After his runway debut in Florence last June, Pierre-Louis Mascia went all in at Milan Fashion Week, and pulled it off! The French designer held his large audience spellbound on Friday, opening Milan Fashion Week Men with a lavish show. The setting was dark, bordered by large curtains, the music was intense, and the silhouettes were sumptuous, the models barely illuminated by the thin candles they held in their hands. All the elements combined to create a suggestive, totally exotic atmosphere, veined with a baroque, romantic vibe, at times melancholic.
Mascia’s Fall/Winter 2025-26 collection for women and men, entitled ‘Bright Star’, was an effortless fusion of Victoriana, the Italian Renaissance, and outlandish references to distant countries. Mascia was inspired by English poet John Keats, and imagined the collection “as a visual poem.” Prints, textures and colours created a coherent chromatic ensemble, gently harmonising with one another. Tapestry-like shawls with long tassels were layered over silk pyjamas sets and bathrobe-coats with velvet lapels, whose motifs seemed washed out by time.
Oversize, diagonally tied silk scarves gently wrapped up the models’ bodies, worn over a cardigan or a polo shirt. Landscapes sketched in ink, 19th century-style, cropped up from the lower part a jacket and trousers in shades of blue-grey. Patchwork shirts were a medley of thin-striped cotton and printed silk. Checks, ethnic motifs, floral tapestries, stripes and other patterns were adroitly blended, while ribbons and trimmings lent a fresh flavour to some jackets and trouser cuffs.
Tunics, skirts and coats featured in flowing, cocooning silhouettes. The clothes were comfortable, made in soft, shimmering materials. Mascia utilised various types of silk alongside wool, cashmere and double-sided cotton. The collection also introduced beautiful red officer jackets, black hussar-style tops, and British-style check coats.
“I imagined a wardrobe for characters who are quite sensitive or damaged, and manage to overcome their tribulations by turning them into courage. This resulted in a more muted, saturated palette. In a world where we tend to concentrate colours, I tried to find more subtle, less garish hues,” Mascia told FashionNetwork.com. Golden browns, dark reds, and faded blues featured in his palette for next winter.
Mascia is renowned for his ability to capture an image and bring it to life, tapping different designs, periods, patterns and shades which, once assembled together, appear obvious. He has partnered with Achille Pinto, a silk printer based in Como, Italy, to create bold assemblages using innovative techniques, the fruit of constant research. This collection is further proof of Mascia’s ability, with its incredible printed effects on devoré velvet and quilted fabrics.
“I wanted to come to Milan to take on a new challenge, after exhibiting at the Pitti Uomo show for years. This reminds us of our roots, since Achille Pinto is based in Como [not far from Milan]. The show is also the most immediate way of presenting my collections to consumers, and show how well the garments fit together when worn,” said Mascia, who added that, following his June show, “complete outfits are our best-sellers.”
Milan Fashion Week’s first day ended with Philipp Plein’s high-energy show, signalling the label’s return to the menswear calendar. To mark the occasion, the eponymous German designer invited his guests to the hotel he has recently inaugurated in central Milan. More precisely, to one of the hotel’s four restaurants, the Philipps, with Las Vegas-style interiors done up with mirrors, neon lights and large chandeliers.
French rapper Montana opened the show and set the tempo, clad in a black leather jacket with a glittering crystal Plein logo on the back. He was soon followed by the models, who strode across the room weaving between the rows of tables and chairs where the guests were seated. Dimmed lights gave the room a club feel. The style was full-blown rock star, characterised by dark glasses, dark suits, embroidered dinner jackets worn bare-chested (some models sported elaborate tattoos for effect) or slipped over a tame turtle-neck sweater in total black or white looks.
Though Plein stayed true to his maximalist ethos, his wardrobe is edging towards a touch more restraint. “There are more couture items and less streetwear, made in rare materials such as silk, fine wool and cashmere, as well as performance fabrics and various denim treatments. It’s all more sophisticated,” said Plein of his clever code-mixing, talking to FashionNetwork.com.
A black jacket decorated with appliqué was worn over a sweatshirt, the look completed by a baseball cap. A shearling jacket was matched with a jacquard sweater, and an elegant grey check coat with generously cut soft wool trousers looking almost like joggers. A longline white cashmere overcoat was matched with a pair of jeans.
Lateral piping ran along the legs of a pair of trousers and a jacket’s sleeves. Elsewhere, a check overshirt was encrusted with sequins. The collection was scattered with lavish albeit discreet details, while the palette featured mostly neutral colours. In the end, Philipp Plein’s wardrobe for next winter consisted of a range of highly wearable items, fully in line with the quiet luxury trend.
LVMH has no plans to relocate the luxury conglomerate, said Bernard Arnault, its billionaire chief executive officer, after remarks he made critical of France drew a backlash at home.
“I’ve obviously never said we would relocate the LVMH group,” Arnault said in a post on the company’s X account Friday. When he voiced discontent with France at an earnings presentation on Tuesday he only wanted to sound an alarm over tax measures that he deems will be “counter productive,” he added.
