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Marita Moreno launches limited-edition Michone Viana boots, crafted by certified artisans

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December 22, 2025

Six of the seven pairs of Marita Moreno’s handmade boots, 100% Made in Portugal, are now available. Named Michone Viana to celebrate “the Minho textile tradition through a unique history of craftsmanship,” they are the latest creation from Portuguese designer and cultural manager Marita Setas Ferro, a Mozambique-born creative long recognised for her work at the intersection of sustainable fashion, textile sculpture, and craft. This recognition is due in large part to the singular creations of her accessories and footwear brand, founded in 2008 after she obtained a master’s degree in Sculpture from FBAUP (Porto), alongside postgraduate studies in Cultural Management at ISCTE (Lisbon) and in Design and Marketing at the University of Minho (Braga), as well as training in Fashion Design at CITEX (Porto).

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“These boots are a highly exclusive run of seven pairs made from the artisanal weaving used for the traditional Viana costume,” she tells FashionNetwork.com. “Because they were cut from the skirt, each pair is unique in the pattern and colours it displays.”

For sale, “we have six pairs, in sizes 36 to 41, priced at €260.” They can be purchased online on Marita Moreno’s website or, for those who want to try them on, “we can leave them at Cru or UsoLuso (Porto) or send them to the Rita Salazar Store (Lisbon) for a more personal experience,” she adds.

The name Michone Viana (often “Nina”) comes from the Portuguese artisan and creator frequently associated with Viana do Castelo, whose work is distinguished by the preservation and reinvention of Portugal’s textile and craft heritage, reinterpreting traditional elements such as Lenços de Namorados and typical embroidery, or creating accessories like bags, purses, and key rings.

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The connection between Michone Viana and Marita Moreno is most evident in this specific model: the Michone Viana boots, which form part of Marita Setas Ferro’s Handmade Line. They pay homage to Minho’s heritage, and specifically to the traditional crafts of Viana do Castelo, using handwoven Minho textiles with traditional patterns (such as ‘puxados’), originally found on the round skirts of local folklore.

Although the name evokes Michone Viana’s style, the weaving used in these specific Marita Moreno pieces is often executed by certified artisan Aida Pires Martins. Here, the handwoven Minho textile is combined with Burel (100% natural wool from Serra da Estrela) and natural or recycled rubber soles, upholding designer Marita Setas Ferro’s ethical commitments.

That said, the Michone concept that gives Marita Moreno’s collection its name is inspired by the character Michonne from the series ‘The Walking Dead’, focusing on a design of practical, hard-wearing slip-on boots that marry character and simplicity. In essence, it represents a fusion of identities, in which Michone Viana’s name and artisanal aesthetic, with a focus on Minho heritage, serve as inspiration rather than raw material for Marita Moreno’s limited editions of sustainable luxury footwear.

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“Each pair is made with artisanal weaving from Minho, with traditional designs and techniques such as ‘puxados,’ produced by artisan Aida Pires Martins,” Marita Setas Ferro emphasises in the note she sent us. “This rare fabric- originally created for the emblematic round skirt of Minho folklore- carries generations of cultural identity. Instead of a skirt, this textile heritage takes on new life in our Michone boots.”

“With traditional Minho motifs and colours, the Michone Viana boots are part of an extremely limited edition, created with deep respect for culture, artisanal savoir-faire and Portuguese pride.”

“For the plain-coloured sections, we used blue Burel, a 100% wool cloth produced by a family-owned company in Manteigas, in the Serra da Estrela,” she continues. “Thanks to a unique finishing process, the wool becomes more compact, durable and naturally waterproof — ideal for long walks and everyday use.”

“As part of Marita Moreno’s Handmade Line, the Michone Viana boots are designed and produced in Portugal, working only with certified artisans and local factories, combining comfort, durability and timeless design,” she concludes, highlighting the fact that this is: “A rare edition. A living tradition. A statement made to last.”

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Showroomprivé finalises the sale of its stake in The Bradery

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December 22, 2025

Three years after backing the rising star of premium flash sales, Showroomprivé has announced the completion of the sale of its stake in The Bradery. The exit gives the group some financial breathing space while allowing The Bradery’s founders, Édouard Caraco and Timothée Linyer, to regain their independence.

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In 2022, Showroomprivé acquired a 51% stake (since increased to 52.75%) in The Bradery, a French start-up offering a curated approach to flash sales of collections for premium fashion and accessories brands. By doing so, the group brought a potential competitor in-house and secured expertise in a specific segment of the market.

Three years on, the fashion e-commerce landscape has shifted. In early December, Showroomprivé announced it was selling its shares in The Bradery back to its founders. And on December 22, the Paris-region group confirmed the ‘closing’ of the sale of its stake to Timothée Linyer and Édouard Caraco.

Financially, the transaction is far from insignificant for a company that faced a challenging year in 2025. Showroomprivé will immediately receive €19 million in cash, in addition to a €3 million vendor loan and earn-outs indexed to The Bradery’s performance between 2027 and 2029.

