LVMH has promoted three new executives in human resources, including a new chief people officer for LVMH Americas and a chief human resources officer in the conglomerate’s Fashion Group.

 
The Paris-based group named Paula Fallowfield as chief people officer for LVMH Americas, effective April 1, 2026. Fallowfield will be based in New York and report to Maud Alvarez-Pereyre, LVMH’s chief human resources officer.
 
“Over the last three years, Paula led the impactful modernisation of the HR function of Moët Hennessy, by fostering inclusive culture and employee engagement,” LVMH said in an internal announcement made available on Wednesday to FashionNetwork.com.

Fallowfield will closely collaborate with Michael Burke, chairman and CEO of LVMH Americas, and local leaders to support the group’s ambitions in the region, and cultivate proximity and growth opportunities for talents, the announcement read. 
 
Fallowfield started her career at Harrods in 1995 as director of recruitment. In 2003, she ran her own executive search firm Fallow & Co, before taking over various HR responsibilities at Burberry, where she stayed five years. In 2017, she joined the Natura Group, first as chief HR officer of AESOP and in 2020, she was appointed chief HR officer of Natura & Co.

Fallowfield holds a BA in Political Science from Iowa University and joined LVMH in 2022 as HR EVP for its Wine and Spirits division. She also attended the Executive Compensation Committee Program at Harvard Business School. 

 
Claire de Coincy succeeds Fallowfield as Moët Hennessy’s chief human resources officer, effective March 23, 2026. de Coincy will report to Jean-Jacques Guiony, president and chief executive officer of the Wines and Spirits division. 
 
The group hailed de Coincy’s “achievements for the LVMH holding and other activities, where she successfully partnered with leadership teams to develop people centric organisations, proximity, and a culture of efficiency,” and predicted she will continue to strengthen Moët Hennessy’s human resources strategy, focusing on talent development, diversity, and employee engagement. Her replacement will be announced shortly. 
 
de Coincy began her career with the L’Oréal Group, where she spent 15 years and initially held positions in marketing, notably as international axe marketing director for Garnier. She then transitioned to human resources and was named human resources director for L’Oréal Luxe DMI. In 2017, she joined Chloé as global human resources director and a member of the Executive Committee. A graduate of the ESCP Business School, de Coincy joined LVMH in 2023 as CHRO LVMH holdings and other activities. 
 
Finally, Anna Briem has been appointed chief human resources officer for the LVMH Fashion Group, effective January 1, 2026. She succeeds Vincent Coubard, who will retire from the group after a rich career spanning over 30 years. 

 
Briem will report to Pietro Beccari, chairman and CEO of the LVMH Fashion Group. During her tenure at LVMH’s Celine, Briem “played an instrumental role in supporting the scale transformation of the maison, developing talent and promoting a collaborative culture,” the internal memo said.  With the Fashion Group, Briem will further expand her impact and leverage its internal talent pool to accelerate the development of its maisons. 
 
Briem began her career at The Walt Disney Company in 1998 as an HR project coordinator. She became a BIC University manager in 2000 and a PPR University manager in 2004. In 2007, she joined the L’Oréal Group as HR director for Scandinavia, before taking on the role of HR director for its Consumer Products Division in Europe. In 2012, she became the global HR director at Chloé, before being recruited by Céline in 2017 as global HR director. Briem is a graduate of Ablstromer Skolan, in Stockholm.
 
“I am delighted to see Paula, Claire, and Anna take on new responsibilities within our group. They’ve already proven how they stand for our group’s values and ambition; I am convinced that in their new roles, they will further support our talents to grow, learn new skills, and expand their impact to drive collective performance further. These three internal mobilities are great examples of our collective commitment to develop and promote internal talents first,” said Maud Alvarez-Pereyre.
 
“I also want to thank Vincent Coubard for his long-standing contribution at LVMH, and especially at the Fashion Group, where he has been pivotal in supporting the successful development and desirability of iconic maisons and building talented organisations. I am very grateful to Vincent and wish him a joyful and well-deserved new chapter,” she added.