“What I said is that the tax measures that are being considered are an incentive to relocate, since they’re a tax on Made in France,” he said.
Arnault said on Tuesday that plans to raise corporate taxes in France are “a great idea to encourage people to relocate,” contrasting the atmosphere in his native country to the optimism he sees in the US following Donald Trump’s election as president.
“There’s a different mood” between the two countries, the billionaire told reporters on the sidelines of LVMH’s annual results, at one point comparing his return to France to a cold shower.
In an interview on RTL radio Friday, Sophie Binet, leader of the French union CGT, likened comments like Arnault’s to a sign that “the rats are leaving the ship.”
Arnault, in his post on Friday, said LVMH is “proud to employ directly and indirectly some 200,000 people in France.”
Iceberg Jeans, the iconic streetwear line by Italian label Iceberg, is back. Under creative director James Long, the Iceberg Jeans line embodies a vibrant state of mind: fun, inclusive, contemporary, and accessible. Besides denim, the new collection includes outerwear, knitwear, tailored items, casual wear and accessories.
“I’ve always wanted to give Iceberg Jeans a new lease of life,” said Long, the creative director at Iceberg. “The brand has a unique energy, and like everything that Iceberg represents, it’s always about looking to the future with optimism. I love these designs, and I hope that others too will appreciate them and make them part of their everyday lives.”
Iceberg Jeans debuted in 1986, soon emerging as a bold brand bringing Italian design, with its mix of playfulness and wearability, to the world. Its success was fuelled by word of mouth, and by campaigns that have become pop culture icons, featuring celebrities such as Lil’ Kim and Paris Hilton. The new collection refreshes the positive essence of Iceberg Jeans’s heritage while looking to the future. The Iceberg Jeans Fall 2025 collection will be available at selected wholesale partners, Iceberg stores and online from June 2025.
Experimentation and innovation were the name of the game on the last day of Paris Haute Couture Week. Emerging couturiers took centre stage on Thursday, like Peet Dullaert, 35, from the Netherlands, and Miss Sohee, 28, from Korea. The latter staged her maiden couture week show, as a guest on the event’s official calendar. Dullaert and Miss Sohee unveiled Spring/Summer 2025 collections characterised by contrasting styles.
Dullaert, a Paris-based Dutch designer, showed for the first time at Paris Haute Couture Week exactly a year ago. In his third Parisian show, he juxtaposed glamourous looks with more everyday ones, like the suits and trousers sets or the black tweed maxi coat, worn back-to-front with the cuffs, pockets and buttons at the rear, which could morph into an evening dress if needed.
Dullaert’s couture looks were made from bodysuits and playsuits in tight stretch fabric, on which he added long, sheer flared skirts decorated with geometric patterns embroidered with gems, or made with swathes of silk draped directly on the body, giving the models real freedom of movement. The feeling of freedom was heightened by the use of a wrinkled high-performance fabric developed by the label.
Other looks were covered with thin tassels lined with sequins, or with crystals, with draped white and black tulle, taffeta and other glimmering silks. Dullaert’s looks were characterised by flowing volumes and silhouettes, but he didn’t shy away from intervening decisively in the garments’ construction, for example baring a shoulder or cutting his dresses with long slits along the legs.
The couture show by Miss Sohee, real name Sohee Park, was eagerly awaited. The London-based Korean designer showed twice before in Paris, and was a hit on the Milanese runways in February 2022, backed by Dolce & Gabbana. She pulled out all the stops in Paris, immersing her guests in a magical universe where eras and bold silhouettes mixed spectacularly, showcased inside the gilded halls and under the majestic chandeliers of the Pozzo di Borgo palace.
Miss Sohee’s ladies seemed to be ready for a grand ball with their shimmering, vibrantly coloured crinoline dresses, satin sheath dresses glittering with pearls, and statement coats whose long trains were ornamented with embroidered bucolic scenes, like a golden peacock or floral branches, rich in crystals and sequins. Looks worthy of the Venice Carnival.
Botticelli’s Venus seemed to have inspired Miss Sohee, scallops and seashells being among the key elements in her collection. A large shell rose like a fan at the back of a corset which extended into a long, faded-pink silk skirt. Elsewhere, shells encased the hips in two short bustier dresses in python and crocodile-effect leather, or added length to a bustier entirely decorated with gems that was sewn onto a tulle top dotted with mother-of-pearl drops.
Shells embroidered in small patterns featured on a silk duchesse dress, and more shells in silver pleated fabric turned into a micro hooded jacket over a Fantômas-style black velvet jumpsuit, with a double row of white pearls draped around the waist.
Nothing seemed too precious and extravagant for Miss Sohee’s ladies, who also wore more contemporary outfits consisting of lace jumpsuits, miniskirts and laced thigh-high boots. Park founded her label in 2020, after studying at Central Saint Martins in London, and her customers include scores of celebrities, among them names like Cardi B. and Bella Hadid.