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Osprey London adds new digital store, wholesale options, as it preps for international growth

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February 10, 2025

Osprey London, has launched a new digital flagship, which comes as part of a wider brand relaunch in support of its planned international expansion into the US and Asia this year.

Osprey London

The premium leathergoods brand, which remains an independent, founding-family-owned label, has re-platformed from Magento to Centra and created a new “immersive and design-led” webstore.

The 45-year-old brand said its legacy e-commerce site “was ageing and offered limited, static functionality coupled with lengthy development timelines”.  

The transactional nature of the site had come under further scrutiny as the company undertook a brand relaunch designed to bring its premium brand positioning to life online – “laying the foundation for a recalibration towards a full price proposition and to support its planned international expansion”.

Growth outside the UK is a key goal for the business and one of the motivations behind Osprey London’s decision to migrate its web platform was to “successfully achieve the milestone of launching into the US — a goal that is now very much a reality and remains a top priority for 2025”. We’re told that “with the Centra platform in place, the brand can now serve international markets from a single site and centralised system, enabling efficient localisation of language, currency, content, and even model imagery, campaign shots, and videos tailored to specific regions”.

The company will also launch digital wholesale to drive growth in both the US and Asia through Centra’s dedicated B2B showroom, a modernised platform that transforms the wholesale buying process with features like individual pricing, global tax calculations, and streamlined shipping management, “offering a consumer-like shopping experience for wholesale partners”.

As for the details of why it chose this particular partner, head of marketing Lana Rush said Osprey initially considered re-platforming the brand to Shopify. But it went with Centra in the end as “being able to customise our content at every stage – whether it’s the checkout, the home page, create new campaigns, right down to the Product Detail Page (PDP) – everything was so flexible, and we realised [it] was by far the best option for us”.

It was important to avoid settling for a templated model or echoing what other brands have done, she added. “We are an independent, family-run business, and if our founders were going to invest in redesigning the website, it had to be 100% our own space — our brand world. After thoroughly analysing all our customer journeys and the various ways people shop, we realised that Centra would allow us to create something completely tailored to the Osprey London customer,” she explained.

It worked with e-commerce design agency Grebban to define the direction and oversee implementation of the new digital flagship.  The company said that “following an intensive discovery process designed to interrogate and align the business, brand and its future vision, Grebban created a new design concept and brand toolbox to celebrate Osprey London’s timeless and refined, but also playful and eccentric, personality using new typography, imagery style and colour palette”. 

It said the new online shopping experience “intuitively guides customers, improving conversion rates and minimising friction in the purchasing process. Additionally, the product experience bridges the gap between digital and physical through product detail pages (PDPs) that highlight key features and details, while interactive product modules encourage exploration and deliver a tactile, engaging experience”. 

And an original shopping concept, featuring a ‘shuffle mode’—a gamified feature that allows customers to explore and interact with products in an unexpected way – will be launched imminently.

The brand is also developing the ability to accept returns in-store and place orders within physical stores for home delivery. Plans are also under way to introduce a buy-online, collect-in-store service. 

Additionally, the new digital flagship enables nominated day delivery and allows shoppers to choose their preferred fulfilment partner.

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Adidas A-type ultra-limited launch takes brand into true luxury arena

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February 11, 2025

Adidas Originals has launched a new, premium label that celebrates its heritage with the debut of A-Type. The collection reimagines its famous designs in much finer materials with a higher level of craftsmanship.

Adidas Originals A-Type

And it’s not meant to be just an homage to its archive or a slightly elevated offer. The high-end materials and artisanal manufacturing really do elevate it from mere sports or every day pieces into true luxury.

Adidas is talking about an “artisanal” offer put together in “outstanding ateliers” with pricing of around $1,500 for a leather track jacket.

Not that pricing is hugely relevant at present because for now, it’s something not on general release and only ‘friends and family’ can get their hands on the products. But A-Type will likely be available more widely with future releases.

