Rumours had been circulating in fashion circles for some time. Today brought confirmation, reported by the daily Il Resto del Carlino: Blufin, the joint-stock company behind the Blumarine brand, will cease production over the course of this year.
An extraordinary furlough scheme has already been planned for the 20 remaining employees, following voluntary redundancies on an individual basis that began in spring 2025. For the time being, both the company and the trade unions are maintaining the utmost confidentiality.
The Blufin group was officially founded in 1988, but its story began eleven years earlier, in 1977, when Anna Molinari and her husband, Gianpaolo Tarabini Castellani, founded Blumarine. The name evokes an open blue horizon: the sea, a symbol of endless journeys and possibilities.
The group was acquired in November 2019 by Eccellenze Italiane Holding (owner of the Liu Jo brand), since renamed Exelite, under its president Marco Marchi, with a plan to expand and assert itself on the global market, thereby sealing the union between the two fashion powerhouses from Carpi (MO).
Today, however, this development has been announced, following closely on the heels of the transfer of the business unit comprising Blufin’s stores and outlet stores to Marchi’s holding company, Exelite S.p.A. According to the Bologna-based daily, the transfer has been effective since January 1 and has resulted in all Blumarine store employees joining Exelite’s workforce.
The transaction was described by Marchi as a “strategic choice” aimed at “the development and protection of the Blumarine brand.”
All this in a market context described as “extremely complex, due to the concurrence of various factors.” For Marchi, “the sale is part of a broader logic of group synergy,” Il Resto del Carlino further reported.
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Sunday witnessed two striking runway debuts – Domenico Orefice and Victor Hart, a touching display by Qasimi and two very fine presentations by key Italian marques, Santoni and Tod’s.
Domenico Orefice: Italy has a new fashion cult
Domenico Orefice is a Neapolitan designer who hangs out in Tuscany but just staged his first runway show in Milan.
Even before the debut, Orefice had built a cool cult following and Italian fashionistas fascinated by the dark glory of his clothes.
Targeted at clubbers and night-owls, this autumn 2026 collection bristled with attitude. Opening this display with a rockstar blouson paired with a mega-high shaggy collar worn with leggings and piratical boots. The first of many bold jackets – furnished with funnel necks. His dark green flight jacket had such a huge collar when it splayed open it became like a cape.
For gals, he whipped up trompe l’oeil white cotton shirts featuring pearl necklaces and ties; or cotton piqué dresses shirts completed by shearling cummerbunds. Best of all, a rust-hued distressed leather jacket that looked like it had been unearthed somewhere, so bold was the attitude.
Judging from this, no wonder that Dover Street marketed its first big order of Domenico Orefice last year.
All presented in the nerve-center of the next generation in Italian fashion, the Carla Sozzani Foundation in north Milan, where the rhythmic art of her partner Kris Rus provided the perfect backdrop to Orefice’s edgy fashion art. Because that is what it is.
Victor Hart: Denim dandies
On a chilly Sunday, a select few gathered to enjoy the debut runway on the official calendar of Victor Hart.
It’s a novel, denim-driven brand founded by Victor Reginald Bob Abbey-Hart, a Ghanaian designer who has made his home in Paris. A graduate of the city’s Haute Future Fashion Academy, Victor has a very definite point of view when it comes to denim.
His big idea was developing some bold denim jacquards coats and cloaks, several of them worn proudly by members like Carlo Capasa, the president of the Camera della Moda, Italian fashion’s governing body, which controls all runway seasons in Milan.
Staged by some 200 people in a redeveloped south Milan factory, with even more people crowding around the entrance outside, the show had considerable charm. Inside, a little bit amateur hour, as the show music stopped and started twice, before the first model finally appeared.
Using a great casting, Victor sent out all manner of denim treatments – mock muddy, streaky or blotched – in a collection of hipster, hybrid workwear. Oversized safari; ballooning carpenters’ pants; slit at the side warehouse coats; priestly soutanes.
