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CamperLab opens temporary store in London

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Roberta HERRERA

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February 23, 2025

Bringing its avant-garde aesthetic to the UK, CamperLab—the boundary-pushing arm of Mallorcan footwear label Camper—has opened a temporary retail space in London. Running until March 20, the pop-up is the result of a partnership with Htown, a local retailer known for curating contemporary fashion.

Inside CamperLab’s new London pop-up store – CamperLab

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Located at 147 Commercial Street, the ephemeral boutique is designed to showcase CamperLab’s signature experimental aesthetic. Featuring floor-to-ceiling orange vinyl, the space creates a bold, immersive environment that embodies the brand’s avant-garde spirit.

The London pop-up spotlights CamperLab’s Spring/Summer 2025 collection, defined by bold silhouettes and a commitment to sustainability. The ready-to-wear capsule features unisex suede jackets and trousers, cotton shirts, and denim pieces, complemented by a curated selection of accessories, including boots, sandals, and two exclusive sunglass styles.

Founded in 1975 by the Fluxà family, Camper operates a global retail network of approximately 350 standalone stores and 2,500 multi-brand points of sale across 50 countries. In 2023, the Balearic footwear company posted a record turnover of €225 million, reflecting a 2% increase compared to the previous fiscal year.

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Roksanda, Toga, Chet Lo, Simone Rocha and Paolo Carzana

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February 24, 2025

Despite a half-decade of Brexit, ignited in many ways by a perverse fear of immigration, London Fashion Week witnessed a striking day of action by designers, few of whom were born in Britain.
 

Roksanda: Malleable mode

No designer in London provokes such a hushed sense of awe as Roksanda, whose latest collection had an almost mesmerizing effect on its audience.
 

Roksanda – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Staged on the top floor of Space House, a rotund building in Covent Garden, the cast marched around in a circle before fantastic views of London’s latest generation of skyscrapers. Their forms evoked in the bravura silhouettes dreamed up by Serbian-born Roksanda Ilinčić.
 
From the Shard to the Cheesegrater to the Shaver, their eclectic shapes and profiles almost magically appeared in the three-sizes-too-big blazers or wool sheathes sprouting fabric like balconies from the hip. 

But above all, it was Roksanda’s ability to make hyper-exaggerated proportions work that marked this out as a very special collection. Like an absurdly elegant oversized tuxedo coat worn with grand sequined skirt or two beautiful lavender pink layered chiffon and silk dresses. 
 
Her prints were also remarkable: scanned images of left over plastic mixed with bold painted strokes, riffing on the show’s inspiration, British artist Phyllida Barlow, known for her sculptural drawings and crudely painted industrial constructions.

 

Roksanda – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

A tape of Barlow’s from her final interview before her passing ended the show in a poignant finale. Adding to the perfect choice of music: Just (After Song of Songs) by Melissa Hughes, Jamie Jordan and others, like modernist Gregorian chant, or post-modern cathedral music. 
 
“And I suppose for me, sculpture, whatever sculpture is, it isn’t just the object I think, it’s a sentient physicality of something that replaces us with our own physicality,” says Barlow, rather tellingly sounding like a clever comment on this collection. 
 
Leading to a great finale, Roksanda triumphing with a half-dozen diaphanous gowns, done with giant petals composed of neoprene cut with a flourish Frank Gehry would have envied.

Chet Lo: The East fights back

A kicky and edgy take on fashion from Chet Lo, whose goal of reinterpreting Asia tropes into subversive chic led to a kick-ass show.
 

Chet Lo – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Body-con boldness throughout, led by some great clingy knitwear as Lo riffed on Chinoiserie in padded sweaters, slit-up-the-knee skirts, some great sexy graphic knitwear, figure-hugging jackets and mini skirts.
 
Though the heart of the matter was Lo’s fetish merino wool spike looks, seen in long evening sheathes, skinny sweaters or sleeves of blazers.
In a co-ed show, the guys wore trim knits, their shoulders topped with spikes, fluid pants and super new sneakers wrapped in spikes, courtesy of the latest linkup in LFW of Converse.

Chet Lo – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

You know a designer is doing something right when the models dig the clothes. As the girls certainly did today at Chet Lo, an Asian American from New York. One could imagine them happily exiting the show space at 180 The Strand in these happening outfits and off to enjoy a party in ever-swinging London.

