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Elsewhere in London: Johanna Parv and Ashish

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February 25, 2025

All told, this was the weakest London Fashion Week in several years, amid depressed markets, global disruptions, Brexit bruises, a fashion funeral and a general sense of exhaustion. Two collections on Monday, however, stood out – Johanna Parv and Ashish
 

Johanna Parv: London’s most coherent collection

One London-based designer always worth checking out is Johanna Parv, an Estonian who makes activewear actually look very cool. She staged no show, but her collection still felt like the most relevant and clued-in in London.

Johanna Parv Autumn/Winter 2025 collection – Courtesy

Parv’s key ideas often come from cycling, which helps gives a multi-functional twist to everything she does. For next winter, she showed great cambered pants in a crinkly nylon, excellent co-ed fashion that was hyper-functional and stylish.
 
While her precise new techy fencing-meets-Mandarin cotton shirts with peak collars, side pocket and reflective sign at back were excellent.

She also cut great cantilevered Velocity Trousers in sturdy Italian wool gabardine with nylon lining that hung perfectly. And her Tech Vent Blazers looked like they could work in a club, boardroom, cocktail or gym – defining what makes Johanna Parv such a great designer.

Johanna Parv Autumn/Winter 2025 – Courtesy

We will say it again – some bright clued-in CEO of a major active sport giant should make Johanna Parv their creative director. She has that much talent.
 

Ashish: Fashion, not fascism

Glitz and blitz from Delhi-born designer Ashish with a bold homage to partying, in a collection unveiled somewhat confusingly at 9.15 AM Monday morning.
 

Ashish – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Staged inside the showroom basement of 180 The Strand with a great live DJ name Bestley waxing the stacks, this was really a Friday night show held at breakfast time. Blown-up balloons greeted guests reading “Everyone Welcome” or “Walk of Shame”, as the quirky cast danced around the catwalk.
 
Opening with spiky blood-orange columns, degradé silver sequin cocktails, and a gal in fishnet tights and white T-shirt that read – “Not in the Mood”. Well, Ashish and his gals clearly are, as they smoldered in transparent dresses finished with power pop stars, or in glitzy Chanel-style suits, the jackets worn open to reveal mini black bras. 
 
His guys were fairly raunchy too: wearing bovver boots, pink sequin knickers and crew neck sweaters reading “Pig”; or knickers and black sequin tops that shouted: “Wow, What a Shit Show”.

Ashish – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

One mock monk in skirt, Alpine sweater and cord belt holding a knit penis, held a cardboard reading, “The End is Near”.
 
The collection marked the latest outcry in fashion against Trump’s executive orders and Meloni laws targeting LGBT rights, ending with another sequined top that read, “Fashion Not Fascism”.
 

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Triple mall owner Redical announced new senior hire and promotions

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February 24, 2025

UK commercial real estate owner/operator Redical has announced a key appointment and promotion to its senior leadership team “reflecting the company’s continued success and ambition for future growth”.

Stephen Daniels

Stephen Daniels, formerly vice-president of Asset Management at Jamestown Europe and head of Leasing at rival Hammerson, has joined Redical as head of Asset Management and Regeneration.

Daniels will spearhead the asset team across the evolving portfolio, “driving business plan execution and investment performance with a core focus on The Liberty Romford’s regeneration”, Redical said.

Daniels said of his new employer: “While a relatively young company, Redical has unquestionably demonstrated to the industry it is a serious player and one which sits proudly among the leading corporations out there. However, it is Redical’s ambition, entrepreneurial spirit, unqiue approach and commitment to invest in technology which sets it apart from the rest and really excites me.”

Meanwhile Rachel Bradburn, previously leasing director at Victoria Leeds, has been promoted to head of leasing, acting across the growing portfolio. Working closely with Daniels and heading Redical’s leasing team, Bradburn will be responsible for leading portfolio-wide leasing strategies, while maintaining a core focus on Victoria Leeds.

Rachel Bradburn

In addition, The Liberty Romford’s Dan Tucker has moved from Asset manager to Leasing manager, “helping to unlock the full potential of the destination and drive leasing performance” under Bradburn’s leadership. Annabel Anderson also joins the Redical team as Leasing administrator, “managing transaction pipelines and maximising deal efficiencies as the business grows”. 
 
Comprised of three core assets: Victoria Leeds, The Liberty Romford, and Clayton Square Liverpool in a portfolio totalling almost 1.2 million sq ft, “Redical’s vision of fulfilling unrealised potential for its assets has built strong market momentum since its conception in 2020, as it demonstrates it’s transformative approach, industry differentiation and appetite for growth”, the business said.

Mikko Syrjanen, co-founder of Redical, added: “Redical’s growth is shaped by our people, and we remain committed to strengthening our team with the right talent and leadership. These new additions, together with a series of well-deserved promotions help in positioning Redical to unlock new opportunities and build on our existing momentum as we enter an exciting next stage of growth.”

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Hobbycraft owner Modella buys TOFS

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February 24, 2025

Value retailer The Original Factory Shop (TOFS) has been acquired by specialist retail and consumer investment boutique Modella Capital.

TOFS

It will join 119-store retailer Hobbycraft in the private equity firm’s stable of brands after Modella made a “last minute bid” for the discount chain last week, Retail Gazette reported.

It secured the winning bid after talks between TFOS’ parent company Duke Street and In The Style owner Baaj Capital ended in stalemate.

Variety retailer TFOS operates 180 UK stores, employing 1,800, stocking a wide range of products, from a host of major brands including Calvin Klein, Adidas and L’Oréal and as well as furnishings, DIY and gifting.

In recent years its financial position has become more precarious, particularly for the year to 26 March 2023 (its most recent earnings filing), when it swung to a pre-tax loss of £1.7 million, while sales fell 4% to £118 million.

Fellow private equity firm Duke Street, which has operated TFOS since 2007, had been mulling a sale of the business more recently, eventually appointing advisors at Teneo to oversee an official sales process in December. It previously worked with Deloitte in 2023 to explore a sale.

Modella Capital has yet to comment.

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Marla Aaron opens first UK physical space in Liberty department store

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February 24, 2025

New York-based fine jeweller Marla Aaron has opening her first physical UK retail destination with a permanent shop-in-shop at high-end London department store Liberty.

The dedicated space within Liberty’s ground floor jewellery hall “brings the spirit of the NYC maximalist Diamond District showroom”, featuring an expanded selection of jewellery, exclusive pieces and objects, “all designed to welcome visitors to play”. 

The brand’s arrival will include a charity angle, supported by Liberty. Aaron’s ‘Lock Your Mom’ project, which has run for over a decade in the States, offering single mums the chance to be nominated to receive a special heart lock over Mother’s Day “to recognise them for their amazing work”.

This will be the first time Aaron has run the initiative outside of the US, and Liberty will hold an in-store event hosted by the designer on Mother’s Day (30 March) giving out 100 locks on the day. 
 
Marla Aaron, which “takes a functional maximalism approach to fine jewellery”, launched in 2012 with the recasting of the carabiner Lock into precious metals “quickly expanded into a universe of mechanism-inspired ‘hard-working’ fine jewellery” made by hand in small artisanal workshops in New York City.

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