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Womenswear label Vivetta enters menswear, opens new Milanese headquarters

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Nicola Mira

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January 19, 2026

Italian label Vivetta is investing in the future, and has revealed two major new steps in its strategic evolution: it is entering menswear, and is about to open new headquarters in Milan’s central luxury shopping district.

Vivetta

In June 2025, Vivetta’s new owner, the Modamet holding company, announced that Vivetta Ponti, who founded the label in 2009 and was the creative brains behind her eponymous label, was leaving the post of creative director. She was replaced by an in-house design team, which debuted with the 2026 Resort collection. Vivetta has now revealed it is opening new headquarters in via Senato, in the very heart of Milan.

A sizeable space acquired by Modamet, soon to be home to Vivetta’s commercial offices and showroom, and where the label’s latest collection will be presented to a select group of Italian and international buyers.

In parallel, Vivetta has announced it is making a first foray in men’s fashion, presenting its inaugural collection for the pre-fall 2026-27 season. Vivetta menswear’s official runway launch is scheduled for next February, with a co-ed show at Milan Fashion Week.
 
“Vivetta is looking to the future, and is actually investing at a time when many are pulling back. Acquiring a new space in Milan is an important step along the route we have taken to ensure [Vivetta] is able to expand and grow as it deserves,” said Nicoletta Raponi, CEO of Vivetta, in a press release. “While we await the appointment of the person who will take creative charge of the label, we are laying the foundations for ensuring our vision’s success,” she added.

Nicoletta Raponi, CEO of Vivetta
Nicoletta Raponi, CEO of Vivetta

 
In 2022, Modamet acquired a stake and became involved in the running of Vivetta, buying a 58% share in the company that owns the label. Modamet, based in Arezzo, Tuscany, and owned by the Anselmi family, increased its stake in July 2025, taking full control of Vivetta. Modamet is a holding company that also controls Chimera Gold S.r.l., a long-established Arezzo company active in high-end jewellery and metal components for the fashion industry. As well as in fashion, Modamet has interests in real estate, sports and pharmaceuticals.

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Footasylum announces ‘landmark’ Trinity Leeds store, Europe and Middle East also on expansion radar

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January 19, 2026

Footasylum‘s busy store-opening strategy of 2025 has continued into the new year with the footwear/sportswear business now planing to open a “landmark” new store in the Trinity Leeds shopping centre in April.

Footaylum

The 12,000 sq ft store “builds on Footasylum’s long-standing presence in Leeds”, and follows the “strong performance” of its former store at The Core shopping centre and last year’s “successful” pop-up at Trinity Leeds, it said.

The new store will be located on the centre’s lower ground floor in the unit previously occupied by Superdry.

To celebrate the spring opening, Footasylum said will be “bringing its social media strategy from the screens to the streets” with a series of events in-store.

It  will also be partnering with local businesses “to celebrate the incredible talent within the city and connect with consumers at a local level”, it added.

On the latest opening, Shannon Osman, head of Retail at Footasylum, added: “Leeds has always been a strong market for [us]. The response to our pop-up in the Trinity shopping centre last year and our previous store at The Core demonstrated clear demand for a bigger, permanent Footasylum presence in the city.

“This store represents an important step as we continue our rollout across the UK and beyond under Aurelius’ ownership. Investing in high-quality retail spaces remains central to our multi-brand, multi-channel strategy, and we look forward to further openings in the year ahead.”

Footasylum added that the Trinity Leeds opening forms part of its ongoing UK store rollout and follows a number of recent openings including Cornmill Centre, Darlington, Croft Retail and Leisure Park, Bromborough and Forster Square shopping centre, Bradford.

Separately, the company also noted that it continues to progress its international expansion programme having signed a distribution agreement with MAD agency across the DACH region of Germany, Austria and Switzerland in November.

In addition, a new strategic partnership with Apparel Group was signed in December, “setting in motion plans to open Footasylum stores across the Gulf Cooperation Council region”, including the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.

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Beauty and fashion demand helps Landsec’s Golden Quarter performance to sparkle

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January 19, 2026

Landsec’s prime shopping destinations had a shining Golden Quarter in terms of both sales and footfall with health & beauty (+13%) and clothing (+5%) sales becoming “the strongest-performing categories” across its major retail destinations.

Bluewater

The key quarter, which includes Christmas trading, “maintained healthy consumer demand, exceeding last year’s impressive figures and pulling further ahead of market averages”, the commercial property giant said in a trading statement Monday (19 January).

With Liverpool One and Bluewater in Kent among its portfolio of key shopping/entertainment destinations, total Golden Quarter sales rose 4.9% year-on-year, “significantly outperforming the national retail benchmark”, which it notes fell by 0.2%. And during the three peak Christmas shopping weeks, sales were up 6.5% year-on-year, it added.

Footfall across Landsec’s major shopping centres and outlets also rose by 0.7% over the quarter, compared with the national benchmark of -0.3% across the wider market, “supported by strong seasonal momentum”.

Since FY22, its retail destinations have also seen cumulative sales growth of 20%, outperforming the UK national average by 17ppt, it also noted.

Performance-wise, health & beauty’s particularly strong showing was helped by four out of the six new Sephora stores opened in the UK over the past 12 months having been at Landsec destinations, it added.

And let’s not forget the rising importance of leisure and hospitality, with both also playing key roles in consumer engagement, seeing a 6.2% growth in sales.

“This category also played a key role in increasing dwell times across Landsec’s centres, reinforcing the importance of [our] experience-led strategy in supporting retail spend and repeat visits”, it noted.

Bruce Findlay, managing director of Retail at Landsec, added: “Consumers continue to seek out destinations which combine a wide selection of the best brands with best in class experiences. This was certainly true during the Golden Quarter with sales and footfall for prime retail once again ahead of the wider market.

“With a reach of one in four UK consumers, we offer brands more footfall than any other retail platform. By combining this reach with the powerful data insights available to us, we’re creating a self-reinforcing growth engine that delivers higher sales and attracts the world’s best brands.”

He added: “Alongside a strong leisure and hospitality offer, we provide compelling, experience-led retail environments, positioning us well for continued success as we look ahead to 2026.”

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Frasers Group integrates Sports Direct membership into Frasers Plus

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January 19, 2026

UK retail giant Frasers Group has announced the integration of  Sports Direct Membership into its ‘Frasers Plus’ loyalty scheme “to create one unified, rewards platform” from February.

Frasers Group

Aiming to widen its customer loyalty offer, Frasers Plus is the group’s credit payment account “that rewards customers every time they shop across the Frasers Group portfolio and partner retailers”. 

With this integration, users “will gain access to even greater rewards with more exclusive benefits and personalised offers” the group said.

Frasers said the move marks a new chapter in its digital elevation as it unifies Sports Direct Membership’s loyalty and rewards offerings under Frasers Plus.

The integration “simplifies the customer shopping experience” across the group’s portfolio (Sports Direct, Flannels, and Frasers) and 16 partner retailers (including LookFantastic, Myprotein, Marks Electrical), “providing a single destination for rewards, personalised offers, and flexible payment options” in the Frasers Plus app.

David Twigg, MD of Frasers Group Financial Services, said: “This is an exciting step forward for Frasers Plus. By integrating Frasers Group’s existing loyalty offerings under Frasers Plus, we’re building on important learnings from the past year about how our customers like to shop and streamlining the customer experience to deliver a more powerful, personalised, and cohesive rewards proposition across the full Frasers Group portfolio and partner retailers.”

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