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Bestseller group launches French-style label Rouge Edit

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Nicola Mira

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February 14, 2025

Danish fashion group Bestseller, which owns brands like Vero Moda, Jack & Jones, Vila, and Only, has recently unveiled a new label with a premium positioning called Rouge Edit. Designed in Denmark, the womenswear label’s refined looks combine a rather minimalist Scandinavian vibe with French-style elegance. Rouge Edit is partly inspired by Parisian chic and is mainly targeting France as its expansion market.

A look from Rouge Edit’s Spring 2025 collection – Rouge Edit

“Rouge Edit is an edgier, more upmarket version of our Vila brand, which has been synonymous with everyday womenswear for 30 years,” said Shanel Bican, head of marketing and communication at Bestseller France. “It is targeted at urban consumers in their thirties with an eye for fine directional items,” she added. Rouge Edit is planning to drop four collections per year.

For its first collection, Spring 2025, it has created a wardrobe “that transcends transitory trends,” said Bican, with an emphasis on “simplicity as much as sophistication.” The designs are rather directional, for example a belted waistcoat and trousers set, or a short leather dress with a shirt collar, and some of them feature bold hues like meadow green.

Rouge Edit

Price-wise, high-waisted trousers retail at €80, a leather jacket at €220, and a trench coat at €230. The majority of these items are manufactured by Bestseller’s production partners in Asia, but in future the group is planning to gradually source Rouge Edit’s collections closer to home, in Portugal. “We have a no-stock policy. We only produce the items ordered by retailers after their orders have been placed,” said Bican.

The Rouge Edit e-shop went live in December 2024, while the label’s first products were presented to buyers at Copenhagen Fashion Week last year, and are now available at several multibrand retailers. “We’re a little more selective in terms of our retailers’ profile. Some 20 stores are distributing the label in France for our first season,” said Bican. The target is to reach 50 retailers in France with the next collection, which will also feature on fashion e-tailer Place des Tendances.

Rouge Edit is also marketed in Denmark of course, and in Belgium, the Netherlands and Germany. Italy is the next country on the list.

Rouge Edit

Last year, the Bestseller group created another new brand, in the menswear category. It is called Annarr and it too is targeting the premium segment, proposing a smart-casual men’s wardrobe aimed at urban consumers. Annarr isn’t yet distributed in France.

The Bestseller group’s products are sold via 2,800 monobrand stores and 16,000 multibrand retailers worldwide. The group’s strategy is to further diversify its brand portfolio, from the entry-level segment, where it is already very active, to the premium one. Bestseller was founded 50 years ago, and for its 2023-24 fiscal year, closed on July 31, it reported a 4% revenue shortfall, down to DKK35.6 billion (€4.77 billion). However, EBIT improved by 8% to DKK5.3 billion (€710 million).

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French Parliament ready to ban ‘forever chemicals’ in textiles, cosmetics

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AFP

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Nicola Mira

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February 20, 2025

On Thursday, France’s Parliament is set to definitively approve an environmental bill restricting the manufacture and sale of products containing perfluorinated alkylated substances (PFAS), a “ground-breaking” new piece of legislation for the European Union. PFAS, also known as ‘forever chemicals’, are ubiquitous in everyday life, and their impact on health is a concern for the general public and the authorities.

A demonstration calling for a PFAS ban held on May 26, 2024 in Oullins, France – JEAN-PHILIPPE KSIAZEK / AFP/Archives

The bill, which was approved in a first round at the National Assembly (the French parliament), and then redrafted by the Senate in May, should be approved as passed in the Senate, therefore coming into force.

The bill is top of the list in the so-called ‘ecologist slot’ — the day dedicated to the parliamentary activity regarding social and environmental legislation.

Agnès Pannier-Runacher, France’s Minister for ecological transition, introduced the debate by stating she supports the bill, while calling for a nuanced discussion, urging Parliament to “keep science firmly in mind” and “avoid generalised hostility to PFAS.”

“There are thousands of PFAS. Some are well-known, others less so. Some are dangerous, others are considered low-impact,” she said.

PFAS are virtually indestructible and are present in scores of objects and products. They accumulate over time in the air, soil, water, food and, ultimately, in the human body, especially in the blood and kidney and liver tissues.

Although knowledge of the health risks associated with the various types of PFAS is insufficient or in some cases absent, also according to the health authorities, several forever chemicals are said to cause adverse effects on the human metabolism.

The bill’s key article proposes to prohibit from January 1 2026 the production, import and sale of cosmetics, wax product (for skis) and clothes containing PFAS, with the exception of some industrial textiles or textiles that are “needed for essential use.”