It’s as if the German sports giant has decided that, after years of high-end designer collabs, it can do true luxury on its own based purely on its proprietary design codes. Its designer link-ups will continue, however.

A-Type’s first offer focuses on a monochrome palette for the Superstar sneaker (no surprise there given its icon status), as well as the Firebird tracksuit and Airliner bag.

The A-Type Superstar is handmade in Italy using premium leather, and comes complete with cashmere shoelaces with silver-plated lace tips. The shoes also come in a moulded box with wooden shoe trees and white gloves — yes, Adidas really is taking this project to high-end extremes.

The Firebird (including top, pants and shorts) harks back to the style of the product’s 1980s launch but also features premium leather materials and handcrafted details and there are cashmere-blended T-shirts to add an extra luxe edge.

Adidas Originals A-Type

The bag, meanwhile, looks back to the 1970s original and reinvents it in supple leather with premium hardware for both large and small sizes.

To underscore the luxury element of all this, Adidas has also included sterling silver Trefoil jewellery in the mix with pendants, rings, and earrings.

It’s all supported by a campaign featuring Pusha T, Tyshawn Jones, Selena Forrest, Fiffany Luu, Paloma Elsesser, and DJ Hank Korsa.

It’s significant that the line was launched during such a high-profile event as New York Fashion Week but that, of course, attracted the ire of campaign group PETA. As well as targeting Coach during NYFW, the group protested about Adidas using “tormented ostriches and other animals”. Its president Ingrid Newkirk said: “PETA is calling on Adidas to step away from leather and stick to the wonderful cruelty-free vegan materials it already offers.”

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Super Bowl Sunday—game day fashions and more

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February 11, 2025

Snow and sludge were not enough to stop the fashion from steaming ahead on Sunday as shows continued on day four. While most eyes eagerly awaited Super Bowl LIX in New Orleans, the garment trade (and those who latch on to it) were preparing their own seasonal victories. Two designers, Jonathan Cohen and Sally LaPointe, referenced sports, while Ulla Johnson entered her golden era.

Ulla Johnson

Ulla Johnson has mastered the impressive runway set. For her Fall/Winter 2025 show, she laid the floor with gold-plated brass tiles on the 14th floor of 555 Greenwich Street, overlooking the Hudson River. She marked the runway with a singular flower-shimmering metal statue, “Le Géant,” by French artist Julie Hamisky, who also designed the jewelry. It made for a dramatic yet poignant moment, perhaps as a solemn tribute to the designer’s mother, who passed away recently.

Show notes referenced a bygone Byzantine era: glistening silken threads, gold leaf, hand painting, hand-felted, and hand embroidery—elements of craft Johnson’s creations are known for—all made modern for today’s wardrobe. The theme suggested evolution, and the collection followed suit.

Most remarkably, it restrained the Bohemian Bourgeoisie, aka Bo-Bo aesthetic; yes, it was still there, but with curtailed pattern use, fewer hippie tropes, and the addition of more tailored styles, the collection read more cerebral than in the past. The music was “Paint It Black” by the Rolling Stones, but covered in Italian, as was for “Knights in White Satin.” The songs were familiar yet different, much like the collection.

All-gold brocade fabrics, woven metallic tweeds, and an embroidery gold-on-black-chiffon look opened the show, marking the shift. Pantsuits in neutral black or tan with a chromatic topper signaled a need from the collection that the Ulla Johnson woman might desire.

Ulla Johnson’s golden elegance on the Fall/Winter 2025 runway – Courtesy of Ulla Johnson

Standouts included great statement outerwear, whether marled felted coat, faux fur, an emerging trend, ombre toppers in yellow, brown, and red car coats or purple, black, and green, and a tan leather trench that topped a brown sequin sweater and olive leather pant.

