The Brigitte Bardot Foundation, which she founded, announced her death in a statement, expressing its “immense sadness” at the death of the woman “who chose to abandon her prestigious career to devote her life and energy to the defence of animals.”
French actress Brigitte Bardot, on 23 January 1978, in Strasbourg. – AFP Archives
The star of “Et Dieu… créa la femme” and “Le Mépris” died in the morning, at her famous residence, La Madrague, in Saint-Tropez, the foundation told AFP.
At the scene, the dirt track through the bamboo leading to the villa was blocked by a gendarmerie vehicle, an AFP journalist noted.
“We saw her often. I’d watch her go by and, when she was in a good mood, she’d blow us kisses,” said Nathalie Dorobisze, a 50-year-old Saint-Tropez resident, in tears. “It feels strange that she’s no longer here, because she’s always been here.”
La Madrague was a BB touchstone, and it was also the name of the fashion label she launched.
On the same social network, Marine Le Pen, leader of the Rassemblement National, with whom Brigitte Bardot made no secret of her affinity, paid tribute to an “incredibly French” woman: “free, indomitable, uncompromising.”
In recent years, Brigitte Bardot, who embodied the liberalisation of social mores in 1950s France, was known above all for her statements on politics, immigration, feminism, hunters… some of which resulted in convictions for racist insults.
“Freedom means being oneself, even when it’s inconvenient,” she proclaimed defiantly, as the epigraph to a book titled “Mon BBcédaire”, published in early October.
Before making headlines for her stances, the woman known by her initials B.B. was nothing short of a myth.
That of a woman liberated from moral, sartorial, romantic and sexual codes—and from what was expected of her. A woman who “didn’t need anyone,” as Serge Gainsbourg had her sing in 1967, as familiar in Cannes as on Brazilian beaches.
Brigitte Bardot, the first celebrity to lend her features to the bust of Marianne, was a kind of French Marilyn Monroe- likewise blonde, with an explosive beauty and a tumultuous private life, hounded by the paparazzi.
B.B., Marilyn, “I’m sure their two stars form the most beautiful duo in the sky,” Francis Huster, who worked with Bardot in 1973, told AFP.
Marilyn was “a woman who was exploited, whom nobody understood, and who died as a result,” recalled Bardot, who had met her in 1956.
It was a mistake she would not repeat, bowing out at 39, leaving behind around 50 films and two scenes that have entered the pantheon of the Seventh Art: a feverish mambo in a Saint-Tropez restaurant (“Et Dieu… créa la femme”, 1956) and a monologue in which she, nude, listed the different parts of her body, at the opening of “Le Mépris” (1963).
“Nobody has described Bardot better than the writer François Nourissier,” former Cannes Film Festival president Gilles Jacob told AFP: “‘an unstable balance between caprice and damnation’.” Pierre Lescure, another ex-president of the festival, paid tribute to her “crazy, somehow new beauty- absolute and brazen.”
Nothing foretold such a destiny for the young Brigitte: born into a bourgeois Parisian family in 1934, she developed a passion for dance and tried her hand at modelling. At just 18, she married her first love, Roger Vadim, who gave her the role of Juliette in “Et Dieu… créa la femme,” a film that shook up the established order and branded her a sex symbol. With the film’s success, she shot film after film, stirred passions, and got burnt by the limelight.
In 1960, at the height of her fame, she gave birth to a boy, Nicolas, her only child, under the prying eye of the press. Declaring herself devoid of maternal instinct, the actress let her husband Jacques Charrier raise their son.
She later married German millionaire Gunter Sachs, then industrialist Bernard d’Ormale, who was close to the Front National.
Baby seals
She then became another Bardot, a figurehead for animal welfare. The turning point came on the set of her last film, “L’histoire très bonne et très joyeuse de Colinot trousse-chemise” (1973), opposite a goat that she bought and installed in her hotel room.
