Levi Strauss & Co. announced on Tuesday a series of strategic leadership changes designed to accelerate its transformation into a best-in-class omnichannel retailer. 

Notably, Karyn Hillman, chief product officer, will now oversee merchandising in addition to design. She will be responsible for the overall vision and roadmap for Levi’s products. Jason Gowans role has also been expanded becoming the newly appointed chief digital and technology officer. He will oversee both digital and enterprise technology functions to streamline processes and unify data. 

Likewise, Harmit Singh, chief financial and growth officer, will now lead the company’s transformation program to enhance structural economics and profitability. Gianluca Flore, chief commercial officer, will expand his oversight to include licensing and planning, ensuring closer alignment between sales and inventory. 

Bernard Bedon will join as chief human resources officer on March 3, bringing nearly 30 years of HR experience, most recently from Nike.

Lastly, Liz O’Neill, chief operations officer, has announced her retirement after nearly 12 years. Her role will be replaced by a new chief supply chain officer, focusing on agility, service levels, and cost optimization.

“Over the past year, we’ve made bold moves to transform Levi Strauss & Co. into a world-class denim lifestyle retailer, and we’re seeing the results,” said Michelle Gass, president and CEO of Levi’s. 

“We believe success is built on clarity of purpose and the ability to adapt, and that’s exactly what we’re doing — aligning our structure with our strategy to drive sustainable, profitable growth. We have built a team that is agile, focused and ready to execute on our strategies while keeping our consumer at the heart of it all. By putting our fans at the center of every decision, we are shaping Levi’s not just as the denim leader but as an iconic lifestyle brand for generations to come.”