Capelets adorning denim and twill jacket styles were a distinct take as well. Leather options read sensual more than tough as a short brown miniskirt with a tucked-in thick cable knit sweater (another emerging trend that may be hard to pull off for many) and a black leather A-line skirt paired with a turtleneck worn with a crystal jewelry bra worn over it under brown overcoat. Chunky, crystal-fringed embellishments added a frivolity and insouciance to several styles while the main patterns, shown as intarsia knits, echoed the Baroque reference.

Just before the show started, a production team mopped the shiny flooring—a futile effort with varying degrees of shine; it was impossible to keep them all glistening.  It seems like a good analogy for fashion, but keeping things fresh isn’t always easy. In this show, Johnson succeeded.

Jonathan Cohen

Fun fact: in June 1963, when Muhammad Ali, then known as Cassius Clay, was knocked down by his opponent Henry Cooper at Wembley Stadium, the GOAT boxer said it was because he was distracted by Elizabeth Taylor sitting ringside.

This rare boxing moment was met with defeat and glamour and was the starting point for Jonathan Cohen’s Fall Winter 2025 collection. The designer combined the sport’s motifs with Taylor’s early 60s glamour into a cheeky and sophisticated result that leaned more into an era than earlier efforts.

Speaking to FashionNetwork.com, Cohen explained how the two worlds came together. “The idea of that event was incredible, Liz Taylor in a stunning dress and the expressions on her face. The thoughts were amazing and not always PG,” Cohen explained.

The concept of Taylor’s lavender eyes fixated on the designer to the point he created a jacquard and embroidery print featuring her eyes abstracted that hit on a ‘proper fall coat’ and a column gown with an Empire waist marked by a yellow bow reminiscent of the Camelot era. “I was very invested in this collection; I always am. But once I am done, I move on, and with this collection, I am still living in this world.” (Who isn’t yearning for the Kennedy era right about now?)

Cohen leaned into jackets more than ever, showing snatched-waist peplums and cropped styles often mixed and matched with the other key pattern—an embroidered white-and-yellow floral motif on navy satin. Sheer black skirts with paillette-embroidered flowers were hard to resist.

Jonathan Cohen’s Fall/Winter 2025 collection plays with bold florals and structured tailoring – Courtesy of Jonathan Cohen

The ‘push and pull’ of boxing and fashion was most evidenced in a charming boxer short and cropped work shirt look, jacquard pants with two grosgrain stripes running down the side, and the boxing shoe/boots collaboration with Marina Larroudé of Larroudé for a playful modern touch to the collection. A serendipitous meeting with eyewear legend Selima Salaun of Selima Optique has yielded Cohen’s first eyewear style, the Siouxsie, after the legendary 80s singer.

Cohen encapsulated the collection with a display campaign featuring key New York (mainly) women instrumental in the brand’s success. Cohen clinched the deal regarding a proposition for something not yet in one’s closet this fall.

Sally LaPointe

Sports were also a theme for designer Sally LaPointe, who chose the NBPA headquarters and training facility to showcase her own feat: 15 years as an independently owned and female-founded fashion brand. LaPointe used the regulation-size court as her runway, oddly enough smack dab in the middle of a midtown 6th Ave office building. By default, it became a metaphor for her career journey.

Entitling the collection “Endurance,” a note on the seats defined it as ‘the power to withstand pain or hardships, the ability or strength to continue despite the adverse conditions.’  Whatever the trials the designer went through to get to this point, the collection demonstrated her conviction to execute her vision, making it powerful and seemingly effortless.

LaPointe loves to celebrate musical and dance troupes; this time, her show was opened with a choreographed dance (think drill team on an executive level) by @supa-blackgirl led by Traci Young-Byron. The models were dressed in hot pink boy shorts and hoodies, with the tops flounced with the brand’s signature feather motif.

The models had the fortitude to follow the outstanding performance in their fierce outfits. Out came a slick patent leather jacket, a snakeskin trench, leopard prints as a long coat and brief paired with sheer pieces, and billowing chiffon cape styles topped with fur or marabou. A yellow charmeuse asymmetrical style paired with a black sequin legging only visible on one leg looked like a slam dunk at retail. Making her debut on the Lapointe runway was WNBA Chicago Sky player Kyrse Gondrezick, who possesses the ‘unapologetic confidence’ for the LaPointe look.