The bill also includes a provision for taxing manufacturers whose activities result in PFAS discharge, following a ‘polluter pays’ principle.

Although the bill’s initial scope has been reduced – notably by excluding kitchen utensils from the proposed ban – rapporteur Nicolas Thierry (MP for Les Ecologistes party) claimed at the session that the bill is “a first response” that will make France “one of the best-equipped countries for protecting its population from the risks linked to forever chemicals.”

MP Cyrille Isaac-Sibille (of the MoDem party), author of a report on the subject a year ago, described the bill as a “foundation stone” in the fight against PFAS, one that will broadcast “a message to Europe saying that France is ready and that swift thinking is needed.”

“Markers” 

Once the bill will have passed, MPs will turn to more divisive legislation, the “markers” that will allow ecologist politicians to “plant in the [political] landscape” the “elements of their future programme” for the next elections, said MP Pouria Amirshahi.

The debate is expected to turn lively in the case of the proposed ‘Zucman tax’, a flat 2% tax on the assets of the “ultra rich,” individuals with assets worth over €100 million.

The bill is the brainchild of economist Gabriel Zucman, who defended it on Sunday in a forum with other politicians, trade union members and citizens on French newspaper Le Monde, calling it a “common-sense measure” while noting that “billionaires pay almost no income tax.”

The governmental coalition opposed the bill in a parliamentary committee last week. “France is neither a tax haven nor an island,” and “we would be … the first country to implement this kind of taxation,” while France is already “the most highly taxed country,” argued Mathieu Lefèvre, speaking for Macron‘s party.

The other five bills proposed by the environmentalists aim to establish on an experimental basis “food security for all,” to “sustainably protect the quality of drinking water,” to “facilitate labour market access for asylum seekers,” to “prevent stock market-prompted redundancies,” and to guarantee daytime working hours for cleaners.

All of the bills were adopted at committee level, which does not automatically mean they will be passed by parliament. It is unlikely that all of them will be examined, as MPs will have to conclude their work at midnight, as provided by these parliamentary ‘slots’.

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Italian fashion brand Replay targeted by hackers

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Adnkronos

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Nicola Mira

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February 20, 2025

Italian group Fashion Box has stated that it has been the victim of a cyber attack resulting in a loss of confidential information contained within its IT systems. Fashion Box is a global leader in the denim segment, creating, promoting and distributing casual wear, accessories and footwear for men, women and children worldwide under the brands Replay, Replay & Sons and We Are Replay. The group is based in Asolo, Italy.

Replay’s Italian headquarters

Based on the findings of the initial checks immediately carried out by Fashion Box, the data reportedly stolen was saved in the company’s IT systems, and could relate not only to corporate information, but also to personal information of internal and external stakeholders.

Fashion Box has formally notified the relevant judicial and police authorities, as well as the supervisory bodies responsible for personal data protection in Italy and abroad. The company has also promptly alerted its employees, and deployed all the technical and organisational measures needed to strengthen its security systems and reduce the likelihood that similar events may occur in the future. Investigations to ensure the security and confidentiality of the personal data involved in the theft are still ongoing.



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Lids names new CFO

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February 20, 2025

Sports retailer Lids announced on Thursday the promotion of Greg Cox to the role chief financial officer.

Greg Cox – Lids

In his new position, Cox will oversee the company’s finance, loss prevention, human resources, and information technology departments. The new CFO will support Lids’ long-term success by emphasizing both front-office and back-office initiatives. The executive’s strategy will include increasing same-store sales, driving customer traffic and engagement, enhancing inventory investment efficiency, and improving customer service.

Internally, Cox will focus on simplifying day-to-day operations through process improvements and advancing technological automation, according to a press release.

“It’s an exciting time at Lids, and I am honored to step into this role,” said Cox. “We have a talented team and a strong business strategy. I look forward to continuing our efforts to improve operations and deliver exceptional results for both our customers and the organization.”

A Lids veteran, Cox joined the U.S. company eight years ago, serving in a variety of finance roles of increasing importance. Prior to Lids, he has held a variety of accounting and finance leadership roles.

“Greg’s deep understanding of Lids’ operations and financial strategy, combined with his leadership experience, makes him uniquely suited to take on this critical role,” said Bob Durda, president of Lids.

“His vision for simplifying and optimizing both customer-facing and internal processes will be key as we continue our focus on enhancing the customer experience and driving business efficiencies.”

Based in Indianapolis, Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2,000 retail locations.

 

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