Simone Rocha: The tortoise and the hare

Simone Rocha injected a large dose of tough chic into her aesthetic, adding another weapon to her formidable design aesthetic. Though the strongest memory of this collection will be the Noah’s Ark of animals that entangled the cast. From satin bags cut in the shape of hares and plastic tortoises, to faux-fur Rhesus monkey backpacks and bunny ear nylon bags, animals embraced most looks.

Simone Rocha – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Staged inside Goldsmith’s Hall in the city of London, Rocha’s latest historic location for one of her shows, it was an excellent collection, where Dublin-born Simone broke new ground with racy negligee looks and semi-sheer cocktails, albeit worn with bobby socks.  
 
Always happy to blend in some punk rock grit, Rocha also showed superb biker jackets cut like tunics and finished with puff sleeves.
 
The cast also totally loving the clothes as they paraded around Goldsmith’s Hall, where the Duke of Wellington and Robert Peel dined in 1835 at its opening dinner.

Simone Rocha – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Toga: Ingenious eccentricity

Unlikely pairings and unexpected proportions and combinations were at the heart of the latest collection from Toga by founder Yasuko Furuta, presented inside a back room of the Royal Academy.
 

Toga – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

The result was a hit-and-miss collection, though one of considerable cool by this Japanese designer.
 
What worked were the wrap around blazers or ribbed military sweaters accessorized with giant men’s cotton collars; the reverse mannish blazers with huge cut-out Renaissance collars; or some fab’ multi-reverse pleat pants.
 
What didn’t work were: were the faux fur cut like furrows, or short capes worn over inflated bubble skirts in check – a dressmaker’s caper if ever there was one.
 

Toga – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

That said, her footwear was the coolest in London, from crystal sequined studded, silver heeled boots for boys, to silver buckle ballet slippers from which sprouted fangs of horsehair.
 
Erratic, but well worth the visit.
 

Paolo Carzana: A star is born

Last but very not least, a charming fashion moment by London’s most decisive new talent, Paolo Carzana.

Paolo Carzan autumn/winter 2025 collection at London Fashion Week

Presented in a tiny wee pub called The Holy Tavern with just 40 patrons inside; a dozen on bar stools in light rain on the pavement; and a score more fans inside a narrow Victorian passage named St John’s Path. From which emerged a delightful gang of beguilingly disheveled dandies and molls, all attired in bizarrely dyed fabrics, crumpled and creased and sewn into Restoration pirate chic.
 
Beautifully bedraggled, the cast wore a collection that was tied, twisted, coiled and ruched – like extras from “The Raft of the Medusa”. Finished with rough seams and unspooling threads, the clothes looked like they had a life of their own. The models heads finished with mashed up sans culottes caps, or lopsided mini turbans. A co-ed show that ended with a poetically oft-kilter Charlotte Corday following her gang into the pub.
 
“I wanted to show where we are today – in purgatory. We live in dark times… Because humanity is destroying our planet. And also the way that LGBT rights are being taken away from us, so we cannot be ourselves,” explained a palpitating Carzana.

Who took his bow almost overwhelmed with emotion. A sustained ovation of cheering heralding Carzana, led by Sir Paul Smith, his mentor in a cool new fashion incubator put together in the East End of London.
 
Think – a star is born.
 
 

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Jacquemus to open new boutique in Los Angeles

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February 24, 2025

Jacquemus will open its first boutique in Los Angeles in a few weeks, around mid-March. The fifth of its kind after Paris, New York, London and Dubai which is managed in partnership with the Chalhoub Group. Another seasonal boutique has also opened in the Alps, in Courchevel. 

The new Jacquemus store will open at 8800 Melrose Avenue in West Hollywood – Alexis Chenu

Founder and designer Simon Porte Jacquemus chose the West Hollywood neighborhood for this new boutique, located at the crossroads of Melrose Avenue and Robertson Boulevard, close to the famous multi-brand Maxfield, and the Acne Studio and James Perse stores. 
 
Long occupied by the John Varvatos brand, and taken over a year ago by the Louis Vuitton pop-up, which created a flamboyant set-up around the famous Pont Neuf bridge, the store occupies a surface area of 11500 square feet. 

