The NRF 2026 Retail’s Big Show will be held in New York on January 11-13 with over 5,000 exhibitors from some 100 countries, showcasing the latest innovations, tech tools and solutions for the retail trade.

The event will once again be staged at the imposing Jacob K. Javits Convention Centre in Manhattan, and will feature a busy programme of conferences, keynote speeches and panel debates. One of the show’s star attractions will be actor Ryan Reynolds (of Deadpool and Detective Pikachu fame), who will illustrate his various business ventures.

Also among the participants, representatives of corporate giants like Google, Amazon, Zalando, AliExpress, Adidas, JD Sports, VF Corp., H&M, Mango, Guess, Old Navy and Gap Inc., Abercrombie & Fitch, Michael Kors, Nordstrom, Urban Outfitters, Perry Ellis, The North Face, Bestseller, Lowe’s, Pandora, Coach and Shopify.

Industry experts will speak at sessions on elevating the customer experience, adapting business operations to drive efficiency, promoting business-model agility, recruiting next-level talent, and understanding the latest retail technology. Among those sharing their insights at NRF 2026 Retail’s Big Show will be Fran Horowitz, CEO of Abercrombie & Fitch, Carhartt CEO Linda Hubbard, Marc Metrick, CEO of Saks Global, Michael Rubin, founder and CEO of Fanatics, and Ulta Beauty CEO Kecia Steelman.

The show will feature The Expo, a section on new retail technologies and solutions, the Vendors in Partnership Awards, What’s in Store for Retail Media Networks, as well as happy hours on the Expo floor and tours of some of New York’s more innovative retail spaces.

Several participants from leading French companies are expected, like Gonzague de Pirey, chief omnichannel and data officer at LVMH, Gabriel Bertoli, head of digital transformation at L’Oréal, Anne-Claire Baschet, head of data and AI at French unicorn Mirakl, and Hervé D’Halluin, in charge of RFID and traceability at Decathlon.

In terms of exhibitors, France will be represented by 28 companies under the Business France banner. They include Autone (specialised in inventory optimisation using AI tools), RetailNext (which generates metrics analysing retail footfall and customer behaviour), omnichannel and logistics experts like OneStock (specialised in order management systems) and Revers.io (returns management and SAV analysis), as well as specialists in new purchasing-path solutions like Faume (for second-hand while label products) and Live Vendor (DTC sales solutions).

The 2025 edition of NRF Retail’s Big Show, featuring some 6,000 exhibitors, was held in New York on January 16-18, and attracted over 40,000 visitors.