All word by models, brilliantly made-up with vertical black stripes down their faces, or silver smears on jowls or necks. And topped with a mix of fedoras or electric blue woollen beanies with gold pins, worn at a jaunty tilt Simon Adebisi-style. Which is how Victor wore his when he took his bow to a very warm ovation.
Qasimi: Mode as memories
Sunday morning opened with the latest collection from Qasimi, a brand that marries Gulf inspirations with Western designs.
Though often evoking architectural, offset loops, spirals and overhanging fabric made the clothes fluid and full of motion. Many looks fluttered as the models marched by in this autumn/winter 2026 collection, staged in a former factory on Via Tortona in south central Milan.
Asymmetric layering was the key to the collection, where lapels varied in length, shoulders sprouted single scarves and sleeves often seemed to have a life of their own.
It could have been a mess, but in designer Hoor Al Qasimi’s capable hands, it became an evocative time capsule, where the clothes conjured up distant reminiscences. All staged underneath Lebanese artist Dala Nasser’s undulating natural dyed hangings.
The collection, Hoor explained, “reflects on how memory lives within clothing. Each garment becomes a vessel – carrying fragments of the past, acts of repair, and the quiet way we protect what we hold onto.”
A touching reference to this brand’s own particular history, seeing as its founder Khalid bin Sultan died so tragically early, aged 39. Though his gentle legacy lived on elegantly in this show today in Milan.
Santoni: Patina with rugged
Santoni has always made very classy shoes, notable for their unique Velatura patina. This season, it combined all that with a dash of more rugged chic.
Like its superb new Karl Ice mountain boot. Finished on top with mountain hooks and chunky laces; underneath with a remarkable Cervino sole, where an orange frame can be flipped from a smooth surface to a steel pointed version. Perfect for navigating icy conditions.
The house employed the same technique on the very smart Carlo Boot where loafer meets upper in a happy marriage.
Santoni’s sense of sheer excellence always impresses. As some remarkable work by artisans moulding a skin for scores of hours managed to develop a remarkable new lace-up whose upper has no side stitches. Unheard of before in footwear. Underneath their colleagues then hand nailed tiny brass nails on the perimeter of the sole. Think – footwear as an objet d’art.
The house even laid on a swish cocktail bar, where one could celebrate the best boots of the season: glistening brown, custom-made, bespoke crocodile lace-up gentlemanly hiker boots. Don’t expect much change out of $15,000 if you want to order a pair.
Tod’s: Expect the Winter Gommino to rule the coming Winter Olympics
Few boots seem more right for this season than the Winter Gommino, Tod’s chunky bootie, presented in multiple shades this Sunday.
Tod’s autumn/winter 2026 collection – Courtesy
They were the keynote to a swish presentation inside Villa Necchi, Milan’s most famous modernist villa, whose entrance featured a team of four artisans making pairs by hand in suede, antiqued leather or even cashmere.
“We wanted to underline the meticulous attention to detail needed to make a pair of Winter Gommino and highlight the excellence of the leather we used,” explained Tod’s patron and CEO, Diego Della Valle.
With excitement building daily in northern Italy for next month’s games, the Winter Gommino seems like an ideal companion for cold winter days in the mountains.
Tod’s autumn/winter 2026 collection – Courtesy
While in terms of ready-to-wear, the focus was on Tod’s Pashmy, a soft rare leather that evokes the famed fine wool of the Himalayas. Used with aplomb in the latest Coach Jacket or in a blazer with patch pockets dubbed, the Castello Jacket.
Leave it to Miuccia Prada and Raf Simons to overturn the whole Italian menswear fashion season, with the best show, slickest collection and coolest clothes, in a subtle comment on our current political predicament.