Launched as part of an international expansion plan for 2025 and 2026, the opening of this new boutique marks the acceleration of the brand’s development in the United States, a key market alongside Asia and Europe.
 
In addition to men’s and women’s ready-to-wear collections, leather goods and accessories, the Jacquemus brand will also present its beauty and fragrance line here in the future. In early February, the brand opened up its capital to L’Oréal. According to a source close to the matter, L’Oréal’s stake in Jacquemus is estimated at around 10%, or around 100 million euros. 
 
For the time being, the Jacquemus brand remains distributed in other flagship stores in Los Angeles, including the multi-brand H.Lorenzo and Mohawk General Store in Silver Lake.
 

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AI opens ‘endless’ doors for fashion models, closes others

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AFP

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February 23, 2025

London-based model Alexsandrah Gondora understands the power of being in “two places at the same time” thanks to an AI replica of herself: “She’s doing the hard work so I don’t have to!”

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Fashion designers and retailers can book her digital double for photo shoots without her having to travel or physically be there, Gondora told AFP.

It is a solution that “saves time”, said the model, who is also walking down in-person runways at London Fashion Week, which runs until Monday evening.

While the technology opens up opportunities for some, critics fear AI will render many professionals, including models, make-up artists and photographers obsolete — and could risk promoting an artificial standard of beauty.

In one video, sculpted male models flex their muscles next to glamorous women, with a backdrop of marble pools and gilded mirrors.

But none of it is real: this Christmas campaign was entirely generated with the use of AI by studio Copy Lab for the Swedish underwear brand CDLP.

“We are a very small company: I cannot go to a house in Beverly Hills and shoot a campaign,” said CDLP co-founder Christian Larson.

According to Larson, “real” photography has limitations.

“You have a film of this many pictures, the sun will set, and the light will disappear, and the budget will run out,” Larson told AFP.

But with AI, “you dive into this black hole of endless options.”

Preparing an ad campaign involving a photo shoot in the French Alps for ski eyewear would normally take several months to complete and could cost 35,000 euros ($37,000), but can be done virtually for just 500 euros in a few days, claimed Artem Kupriyanenko, citing a campaign done by his technology company Genera.

London and Lisbon-based Genera boasts a catalogue of 500 AI-generated models, all of which it claims to own the copyrights for.

The avatars can be customised by clients: “We can do any body shape, any gender, any ethnicity,” assured Genera’s creative head Keiron Birch, who said the practice was “super inclusive”.

But AI tends to create a characteristic face type, which differs from generator to generator, said Carl-Axel Wahlstrom, co-founder of Stockholm-based Copy Lab, an “AI creative studio”.

MidJourney, for example, has a tendency to generate models with thicker lips.

Generative AI is trained on banks of images of models that are often retouched or which reflect a dominant “white, Western” aesthetic, explained Wahlstrom.

To obtain less generic results, he refines the descriptions or “prompts” he provides to the AI engines.

And for more “authentic” results, he also trains them on “imperfect” databases, where he has, for example, added images of “regular skin, like my skin, my girlfriend’s skin, people that we know’s skin.”

Alexsandrah Gondora was critical of brands which use AI images created from databases found on the internet without paying the model, who she called the “middleman”.

Models also face being duplicated virtually without their knowledge.

The “Fashion Workers Act”, due to come into force this summer in New York, hopes to tackle this grey area by enabling models to control the use of AI to reproduce their likeness. But its practical application could prove complicated.

Gondora, however, is compensated for the work done by her digital alter ego and has the final say on how it is used.

This is also the case when she helps bring Shudu Gram, an AI-generated black supermodel, to life.

This virtual character created in 2017 and billed as the “world’s first digital supermodel” is followed by 237,000 followers on Instagram.

Gondora and several other real-life black models lend their features to various shoots and projects for Shudu.

Last year, Shudu was a model for a 1960s-inspired collaboration by fashion label MAX&Co and London-based designer Richard Quinn.

When used ethically, AI does not deprive models from diverse backgrounds of opportunities, assured Gondora, who claimed that this technology has “opened certain doors” for her.

One of them is that her AI model is “timeless”.

“There is no expiration for my AI… it’s timeless. Somewhere out there in the world, my AI will always be young to me, even when I’m old.”

Copyright © 2025 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.



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