Men’s high-end online fashion platform Mr Porter has launched its Spring Wardrobe Campaign from today (3 March).

Showcasing “coveted essentials and must-try trends”, the 43-piece new season edit includes “the elevated nostalgia” of A.Presse workwear-inspired silhouettes, refined tailoring from Gucci, lightweight outerwear from Saint Laurent, understated denim from Tom Ford and shirting from Dries Van Noten “form versatile foundations for the season”. 

Finishing touches range from fine jewellery by David Yurman, to accessories by Bottega Veneta and footwear from Mr P.

Buying director Daniel Todd said: “With our Spring Wardrobe campaign, Mr Porter continues to be the go-to destination for menswear, with our coveted brand list and unrivalled edits making the shift to warm weather dressing effortless and enjoyable.”

The launch follows quickly on from Mr Porter’s first campaign of 2025, releasing ‘The New Essentials’, a 44-piece edit collection at the end of January. It too is focused on a curated collection of new-season essentials and “key investment pieces… designed for the ultimate capsule wardrobe that effortlessly blends modern tailoring with elevated staples” from Bottega Veneta, Saint Laurent, Mr P, The Elder Statesman, Saman Amel, Stòffa and Bode with accessories from Tom Ford, Drake’s and Métier.

Online sizing technology provider Makip says it’s “rapidly expanding”, and if confirmation is required, the business has officially entered the UK market, establishing Makip London Limited.

The Japanese company, whose online sizing technology Unisize is a provider to major retailing brands such as Lacoste, Fred Perry and Calvin Klein, calls entering  the UK “an important step in accelerating its global expansion and is part of its strategy to strengthen its presence in overseas markets”.

Commenting on the continued expansion in the UK, Shingo Tsukamoto, president of Makip, said: “Establishing our UK subsidiary is just the beginning. Our goal is to ensure that the products we have refined in Japan are equally valued in the UK market. 

“Together with our overseas team, we are committed to taking on the challenges faced by UK retailers to deliver performances worthy of the reputation we have built over a decade of working in Japan and becoming the most popular online sizing technology. Looking ahead, I aim to position Makip, and Unisize, as a leading name in UK Fashion Tech within a few years.”  
 
He noted that the issue of “inadequate size information in apparel e-commerce leads to persistently high return rates.

“This has increased the return handling costs for retailers and raised environmental concerns as returned products are often discarded. Unisize addresses these issues as has the user data to prove it.”
 
Tsukamoto concluded: “By identifying local needs and offering a unique and highly accurate online sizing service we aim to help UK retailers overcome the challenges they face with online sizing and enhance the overall online customer experience. 
 
“The establishment of Makip London Limited is just the beginning, we will continue to grow our market presence, listen to the local needs and experiences of our customers and offer true business value by both increasing sales and reducing returns.”

Boohoo Group’s PrettyLittleThing (PLT) business on Monday unveiled a complete rebrand with the company saying this is PLT’s “most ambitious transformation since revolutionising digital fashion in 2012”.

Dubbed “A legacy In Progress”, we’re told it “heralds an elevated new era that celebrates the brand’s heritage while boldly reimagining its future”.

The site rebrand includes a complete overhaul of its look and feel, including the logo design, colour palette, typography, and website design, the tone of voice, website user experience, and overall brand positioning.

It also includes the removal of all previous social media content “as part of the brand’s complete renewal”. Its social channels went down at midnight on Sunday and returned at 18:00 GMT on Monday.

And while this is a newly-announced initiative, the company said that the transformation actually began back in September 2024 when founder Umar Kamani returned to the helm “with a passionate commitment to reconnect with customers. Through months of direct customer dialogue and feedback, Kamani has shaped a vision that captures the essence of modern sophistication”.

So what does that mean in practical terms? Well, the “evolution” launches with “two standout collections”. They are PLT Label, “setting a new standard in contemporary elegance”, and New Beginnings, described as a “sophisticated celebration of modern style”.

The company has also reimagined PLT’s visual identity and the distinctive unicorn emblem, “once a playful symbol in bubblegum pink, has matured into a sophisticated, heritage-inspired mark that marries the elegance of a historic coat of arms with modern design”. 

Continuing the elevation theme, PLT said the new monochrome emblem “pays homage to the craftsmanship of luxury house emblems while maintaining the unique spirit that has always set PrettyLittleThing apart”. 

There’s also a reimagined wordmark that’s intended to be “a modern take on classic typography, blending timeless heritage with a youthful edge”, and once again, a “confident” shift in the colour palette from that bubblegum pink to “rich tones” of garnet, rose petal, and blush sand.”

Kamani added that this is “more than a rebrand – it’s a movement that celebrates our customers’ evolving style. We’re writing the next chapter of fashion history, and we’re just getting started”.

The rebrand also includes “an exclusive gathering” during Paris Fashion Week, “a pivotal moment that marks PrettyLittleThing’s elegant arrival in the world’s fashion capital. This event will showcase the new world of PrettyLittleThing with a ‘quiet luxury’ sensibility – featuring subtle branding, a chic venue, and a refined guest list that embodies our forward-looking identity”.