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66°North launches first collab with ambassador Burkard, also taps UK’s fell running activity

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Wednesday this week will see Icelandic outerwear brand 66°North launching its SS25 collection ‘Blurred Seasons’. And it comes with its first Chris Burkard design collab and the new Helgafell running line, based on the UK-originated activity of fell running. There’s also a supporting campaign.

66°North

For SS25, 66°North said it “exports its blurred season dressing beyond Iceland to the global community of adventurers, travellers, and everyday commuters experiencing a wide variety of climates and lifestyles”. The “protective layers provide the foundation to the entire collection”, with the brand’s signature shell jackets at the forefront, such as its most technical Hornstrandir Gore-Tex Pro and “everyday go-to” Polartec Snæfell, while also offering lighter shell layers for high summer. 

As mentioned, this season, 66°North introduces its first design collaboration with long-term brand ambassador, photographer, and Iceland-based explorer, Chris Burkard. The collection includes various multi-use jackets and shorts “inspired by [his] love of movement”. 

And the company said that “tapping into the overarching theme of blurred seasons, the collection provides layers you can count on in the mountains, from the unexpected storm to a cold snap in the valley”.

Also newly developed for SS25 is the brand’s new Helgafell running line, designed in partnership with UK-based Rory Griffin, the trail runner and founder of Orienteer Magazine and Studio. 

Helgafell is a collection “rooted in Iceland’s rugged and harsh terrain, designed with functionality at the forefront of each piece to manage weather comfortably and safely during trail runs”.

But the company said that while it’s “synonymous with Icelandic locals, it also taps into the UK and European sport of fell running”. 

Born in the North of England and in Scotland, this sport — which is also known as hill running — “takes athletes and enthusiasts out into diverse terrain where they must focus on their navigational skills and preparation for the journey, with functionality first”. 

So the range features “shorts with stuffable pockets and packable jackets with storage for race fuel and additional phone storage”.

The company also updated its core Straumur swim line for the season with new fabric and colour options, and its heritage ‘Kría’ capsule is also back for SS25. The collection, named after the arctic tern, dates back to the 1990s when the collection was first  introduced in Iceland. This season, the inspiration comes from camping and love of the outdoors, bringing together both technical elements and lifestyle. 

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Clarks targets ‘little dreamers’ with Roald Dahl range

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Major footwear brand Clarks is inviting ‘little dreamers’ to step into the world of Roald Dahl with a new kids’ shoe collection, launching in the UK today (3 March) in stores and online.

In collaboration with The Roald Dahl Story Company, the collection includes some of its most beloved children’s stories – Matilda, The Enormous Crocodile, Charlie and the Chocolate Factory and James and the Giant Peach.

Including “designs that celebrate imagination, adventure, and fun”, the exclusive range is “crafted for curious minds and confident steps” featuring vibrant canvas shoes and breathable sandals adorned with Quentin Blake’s unmistakable illustrations.

Foxing Air is available in both toddler and kids’ sizes, these canvas trainers feature a colourful peach pattern, centipede details on the heel tape, and rubber trims adorned with illustrations of James’ insect friends. Hidden peach motifs also come with soles stamped with the words ‘Magnifico!’and ‘Splendifico!’

Foxing Mix and Foxing Hi are vibrant purple canvas trainers feature a sweet-wrapper print, candy-striped rubber trim, and a hidden Golden Ticket detail on the tongue. They channel the magic of Willy Wonka’s factory and both styles have ‘ I’ve Got a Golden Ticket’ scripted across the soles.

Foxing Ace features navy canvas trainers showcasing a fearsome crocodile motif that stretches across both shoes, encouraging kids to join them together to reveal the full illustration. Featuring ‘Munch’ and ‘Crunch’ wording on the soles and ‘Snap! Snap!’ printed across the fastening straps.

Foxing Bow, a tribute to the small-but-mighty Matilda, is an off-white canvas sneaker adorned with an all-over letter print and signature red bows. With ‘Brave’ and ‘Mighty’ scripted on the soles.

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Mr Porter unveils Spring Wardrobe Campaign

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Men’s high-end online fashion platform Mr Porter has launched its Spring Wardrobe Campaign from today (3 March).

Mr Porter

Showcasing “coveted essentials and must-try trends”, the 43-piece new season edit includes “the elevated nostalgia” of A.Presse workwear-inspired silhouettes, refined tailoring from Gucci, lightweight outerwear from Saint Laurent, understated denim from Tom Ford and shirting from Dries Van Noten “form versatile foundations for the season”. 

Finishing touches range from fine jewellery by David Yurman, to accessories by Bottega Veneta and footwear from Mr P.

Buying director Daniel Todd said: “With our Spring Wardrobe campaign, Mr Porter continues to be the go-to destination for menswear, with our coveted brand list and unrivalled edits making the shift to warm weather dressing effortless and enjoyable.”

The launch follows quickly on from Mr Porter’s first campaign of 2025, releasing ‘The New Essentials’, a 44-piece edit collection at the end of January. It too is focused on a curated collection of new-season essentials and “key investment pieces… designed for the ultimate capsule wardrobe that effortlessly blends modern tailoring with elevated staples” from Bottega Veneta, Saint Laurent, Mr P, The Elder Statesman, Saman Amel, Stòffa and Bode with accessories from Tom Ford, Drake’s and Métier.

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After contract wins and category expansion, sizing tech firm Makip sets up official UK subsidiary

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Online sizing technology provider Makip says it’s “rapidly expanding”, and if confirmation is required, the business has officially entered the UK market, establishing Makip London Limited.

The Japanese company, whose online sizing technology Unisize is a provider to major retailing brands such as Lacoste, Fred Perry and Calvin Klein, calls entering  the UK “an important step in accelerating its global expansion and is part of its strategy to strengthen its presence in overseas markets”.

Commenting on the continued expansion in the UK, Shingo Tsukamoto, president of Makip, said: “Establishing our UK subsidiary is just the beginning. Our goal is to ensure that the products we have refined in Japan are equally valued in the UK market. 

“Together with our overseas team, we are committed to taking on the challenges faced by UK retailers to deliver performances worthy of the reputation we have built over a decade of working in Japan and becoming the most popular online sizing technology. Looking ahead, I aim to position Makip, and Unisize, as a leading name in UK Fashion Tech within a few years.”  
 
He noted that the issue of “inadequate size information in apparel e-commerce leads to persistently high return rates.

“This has increased the return handling costs for retailers and raised environmental concerns as returned products are often discarded. Unisize addresses these issues as has the user data to prove it.”
 
Tsukamoto concluded: “By identifying local needs and offering a unique and highly accurate online sizing service we aim to help UK retailers overcome the challenges they face with online sizing and enhance the overall online customer experience. 
 
“The establishment of Makip London Limited is just the beginning, we will continue to grow our market presence, listen to the local needs and experiences of our customers and offer true business value by both increasing sales and reducing returns.”

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