The day after announcing a new long-term licence agreement with Staff International, Dsquared2 announced the appointment of its new general manager, Chiara Baravalle, who steps in to lead the Caten brothers’ brand after working closely with Marco Bizzarri, first at Gucci as chief of staff and, more recently, at the investment firm Forel as managing director.

Previously, Baravalle, who began her career in Silicon Valley after graduating from Stanford University, served as general manager at Elisabetta Franchi and as a management consultant at Bain & Company in the Fashion and Luxury division.

“We are thrilled to welcome Chiara to Dsquared2,” said the brand’s founders and creative directors Dean and Dan Caten. “Her strategic vision, operational expertise and hands-on leadership style make her an ideal partner to embark on the next chapter of the brand’s journey. 2026 marks the beginning of a new phase, focused on reactivating the brand and laying the foundations for sustainable growth. Chiara knows that brands are living systems, built on people, culture and clarity of purpose.”

Baravalle will be tasked with leading a strategic reset focused on strengthening the brand’s foundations, sharpening execution, and ensuring long-term growth. In particular, her goals will be to win over younger consumers and accelerate expansion in key markets.

“Dsquared2 is a bold and iconic brand that anticipated many of the product and marketing strategies that have since become industry standards. The dualism at the heart of Dsquared2- between Canadian utility and Italian tailoring, between pioneering spirit and irreverent sensuality, between two creative forces- feels more relevant than ever,” said Baravalle, commenting on her appointment.

“The AW26 fashion show was a powerful demonstration of Dean and Dan’s mastery of showmanship, while the product itself reflects their sartorial expertise. It is a pleasure to work with Dean and Dan, whose iconoclasm and sincerity set them apart in the industry, and whose life’s work it is an honour for us to carry into the future,” Baravalle said.