The convulsions of Gaza, Ukraine and even Minnesota echoed in giant new set inside Prada’s mammoth show-space. A massive series of building facades, porticos, doors, marble fireplaces and broken walls. A set that echoed artists Robert Matta Clark’s “anarchitecture” sculptures composed by breaking into derelict buildings to create new perspectives. Unsettling, yet magnificent, just like this Autumn-Winter 26 collection unveiled Sunday.
A collection created in the slimmest of silhouettes, a superb series of strict coats in speckled Donegal tweed, midnight blue serge; micro herring bone; or second skin leather. Cut with the softest of shoulders and finished below the knee, they were a counterblast to all the exaggerated volume that has dominated Italian catwalks this week. Some were so slim, they made a Hedi Slimane suit look like a sumo wrestler.
The clothes suggested a call for purity of form, of unearthing beauty or deconstructing to find the essence. Rather like the set – with its cracked brick and scores of houses bereft of any furniture.
As the show progressed, fabrics became more distressed – again like the set. Several eroded trenches at the finale, looked like they had brick beneath the fabric. Leather car coats seemed made of cracked plaster. While several tops were printed like Delft dishes or foreign landscapes.
An elegant yet stylishly subversive collection, as the duo inverted masculine codes, and politicians dress. Cutting the collars of classic striped shirts; chain cufflinks dangling from French cuffs. Playing all sorts of tricks with gentlemanly or military hats – in atypical fabrics. Ironing them eccentrically or even sewing hats onto the shoulders.
“This was a very uncomfortable collection to create. Either you talk about the world now, or you talk about fashion. So, putting the two things together in this moment is very uncomfortable,” mused Miuccia Prada, attired in a golden slip dress, chocolate brown sweater and antique jewelry earrings.
The duo’s solution, she explained, was to celebrate beauty, and innovate sustainably. And to look for what’s essential. Like Prada’s fantastic new cardinal’s ecclesiastical cappa, finished with multi pockets. Made in bright green or yellow cotton, and worn over trench coats, they looked subtle yet revolutionary.
Many looks were anchored by urban trail boots, ideal for a little agit-prop. Which kind of brought the collection right back to Raf Simons’ earliest signature shows, youthquake manifestations in the 90s. Albeit with a very different aesthetic.
“For me, personally, there has been moments in my career that I thought, what am I doing? I’m making clothes when there are so many other things could be done. But then you feel in the street, people reacting wherever you go. So, the intellectually honest thing that we have to do is our jobs the best we can. Bringing creativity, bringing quality, bringing understanding,” concluded Raf.
Rimmel London has teamed up with Red Bull to tap gymnast Lily Smith as the face of the launch of Rimmel’s new Thrill Seeker Mega Lift Mascara.
Rimmel taps gymnast Lily Smith for Thrill Seeker mascara launch. – Rimmel London
As part of the partnership, the five-time national All-American gymnast performed a daring 90-second balance beam routine 52 stories above street level. The routine, developed independently by Smith, featured challenging maneuvers including a front-toss-pike on a beam that extended 9.5 feet above the rooftop—twice the height of a standard competition balance beam.
“Partnering with Red Bull on this adrenaline-fueled project, 52 stories above the ground, is an incredible moment for Rimmel,” said Janine Fernandes, vice president of global marketing for Rimmel London.
“Lily’s extraordinary achievement and fearless ambition, mirrors our own 190-year heritage of empowering bold self-expression. Bringing these two powerhouse brands together for the launch of our new Thrill Seeker Mega Lift mascara was a natural fit, and we’re excited to keep pushing the limits, in beauty and beyond.”
Smith will appear across Rimmel’s global campaign for the Thrill Seeker Mega Lift Mascara across social media and digital platforms starting January 2026.
“Performing this routine in such a unique and unusual setting, ahead of my college season, was a total thrill for me and I’m so excited to have had the opportunity, thanks to Rimmel London and Red Bull. This challenge reflects what I strive for in my sport – pushing limits, embracing creativity, and expressing my own style,” said Smith.