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EDGE Communications expands team with new hires and promotions

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Prominent Miami-Dade bilingual public affairs firm EDGE Communications is announcing a slate of hirings and promotions, highlighting its expanding capacity to deliver winning strategies for clients across Florida.

Justin Pascul will join as Community Engagement Coordinator and Sergio Rios has been promoted to Senior Campaigns & Communications Director. They will work alongside Senior Vice President Veronica Goddard and Communications & Special Projects Coordinator David Cruz.

“Our firm is excited to grow its team of dynamic professionals working to deliver winning results for clients,” said founder and CEO Christian Ulvert. “With Justin’s passion for grassroots organizing, Sergio’s expertise in political strategy, Veronica’s wealth of experience across local, state, and federal issues, and David’s attention to detail across our portfolio, EDGE is positioned to continue driving meaningful change through elections and advocacy.”

Pascul, a Miami native, previously spearheaded voter-mobilization efforts in Miami-Dade, including playing a key role in Mayor Daniella Levine Cava’s re-election. As a Regional Field Organizer, he led Florida’s top-performing voter outreach office during the August primary. Now at EDGE Communications, Justin continues his mission to strengthen civic participation and empower communities.

Rios, who has been with EDGE since 2022, brings experience leading communications for numerous local campaigns. He also has expertise in stakeholder engagement, volunteer mobilization, and strategic messaging. As Senior Campaigns & Communications Director, Rios will oversee EDGE’s campaign operations and political strategy, ensuring impactful outreach across Florida.

Goddard is a veteran of multiple high-profile campaigns, including serving as Southern Deputy Finance Director for Vice President Kamala Harris’s presidential bid as and Deputy Campaign Manager Levine Cava’s election. Goddard later served in the Mayor’s administration, gaining hands-on experience in local government before transitioning to government affairs at LSN Partners prior to joining EDGE.

Cruz is the Communications & Special Projects Coordinator at EDGE and an aide to Ulvert. Born in Cuba and raised in the U.S., Cruz is passionate about democracy and voter mobilization, which has driven his work on campaigns across Florida. Currently pursuing a degree in International Relations at Florida International University, Cruz is dedicated to fostering civic participation and driving meaningful change.

EDGE Communications, led by Ulvert, is known for its bilingual consulting and work with high-profile clients like Mayor Levine Cava, former Senate Democratic Leader Lauren Book, and numerous other state and local leaders.


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Gov. DeSantis’ ‘law and order’ budget puts illegal immigration over prisons

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If budgets are a statement of priorities, Gov. Ron DeSantis in his seventh proposed budget makes clear where his lie. His budget proposal for the 2025-26 fiscal year slots a lot of money to thwart and address illegal immigration, while allocating a relatively modest sum for state’s the criminal justice system.

Within proposed public safety spending, the “Focus on Fiscal Responsibility” budget includes more than half a billion dollars for the fight against illegal immigration.

“DeSantis recommends $505 million and 15 FTE (full-time employees) in the current year for the Division of Emergency Management and $4.4 million and 21 FTE to establish a Special Immigration Unit at the Florida Fish and Wildlife Conservation Commission to immediately assist the federal administration’s enforcement of illegal immigration,” the memo reads.

The battle between DeSantis and the Legislature is ongoing over the Legislature-approved TRUMP Act that puts immigration enforcement powers in the Florida Department of Agriculture and Consumer Services. DeSantis’ budget proposal floated Sunday night puts a price tag on a key component of the Governor’s immigration reform wishlist ahead of an impending veto of the legislative product, which has yet to be transmitted to DeSantis.

The Governor has been outspoken in his desire to focus state resources on the federal battle against illegal immigration. He pitched Florida as a logical launching pad for the removal of undocumented immigrants last week, saying he wanted Florida to “get in the game” of sending those in the country illegally to Guantanamo Bay.

DeSantis also said “deputized” state forces who can “make the same decisions” as Immigration and Customs Enforcement or the Border Patrol could also “take them back to Haiti or the Bahamas or wherever they are coming from, right on the spot” if they “intercept them on the sea.”

Resources for this proposed expansion of enforcement prerogative, under DeSantis’ proposed budget, come at the expense of more quotidian needs, though, including the Department of Corrections and the state prison system.

Roughly $13 million is considered to help with communications and security, including “$3 million for security equipment, such as drone detection equipment, thermal fence cameras, drone support for K9 operations, and license plate readers;” $8 million to “improve infrastructure;” and more than $2 million for radio tower replacement and satellite phones for probation officers.

Concerns have been raised about the prison system’s “unsustainable” path, where facilities built before 1980 and without central heat and air conditioning predominate. But despite years of budget surpluses, moves to improve inmates’ and staff prison experiences have been half measures at best. DeSantis has vetoed money for recommended new facilities in recent years.

It remains to be seen how the illegal immigration focus as contemplated in the budget is received by the legislative branch.

House Speaker Daniel Perez describes DeSantis as a would-be “deporter-in-chief” who is more interested in winning news cycles than in winning the fight against illegal immigration.

“The results on immigration have been more of a headline than a reality,” the Speaker told an interviewer recently. “We’ve spent tens of millions of dollars, and other than the immigrants or migrants that were flown to Martha’s Vineyard since then, there hasn’t been any alien transport going on.”


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Gov. DeSantis budget would yank funding from Black Business Loan Program

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The program helps Black-owned businesses obtain borrow money when they can’t access traditional lending.

