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Fibre Hub research centre studies environmental impact of microfibre shedding

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Nicola Mira

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January 28, 2025

The UK’s University of Northumbria in Newcastle has set up the Fibre-fragmentation and Environment Research Hub (FibER Hub), a laboratory that will focus on studying the environmental impact of microfibre loss in textiles.

Dr Alana James (left) and Dr Kelly Sheridan – Université de Northumbria

The project is the result of a collaboration between Northumbria University and the Microfibre Consortium (TMC). The consortium was set up in 2018 by textile companies, scientific researchers and environmental experts. Its goal is establishing standardised test protocols to quantify and evaluate microfibre release from textiles.

Fibre Hub’s role will be to thoroughly test a wide variety of fabrics to determine the level of microfibre loss under different conditions, and the resulting environmental impact. An aspect that is set to complement current research, which has so far focused on fibres shed during garment washing.

Fiber Hub was set up as part of the Impact+ project, launched in 2023 with the support of labels such as Asos and Barbour, and funded by UK universities and research organisations. The focus of Impact+ is on attempting to reduce the environmental impact of the fashion and textile sector.

“This strategic partnership reflects the primary objective of the Impact+ network by focusing on microfibres as a neglected and unmeasured environmental pollutant,” said Dr Alana James, principal researcher at Fibre Hub. “Interdisciplinary collaboration with design and environmental science will enable our research to reduce fibre shedding at the root cause, whilst implementing these insights directly within an industry setting,” she added.

The issue of microfibre shedding was identified some time ago. In 2011, the Environmental Science & Technology journal estimated that 1.5 million tons were discarded each year. According to the Ocean Wise NGO, 35% of microplastics in the oceans come directly from textiles.

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Fashion

Hoka-parent Deckers Outdoor’s forecast disappoints despite solid holiday quarter

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Reuters

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January 31, 2025

Deckers Outdoor on Thursday beat third-quarter sales estimates on robust holiday demand for its Hoka running shoes, but an in-line annual forecast caused the footwear maker’s shares to tumble 17% in extended trading.

Ugg

Hoka shoes with their oversized soles have been gaining market share from brands such as Nike in the sportswear category. The brand, which retails for up to $300 in the United States, have also enjoyed full-price sales.

This drove up the company’s third-quarter revenue by 17% to $1.83 billion, beating analysts’ average estimate of $1.73 billion, according to data compiled by LSEG. Deckers also raised its annual net sales forecast for a second time this year.

“The guidance looks pretty conservative and considering the beat, it’s bit of a negative read into the out quarter,” said Drake MacFarlane, analyst at MScience.

The popularity of the Hoka shoes and the success of the company’s Ugg boots and sandals has helped it post double-digit revenue growth for nearly seven quarters.

The company now expects annual net sales to increase about 15% to $4.9 billion, compared with its prior expectation of about 12% growth to $4.8 billion. Analysts estimated an increase of 14.9% to $4.93 billion.

Deckers expects annual earnings per share of $5.75 to $5.80, compared with its prior forecast of $5.15 to $5.25.

© Thomson Reuters 2025 All rights reserved.



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Amazon ramps up ad spending on Elon Musk’s X, WSJ reports

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January 31, 2025

Amazon.com is increasing its advertising on billionaire Elon Musk’s social media platform X, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

Reuters

The major shift comes after the e-commerce giant withdrew much of its advertising from the platform more than a year ago due to concerns over hate speech.

In 2023, Apple also pulled all of its advertising from X and has recently been in discussions about testing ads on the platform, the report said.

Several ad agencies, tech and media companies had also suspended advertising on X following Musk’s endorsement of an antisemitic post that falsely accused members of the Jewish community of inciting hatred against white people.

Monthly U.S. ad revenue at social media platform X has declined by at least 55% year-over-year each month since Musk bought the company, formerly known as Twitter, in October 2022. He had acknowledged that an extended boycott by advertisers could bankrupt X.

Musk has become one of the most influential figures following President Donald Trump‘s re-election. He now leads the Department of Government Efficiency, which aims to cut $2 trillion in government spending.

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Ferragamo’s sales down 4% in fourth quarter, sees “encouraging results”

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January 31, 2025

Italian luxury goods group Salvatore Ferragamo said on Thursday its revenue dropped by 4% at constant currencies in the fourth quarter, flagging “encouraging results” from its direct-to-consumer sales which were overall flat in the last three months of the year.

Ferragamo – Spring-Summer2025 – Womenswear – Italie – Milan – ©Launchmetrics/spotlight

Sales in the North American region, which accounted for 29% of total revenue, were up 6.3% in the quarter.
However, the Asia Pacific area saw a 25% drop in revenue at constant exchange rates.

The slowdown in global demand for luxury goods, especially in China, has made the group’s turnaround harder.
Overall preliminary revenues reached 1.03 billion euros in 2024, in line with analysts’ estimates, according to an LSEG consensus.

“January shows an acceleration in our DTC channel’s growth, albeit supported by the different timing of the Chinese New Year and a favourable comparison base versus last year”, Chief Executive Marco Gobbetti said in a statement.
 

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