haris marched through dry ice in power-shoulder jackets with deep-gorge tops trimmed in crystals or lizard body-con cocktails packed with sizzle.
Ludovic de Saint Sernin Fall/Winter 2025 Collection – Courtesy
For after-hours parties, seductresses appeared in slinky skirts and bra tops made of ribbed stretch nylon, finished with steel zippers or faux python. In case you didn’t get the message, one enchantress strode by in a PVC bra and pants with thigh-high boots worn under a black trench left open.
Ludovic will always love a little transgression, and in this co-ed show, he sent out guys in gilets made of zippered gray flannel or studded green PVC, their nipples almost popping out each time.
Ludovic de Saint Sernin Fall/Winter 2025 Collection – Courtesy
Powered by a sensational soundtrack mixing Recoil and Popgoth, this was a powerful statement, coming six weeks after De Saint Sernin’s stellar statement couture show for Jean-Paul Gaultier.
Come to think of it, if someone needs to find a couturier to revive a venerable French house, Ludovic de Saint Sernin’s name should be at the top of the candidate list.
Ann Demeulemeester: devil’s disciples in the Marais
Suddenly, and rather spectacularly, Ann Demeulemeester has again become an important show.
Ann Demeulemeester Fall/Winter 2025 Collection – Courtesy
Let’s give thanks for that to Ann’s creative director, Stefano Gallici, whose latest collection managed to mine the poetic emotions of the brand into a fantastic Four Corners of the USA fashion statement.
Presented inside a former medieval hospital in the Marais, packed to the gills with an audience entirely dressed in black and white—most of it made by Ann Demeulemeester.
Ann Demeulemeester Fall/Winter 2025 Collection – Courtesy
Gallici tapped into all sorts of American iconography in an image book left on each chair—from an elderly Georgia O’Keeffe in her garden to Dennis Hopper’s photos of classic ’50s cars to Abbie Hoffman at Woodstock.
In an era of Trump’s decimation of the American government, it is striking that so many designers are referencing the counterculture of the 1960s. The freedom of those days was backed up by that era’s counterculture, the opposite of the global right-wing’s attack on anything woke.
Ann Demeulemeester Fall/Winter 2025 Collection – Courtesy
The result was a great show, starring an ideal poetic gothic collection entitled “Wall of Reference”—rocker poetics in dusters, Western gunslingers’ leather gilets, leather rancher hats, crocheted Clint Eastwood ponchos, black leather undertaker coats, and superb three-piece sheriff’s suits for a lass in Tombstone, Arizona.