Fashion footwear destination Schuh is upping its sustainability stance by partnering with conscious creative agency and waste design studio Are You Mad to transform its post-consumer waste materials.
Donated footwear, returns bags and pallet wrap are being transformed “into usable and creative objects for Schuh’s retail spaces”. These includecreating unique donation bins for the retailers’ Sell Your Soles footwear takeback initiative, and one-of-a-kind shoe risers for product displays.
At the heart of the project “is a collective of makers, creatives and designers” curated by Schuh and Are You Mad, “each bringing a unique approach to transforming Schuh’s waste into functional and beautiful objects, each of which showcasing ingenuity, skill and passion”. Included are some of the UK’s “most exciting names” in sustainable design, Helen Kirkum, Charlie Boyden and Weez & Merl, who have repurposed over 600 pre-loved shoes, pallet wrap and returns bags “into beautiful, functional pieces” for selected stores.
Greg Traill, head of Brand Partnerships at Schuh, added: “The footwear industry faces significant challenges when it comes to waste, but we’re committed to being transparent and proactive on our journey to becoming a more conscious retailer.
“We’re on a mission to inspire our customers to make more responsible choices, and this partnership with Are You Mad is a valuable opportunity for us to raise awareness of the importance of re-using. Our goal is to give as much footwear as possible a second life.”
James Suckling, co-founder of Are You Mad, added: “When Schuh approached us to help bring their Sell Your Soles initiative to life, what stood out was their honesty about the challenges of footwear recycling. It’s a complex process, but together, we’re creating a solution that gets people excited about recycling their old shoes, and rethinking the journey of their clothing, footwear, and waste. This is just the beginning of our partnership, and we’re excited to continue working with Schuh in 2025 and beyond.”
The Schuh x Are You Mad donations bins and risers have been introduced to stores in the UK and Ireland including London, Bristol, Manchester, Metro, Belfast, Newcastle, Liverpool, and Glasgow.
New York-based fine jeweller Marla Aaron has opening her first physical UK retail destination with a permanent shop-in-shop at high-end London department store Liberty.
The dedicated space within Liberty’s ground floor jewellery hall “brings the spirit of the NYC maximalist Diamond District showroom”, featuring an expanded selection of jewellery, exclusive pieces and objects, “all designed to welcome visitors to play”.
The brand’s arrival will include a charity angle, supported by Liberty. Aaron’s ‘Lock Your Mom’ project, which has run for over a decade in the States, offering single mums the chance to be nominated to receive a special heart lock over Mother’s Day “to recognise them for their amazing work”.
This will be the first time Aaron has run the initiative outside of the US, and Liberty will hold an in-store event hosted by the designer on Mother’s Day (30 March) giving out 100 locks on the day.
Marla Aaron, which “takes a functional maximalism approach to fine jewellery”, launched in 2012 with the recasting of the carabiner Lock into precious metals “quickly expanded into a universe of mechanism-inspired ‘hard-working’ fine jewellery” made by hand in small artisanal workshops in New York City.
River Island has appointed a returning Suzy Slavid as trading managing director, following Ben Lewis’s recent appointment of CEO for the privately-held UK fashion retailer.
Slavid was most recently CEO of Wyse London for two years, joining the premium womenswear brand in January 2023 but originally spent over 13 years at River Island (1999-2012) latterly as merchandise manager for kidswear and womenswear. She then joined women’s, men’s and kidswear group Boden in 2012 as director of merchandising and marketing before becoming its chief trading officer in 2019.
Her return, which was reported by Drapers, follows this month’s announcement that Ben Lewis, related to founder and business owner Bernard Lewis, will also return to the position of CEO. He was previously chief executive for almost a decade until 2019.
At the same time, executive chair Richard Bradbury announced he was stepping down from his role due to personal circumstances, the business said in a statement.
Meanwhile, Clive Lewis, son of Bernard Lewis, will also take on his previous role as non-executive chair, with immediate effect.
After swinging to a loss in 2023, River Island reportedly last month drafted in consultants from AlixPartners to focus on profit improvement with the latest managerial rejig expected to focus on the brand’s sustained revival.
All told, this was the weakest London Fashion Week in several years, amid depressed markets, global disruptions, Brexit bruises, a fashion funeral and a general sense of exhaustion. Two collections on Monday, however, stood out – Johanna Parv and Ashish
Johanna Parv: London’s most coherent collection
One London-based designer always worth checking out is Johanna Parv, an Estonian who makes activewear actually look very cool. She staged no show, but her collection still felt like the most relevant and clued-in in London.
Johanna Parv Autumn/Winter 2025 collection – Courtesy
Parv’s key ideas often come from cycling, which helps gives a multi-functional twist to everything she does. For next winter, she showed great cambered pants in a crinkly nylon, excellent co-ed fashion that was hyper-functional and stylish.
While her precise new techy fencing-meets-Mandarin cotton shirts with peak collars, side pocket and reflective sign at back were excellent.
She also cut great cantilevered Velocity Trousers in sturdy Italian wool gabardine with nylon lining that hung perfectly. And her Tech Vent Blazers looked like they could work in a club, boardroom, cocktail or gym – defining what makes Johanna Parv such a great designer.
Johanna Parv Autumn/Winter 2025 – Courtesy
We will say it again – some bright clued-in CEO of a major active sport giant should make Johanna Parv their creative director. She has that much talent.
Ashish: Fashion, not fascism
Glitz and blitz from Delhi-born designer Ashish with a bold homage to partying, in a collection unveiled somewhat confusingly at 9.15 AM Monday morning.
Staged inside the showroom basement of 180 The Strand with a great live DJ name Bestley waxing the stacks, this was really a Friday night show held at breakfast time. Blown-up balloons greeted guests reading “Everyone Welcome” or “Walk of Shame”, as the quirky cast danced around the catwalk.
Opening with spiky blood-orange columns, degradé silver sequin cocktails, and a gal in fishnet tights and white T-shirt that read – “Not in the Mood”. Well, Ashish and his gals clearly are, as they smoldered in transparent dresses finished with power pop stars, or in glitzy Chanel-style suits, the jackets worn open to reveal mini black bras.
His guys were fairly raunchy too: wearing bovver boots, pink sequin knickers and crew neck sweaters reading “Pig”; or knickers and black sequin tops that shouted: “Wow, What a Shit Show”.
One mock monk in skirt, Alpine sweater and cord belt holding a knit penis, held a cardboard reading, “The End is Near”.
The collection marked the latest outcry in fashion against Trump’s executive orders and Meloni laws targeting LGBT rights, ending with another sequined top that read, “Fashion Not Fascism”.