As part of his budget proposal for fiscal year 2025-26, Gov. Ron DeSantis plans to eliminate funding for the Black Business Loan Program.

His budget, called “Focus on Fiscal Responsibility,” calls for the cancellation of $2.225 million for the program, which provides loans for “Black business enterprises that cannot obtain capital through conventional lending institutions but that could otherwise compete successfully in the private sector,” according to Florida State Statute. 

The program, last decade, had a record of controversy, including allegations of high rates of default, inadequate security for loans, and loans made improperly to ineligible people, including elected politicians and a convicted felon, according to reporting in the Florida Times Union of Jacksonville, the Gainesville Sun and FloridaPolitics.com.

The budget cut falls under community development programs within Housing and Community Development. Overall, the department stands to be funded at $438 million under the Governor’s budget proposal, a little less than half its funding in the current budget year. 

The policy area also includes a $100 million cut to the Broadband Equity, Access, and Development Grant Program, which helps ensure access to broadband in underserved areas. It’s worth noting though that the same program was zeroed out in the current fiscal year, meaning the Governor’s proposal maintains a cut already implemented. 

The Governor’s budget also includes a $100 million cut to the Low Income Home Energy Assistance Program (LIHEAP), which provides financial assistance to low-income residents having trouble paying their electric bills. 

The proposals are part of DeSantis’ latest budget, released quietly late Sunday. The $115.6 billion proposal is more than $3 billion less than the current fiscal year budget.


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Environmental projects with Everglades focus run deep in Gov. DeSantis’ budget proposal

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Another ambitious set of environmental proposals are proposed in Gov. Ron DeSantis’ $115.6 billion “Focus on Fiscal Responsibility” budget.

While the aggregate trims roughly $3 billion from the current fiscal year budget, as pandemic stimulus cash dries up from D.C., the seventh DeSantis budget continues to show his attempts to fulfill various promises he made  in 2018 and beyond to put the ecosystem first and be a “Teddy Roosevelt Republican” even as this $3,188,225,446 proposal comes in $325,003,812 lighter than the current year’s budget.

Part of the reason for the conceptual haircut, compared to the budget currently enacted, could be that much has been done already.

DeSantis noted last month, when teasing these proposals, that $3.3 billion in projects were done in his first term, and that his administration “doubled down” on that.

“Governor DeSantis reinforced his commitment to prioritizing Florida’s waterways in his second term by calling for an historic $3.5 billion investment for Everglades restoration and protection of our water resources. The Governor’s Budget includes more than $1.5 billion for this initiative, bringing the total investment during the Governor’s three years of the second term to $4.8 billion, already exceeding the $3.5 billion goal,” the Governor’s Office notes in the memo accompanying its proposals.

Unsurprisingly, the biggest tranche of funds ($613 million) is proposed for the Comprehensive Everglades Restoration Plan (CERP). Another $78 million could be spent, pending legislative approval, on the Northern Everglades and Estuaries Protection Program, designed to improve water quality.

Additionally, $64 billion is contemplated for the Everglades Agricultural Area (EAA) Reservoir, in a continued effort to move water to the central Everglades and Everglades National Park (ENP).

And $50 million is proposed for “specific project components designed to achieve the greatest
reductions in harmful discharges to the Caloosahatchee and St. Lucie Estuaries as identified in the Comprehensive Everglades Restoration Plan Lake Okeechobee Watershed Restoration Project Draft Integrated Project Implementation Report and Environmental Impact Statement dated August 2020.”

In a smaller spend, $3 million is proposed to wipe out invasive Burmese pythons in the Everglades.

Water quality writ large makes up $550 million of this proposal, with half of that for the Water Quality Improvement Grant Program, which includes ongoing septic to sewer conversions and Stormwater management, as well as nutrient reduction.

Speaking of nutrient mitigation, $50 million is contemplated to reduce Total Maximum Daily Loads. And another $50 million is seen as the right number for ongoing springs restoration, with $69 million slotted to state parks.

The Governor wants to spend $100 million on the Indian River Lagoon Protection Program, $80 million on the Lower Kissimmee Basin Stormwater Treatment Area project, $25 million for water quality improvements in the Caloosahatchee River watershed, and $20 million for water quality and coral reef restoration in Biscayne Bay.

In light of all this, the South Florida Water Management District is set to be a big winner, with another year of $150 million contemplated as its allocation.

The Florida Forever Program, meanwhile, looks to get the lion’s share ($100 million) of the $132 million designated to “protect Florida’s conservation lands and waterways to ensure Florida’s prized properties are accessible for future generations of Florida families.” That same number is slotted in the proposal for the Rural and Family Lands Protection Program, money intended to boost farming.

While the Governor doesn’t believe in global warming or climate change, he does think hurricanes are inevitable, and wants $261 million for local infrastructure and $100 million for beach renourishment.

Other potential budgetary winners include the oyster industry, with $30 million considered for reef restoration in Apalachicola Bay, and $20 million for citrus, with “$7 million for research and additional advertising by the Department of Citrus including research to help increase the production of trees and advance technologies that produce a resistance to citrus greening.” Wildfire mitigation could also get $49 million if this proposal is enacted as is, with $4 million for new trees and the remainder.

Finally, $206 million is contemplated to clean up contamination, with $196 million for petroleum tanks cleanup, $7 million for dry cleaning solvent, and $4 million for hazardous waste sites.


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