Defending elephants, opposing ritual slaughter, bullfighting, and the consumption of horsemeat… the fight was only just beginning.
In 1977, she travelled to the ice floes to raise awareness of the plight of baby seals, a highly publicised sequence that made the front page of Paris Match and left her with bitter memories.
Most of her second life unfolded out of the public eye, in the south of France, between La Madrague and a second, more discreet residence, La Garrigue. There she took in animals in distress and ran the foundation that bears her name, founded in 1986.
An organisation that continued to benefit from the glamorous image of her beginnings. The fashion label that bears her name, Brigitte Bardot Paris, offers modern collections inspired by the silhouettes of the 60s and 70s. The company that develops the brand donates a share of its revenue to Family Trademark TLM, which holds the exclusive worldwide rights to the Brigitte Bardot brand and funds the Brigitte Bardot Foundation. The former actress also has a lingerie brand in her name, Brigitte Bardot Lingerie.
In an interview with BFMTV in May, she confided that she longed for “peace, nature” and to live “like a farmer.” This autumn, she was hospitalised for an operation, the nature of which was not disclosed.
Evoking her death, she warned that she wanted to avoid the presence of “a crowd of arseholes” at her funeral.
FashionNetwork.com with AFP
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The French customs authorities told AFP on Saturday that, during an inspection of 320,474 Shein parcels in early November, 25% of non-textile products were found to be non-compliant, confirming a report by Le Parisien.
Shein
Among the irregularities identified during this high-profile operation at Roissy-CDG airport, Customs cited counterfeits, missing labelling, or instructions on cosmetics and electrical devices, as well as failures to comply with standards for certain toys.
This assessment revises down the figures previously announced by the government shortly after the operation. At the time, it said that of 200,000 parcels inspected, 80% were non-compliant.
As for textile products- the Shein platform’s core business- “few instances of non-compliance were found,” Customs reported, attributing this better result to the closure of its marketplace “a few days before the customs operation.”
The operation took place on November 6, and Shein said it had temporarily closed its marketplace to third-party sellers in France on November 5. The legal outcome of these checks and the number of any official reports issued were not specified.
The inspection took place the day after the government launched proceedings to suspend the platform, following the outcry over the sale of dolls of a paedophilic nature.
The Paris Judicial Court has since rejected the request for a temporary blocking order, deeming the measure “disproportionate,” given that Shein had withdrawn the illicit products from sale. The government has appealed.
The Asian platform has also launched an internal audit, and said it would gradually allow European third-party sellers who pass this internal check to sell again on its marketplace.
In France, the number of items contained in small parcels rose from 170 million in 2022 to 773 million in 2024, according to Customs. These products arrive 97% from China.
A previous targeted operation in 2022 found that 96% of the items were non-compliant or counterfeit, according to a parliamentary report in December.
European countries want to impose a €3 levy on small parcels from July 1, 2026, which could even be raised to €5 in France, depending on the outcome of the finance bill in the French Parliament.
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Amazon said on Sunday it has decided not to pursue plans to deliver goods by drone in Italy, saying that while it had made good progress with aerospace regulators, broader business regulatory issues did not support the project.
Flags flutter outside a distribution centre at Amazon’s logistics operations in Italy, in Passo Corese, Italy March 22, 2021 – REUTERS/Remo Casilli/File Photo
The Italian civil aviation ENAC called the decision unexpected, saying in a statement on Saturday the move was motivated by company policy, linked to “recent financial events involving the Group.” The company had announced in December 2024 the successful completion of initial tests of delivery drones in San Salvo, a town in the central Abruzzo region.
In a statement to Reuters on Sunday, Amazon said: “Following a strategic review, we have decided to stop our commercial drone delivery plans in Italy.”
“Despite positive engagement and progress with Italian aerospace regulators, the broader business regulatory framework in the country does not, at this time, support our longer-term objectives for this program,” Amazon added.