Sally LaPointe’s bold leopard print statement for FW25 – Photo credit: Jonas Gustavsson

A big message was that chaps in various fabrications—black leather, leopard fur, and pink feathers—leaned into the Western trend but made it audaciously sexy. The designers also chose some old fur styles in conjunction with Saga Furs. Lapointe showed plenty of shimmery orange looks in a nod to the game ball and an Instagram and sports-fan-worthy crystal minaudières, perfect for those high-profile wives, basketball and otherwise.

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Amazon faces union vote at North Carolina warehouse

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February 10, 2025

Amazon is facing its second workers’ union vote in as many months as laborers at a warehouse in suburban Raleigh, North Carolina, decide this week whether they wish to collectively bargain with the retail giant.

Reuters

Workers at the five-year-old warehouse in the city of Garner will vote through Friday to join or reject the upstart Carolina Amazonians United for Solidarity and Empowerment, or CAUSE, which seeks to push Amazon for higher wages, longer breaks and more scheduling flexibility, among other things. They will need a simple majority among voters to join the union.

In January, workers at a Whole Foods store in Philadelphia voted to unionize, the first successful organizing effort at the national grocery chain that Amazon acquired in 2017 for nearly $14 billion.

A successful union vote could open the door to further organizing at one of Amazon’s roughly 1,000 warehouses scattered across the U.S., potentially increasing its labor and logistics costs. A failed vote, on the other hand, could put a chill on organizers’ efforts.

Italo Medelius-Marsano, secretary for CAUSE, said the group is hoping to negotiate for wages of as much as $30 per hour and breaks of an hour, double what he said was the current time allowed for lunch, as well as better job protections. “We deserve better for the work we do day in and day out,” said Medelius-Marsano, 28, who staffs the warehouse’s shipping dock. “Amazon can afford to pay its workers better than they do.”

Amazon has vigorously rejected prior union actions, arguing that workers are better served by seeking changes directly with the company. Despite a successful 2022 union drive at a warehouse in Staten Island, Amazon is yet to recognize the group or negotiate with workers; and it is battling allegations of misconduct during two union votes at an Amazon warehouse in Alabama, for which the National Labor Relations Board has ruled a third election should be held.

Earlier this month, Whole Foods asked the NLRB to dismiss the results of the local election after the Trump administration fired two members of the agency, leaving it with only two board members, which it said is too few to certify the election results. Whole Foods also alleged the union coerced and intimidated workers in an effort to win the election.

Retaliation alleged

Meanwhile, Amazon has challenged the constitutionality of the NLRB itself in a September federal lawsuit.

An Amazon spokesperson, Eileen Hards, said the company opposed the formation of the union in North Carolina. “We’ve always said that we want our employees to have their voices heard, and we hope and expect this process allows for that,” said Hards in a statement, referring to the union vote. “We believe our employees favor opportunities to have their unique voice heard by working directly with our team.”

She said pay starts at $18.50 at the warehouse, more than double the state’s minimum wage.

Workers at several Amazon warehouses, from California to New York, walked off their jobs in December during the peak holiday shopping season. The strikes were organized by the International Brotherhood of Teamsters.

Medelius-Marsano said Amazon had already begun work to oppose the vote among the roughly 4,700 workers at the Garner facility, including playing anti-union messages on a loop in breakrooms and encouraging employees to attend voluntary meetings where officials push a “no” vote. Hards said Amazon has acted within its rights as an employer.

Several workers at the facility filed complaints with the NLRB last week alleging Amazon had retaliated against them for their union activity, including firing them or withholding benefits. Hards said Amazon “does not retaliate against employees for exercising their rights.”

© Thomson Reuters 2025 All rights reserved.



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