Connect with us

Fashion

Roger Vivier names K-pop star Yeji as its newest brand ambassador

Published

8 hours ago

on


Published



February 24, 2025

​K-Pop’s global appeal continues to defy the ups and downs of the music business and its ongoing popularity means its stars remain in high demand for marketing campaigns, especially for fashion firms.

Yeji for Roger Vivier

Now Roger Vivier has announced Yeji as brand ambassador. The French luxury footwear and accessories company said that “as a leading figure in the K-pop world, Yeji embodies a bold and contemporary vision of style, perfectly aligning with the Maison’s heritage of elegance, creativity, and innovation”.

And it added that she’s “an icon for a new generation of fashion-forward individuals. Her influence extends far beyond music, shaping the cultural landscape and connecting with a dynamic global audience. With this partnership, Roger Vivier strengthens its ever-growing relationship with the world of K-pop, embracing its undeniable impact on contemporary fashion and luxury”.

The company stressed its “commitment to embracing a diverse and global vision of luxury” and said it looks forward to “showcasing this creative synergy through upcoming projects and exclusive collaborations”.

The label has drawn its ambassadors and campaign stars from a wide pool of celebrities around the world. Last summer, for instance, it announced Xin Zhilei as its latest brand ambassador, saying the award-winning Chinese actress will work with the company to “celebrate some of the brand’s most iconic creations”.

And just a few months earlier it unveiled American Academy Award winner Laura Dern — its “ambassador and friend of the House” — in its latest campaign, the first installation of the Vivier Express ‘Travelling Icons’ video series.

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Related Topics:
Continue Reading

Fashion

Lewis Hamilton is new Lululemon ambassador

Published

10 minutes ago

on

February 24, 2025

By


Published



February 24, 2025

Lewis Hamilton may be one of the world’s top sportsmen but he’s not one we’d normally associate with a previously-yoga-focused brand. However, that could soon change as Lululemon on Monday named him its newest ambassador.

The company said the brand “will power the seven-time Formula 1 World Champion’s training, recovery and lifestyle needs with its best-in-class product, while collaborating on future design innovation and global advocacy work”. 

Nikki Neuburger, Lululemon chief brand & product activation officer, said: “Lewis is a game-changer in every sense of the word. His relentless commitment to performance, well being and impact align completely with what we stand for.”

And Hamilton said he’s “excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves”.

Lululemon also said he’ll collaborate with its Research & Innovation, Design, and Development teams on future products and work with its Centre for Social Impact in collaboration with his global foundation, Mission 44, “to empower the next generation and build a fairer, more inclusive future”.

Importantly too, he’ll be featured in Lululemon’s ‘No Holding Back’ campaign, “highlighting the dedication behind elite training and showcasing the brand’s latest men’s apparel, including the Metal Vent Tech franchise”.

He joins an already extensive roster of ambassadors, including PGA golfers Min Woo Lee and Max Homa; ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez; NFL Wide Receiver DK Metcalf; NBA player Jordan Clarkson; and NHL player Connor Bedard.

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Fashion

A.P.C. opens store in Saudi Arabia in collaboration with Beside

Published

41 minutes ago

on

February 24, 2025

By


Translated by

Nicola Mira

Published



February 24, 2025

French label A.P.C. has opened its first store in the Middle East inside the high-end Solitaire shopping mall in Riyadh, which was recently inaugurated in the capital of Saudi Arabia. The A.P.C. store is located on the first of the mall’s three floors, near stores by Corneliani, Liu Jo, Hanro and Eleventy.

A.P.C.’s brand-new store in Riyadh – Beside

Solitaire is also home to other directional international labels such as Calvin Klein, Abercrombie & Fitch, Diesel, Lululemon and Levi’s, as well as luxury names such as Gucci, Valentino and Chanel.

The A.P.C. store extends over more than 100 square metres, and showcases the French label’s womenswear, menswear and accessories collections, in a refined environment designed by architecture studio Laurent Deroo Architecte. The opening is the first step in A.P.C.’s collaboration in the Middle East with local retail group Beside.

Beside was founded in 1991 and is active in nine countries, operating some 160 stores for various Western brands. Last December, Beside opened a Longchamp store at the Dubai Mall, and is also the local partner for labels such as Diesel, Fred Perry, Pinko and Scotch & Soda. The group is led by Hisham Bedier and is part of Saudi conglomerate Taj Holding, founded in 2008 by Omar Abdulaziz Henaidy, currently its president.

The agreement with A.P.C. is set to lead to store openings in the Gulf Cooperation Council region (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE) as well as in Egypt. Another opening is planned in Abu Dhabi in 2025, and a third A.P.C. store is expected to be confirmed in 2026.

A.P.C., led since last autumn by CEO Pierre-Arnaud Grenade, operates nearly 80 stores worldwide, and in 2023 it recorded revenue exceeding €100 million.
 

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Fashion

Source Fashion sees surging visitor numbers

Published

5 hours ago

on

February 24, 2025

By


Published



February 24, 2025

Source Fashion wrapped up last week with the “leading responsible sourcing show” citing a 32% increase in visitor numbers, although it didn’t give actual numbers. 

In its third year, the event is a platform for retailers, brands, and wholesalers seeking ethical and responsible manufacturing partners from around the world.

And it managed to attract sourcing, designing, sustainability and buying teams from some big names. They included John Lewis, Harrods, Next, ASOS, Joseph, New Look, Reiss, Gant, Stella McCartney, French Connection, Sophia Webster, Lulu Guinness, River Island, Barbour, Claires, Lucy & Yak, ME + EM, Birkenstock, Boohoo, QVC and plenty more.

But it was about more than fashion with visitors also coming from sports teams, major brands, and businesses such as the NBA, West Ham Football Club and Pepsi — all of them tracking down sustainable clothing.

Laura Taylor, ESG manager at Boohoo, summed it up saying: “Source is a great event to meet suppliers from new regions, watch engaging talks from a variety of fashion experts and network with passionate individuals who are providing innovative products to our industry.”

The event featured 200 exhibitors from over 20 key sourcing regions, including Turkey, Taiwan, Ethiopia, Egypt, China, India, the UK, France, Hong Kong, and Portugal. 

And there was plenty of upbeat talk with exhibitors from both the UK and abroad writing orders.

Parneet Kaur of India’s Achiever Apparel from India said the show was strong for the firm and it picked up some new customers there. 

And Ayu Siti Maryam from the Embassy of the Republic of Indonesia said that “the event has been great for us, Source Fashion as an event aligns with our objectives to support our manufacturing industry. We have bought with us the right companies and they’re happy because they’ve had great business opportunities and valuable contacts to follow up on.”

The next edition will take place from 8-10 July.

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading

Trending

Copyright © Miami Select.