The sluggish economic environment is dampening consumer sentiment: many people are holding on to their money rather than shopping extensively. Germany’s largest sports retail group, Intersport, is feeling the effects too and plans to focus on specific themes and trends in the coming year- from football and running to outdoor sports.
The Heilbronn-based sports retailer intends to target specific trends and themes in the coming year – from football and running to outdoor. shutterstock – shutterstock
The men’s World Cup will take place from June 11 to July 19 in the US, Canada, and Mexico- a major event that Intersport is also counting on. “In 2025, what we lacked were major sporting events like the European Football Championship and the Olympics the year before,” said Alexander von Preen, chief executive of Intersport Germany. The DFB team’s matches are scheduled so that they can be watched in the evening in Germany. “These are really favourable conditions for the World Cup.”
All major sporting events are beneficial and encourage people to do more sport. “But football just does it; it stimulates society as a whole in a positive way,” said von Preen. He expects the World Cup to revive interest in team sports. Because “then we will see even more people, more young people in sports clubs.” This area’s share of sales at Intersport had recently dipped slightly.
There is also a strong focus on the sale of shirts: at the home European Championship in 2024, Intersport retailers sold half a million shirts. The DFB team’s pink away shirt in particular struck a chord with customers and was temporarily sold out.
Intersport is banking on this effect again next year. The national team’s home shirt is already available in stores. “The feedback from our retailers when it came to ordering was very, very positive, and the launch of the latest Adidas home shirt has already far exceeded our expectations,” said Intersport executive board member Henriette Tesch, who is responsible for purchasing, among other areas. The same is expected of the away shirt, which Adidas plans to unveil in March.
Intersport’s biggest sales driver is the outdoor category. This includes clothing, shoes, and equipment for activities such as hiking, trekking, and camping. “Outdoor is our most important category- and it’s growing again at a very high, post-pandemic level,” said Tesch. In addition to multifunctional clothing, products that offer protection against UV rays and insects represent a notable innovation in outdoor apparel.
“This is all about health. Many people are no longer interested in achieving the maximum tan, but in protecting their bodies,” said Tesch. Some brands have recognised this and launched corresponding collections. Another continuing trend is that multifunctional jackets, for example, are increasingly visible on the streets.
According to Intersport, running is currently experiencing a boom- driven above all by running communities. “People are going running together- and it’s not about high performance,” said Tesch. It’s more about organising runs as social events and exercising together in groups of like-minded people.
“We benefit from that.” Every year, there are more than 3,000 such running events across Germany. This is reflected in Intersport’s sales- not only through running shoes and clothing, but also through equipment such as hydration systems. “We are currently seeing double-digit growth.” Trends such as Hyrox- an indoor competition in which participants run 1,000 metres eight times and complete workout stations in between- are also positive.
What’s more, Intersport has long observed a convergence of sport and fashion. Sports-inspired clothing such as trainers and leggings has become an integral part of many people’s everyday lives. Now there is another trend: according to Intersport, the classic running shoe is gradually replacing the trainer on the streets. “Take a closer look at people’s feet. In business settings, the white trainer is still firmly established, but you increasingly see running shoes,” said von Preen. With their substantial cushioning and higher soles, they help even non-athletes get through the day comfortably.
“This will support us significantly, especially in the sports shoe business,” said the Intersport boss. “It’s a huge trend. I would say that, compared with the trainer boom, we will now experience this running shoe boom.”
By its own account, Intersport is Germany’s largest sports retail group. It recently had around 700 retailers with more than 1,400 stores nationwide. More than 400 of these also operate under the Intersport name. The group aims to increase its turnover to around six billion euros by 2030- delivering an expected market share of just over 30%.
In 2023/24, retailers’ turnover fell slightly to 3.46 billion euros, partly due to subdued consumer sentiment. However, it said it had gained market share. For the financial year ending in September, von Preen recently anticipated slightly better trading. The retail co-operative generally does not disclose profit figures.
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