For Showroomprivé, which has seen mixed performances in recent years amid sluggish clothing demand, the sale is a strategic move to strengthen its financial position. “This transaction crystallises the significant value created since 2022,” management emphasises in its press release. The group supported The Bradery’s growth, which already claimed more than €50 million in gross merchandise volume at the time of its acquisition.

Although they are parting ways in terms of capital, the cord is not entirely cut. Notably, a support agreement has been signed through to 2028. The founders of The Bradery, who note that their business remained independent of the group in many respects, will continue to assist Showroomprivé with its technology transition and digital marketing.

For its part, The Bradery becomes fully independent once again. For Édouard Caraco and Timothée Linyer, the challenge is considerable: to maintain the growth trajectory of a brand that has brought together a community of more than 400,000 buyers around meticulously curated selections of fashion, beauty, and home brands, as well as experiences and travel.

For Showroomprivé, which posted net sales of €650 million in 2024, the priority now is to concentrate its resources. By refocusing on profitability and capital optimisation, David Dayan’s group signals its intention to navigate cautiously in a sector undergoing rapid consolidation.

It remains to be seen how The Bradery, still a small player in the sector, will progress over the coming years.

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eBay, Vestiaire Collective, H&M’s Sellpy among Europe’s top 10 sustainable re-commerce marketplaces

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December 22, 2025

French refurbished tech e-tailer Back Market is Europe’s top-ranked sustainable resale platform, according to Cross-border Commerce Europe (CCE). Three fashion resale specialists, eBay, Vestiaire Collective and H&M’s Sellpy, were among the ranking’s top-10 platforms, with Vinted in 11th place.

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The CCE ranking is based on an analysis of the various players’ CSR pledges, cross-referencing the share of their business that falls strictly in the sustainability category with a weighted audit of over 75 sector certifications (like B-Corp and Fashion Pact). Besides certifications, the CCE methodology also assessed the business models, putting a premium on circularity initiatives (like resale and repair) and the presence of alternative services such as product rental, customisation, on-demand production, etc.

Europe’s top-ranked sustainable marketplace was French refurbished tech e-tailer Back Market, ahead of Etsy (USA), OLX (the Netherlands) and Refurbed (Austria). eBay came fifth, ahead of British used photo and video equipment e-tailer MPB.

Vestiaire Collective, the French specialist in second-hand premium and luxury fashion, ranked seventh, followed by Sellpy (owned by Swedish group H&M), by British used tech specialist CeX, and by another French high-end pre-owned fashion marketplace, Collector Square. Vinted was ranked 11th.

Among the factors negatively affecting CCE’s sustainability rating are the carbon impact associated with air freight, high return rates, and a business model based on fast fashion. China-based businesses raised major ethical concerns in terms of human rights compliance, while lack of transparency on traceability was another factor negatively affecting a marketplace’s ranking.

“The re-commerce market is projected to account for 7.4% to 7.8% of the fashion and beauty industry by 2026, up from 6.9% in 2025,” stated CCE, adding that cross-border e-commerce generates 70% of the re-commerce sector’s sales volume.

In 2025, CCE said that marketplaces accounted for 74% of Europe’s online re-commerce GMV (which was up by 18%), generating a revenue of €90 billion out of a total of €121 billion.

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M&S says scent sales are rising as consumers look for ‘affordable treats’

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December 22, 2025

Accessibly-priced fragrance is turning out to be one of the top gifting purchases this Christmas, according to M&S.

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That’s because the high street retail giant said it’s leading the way with purchases of its “own-label beauty success story” via its Discover range of scents, where prices range from £7 for 30ml, £10 for 100ml, and 100ml Eau de Parfums (launched in October) for £16.

Not that it’s alone as other reports have also suggested fragrance at all price levels is a favourite treat for consumers this festive season.

So how many bottles has M&S sold in total? Half a million in the current quarter. And in the last week alone, its heroine scent, Soft Iris, sold 2,100 bottles a day.

By the end of the quarter, M&S expects to sell over a million bottles, “making fragrance one of the most popular beauty categories for seasonal shoppers”.

Since Discover was launched, it said sales have beaten expectations and M&S also added two limited edition winter fragrances – Winter Nights and Sparkle & Shine — to the range. The former sold out in eight weeks, and the latter is on track to sell out within the next two weeks, it said.

And both fragrances sold 10% faster than last year’s options, “showing that customers are embracing seasonal scents more than ever”.

Over the past year, M&S said it’s grown its share of the own-label fragrance market from 8.3% to 12.4% “reflecting a wider trend for affordable indulgence [with] customers treating themselves and gifting friends and family with small luxuries that feel special without the luxury price tag”.

James Mugford, head of beauty at M&S, said: “Fragrance is… an example of how own-brand is bringing in new customers, and helping reshape and modernise our offer. At Christmas, customers are looking for gifts that feel thoughtful without breaking the bank.”

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