Once upon a time, more than thirty years ago, we were newcomers to the Sarasota/Manatee area. Our midwestern roots set us apart from the local, native Floridians who shared stories of riding horses from “out East” to Lido Beach, commuting to work and school by boat, picnicking under the long-lost pines at Siesta Beach, breaking up the workday with lunch at the Granary pop-up in Kress Plaza, O’Leary’s, the HobNob, or Main Bar, and so many more treasured stories from simpler times.

Back then, it was a quiet, sleepy town with a vibrant history, abundant natural beauty, a welcoming spirit, and a lifestyle that felt like home. We set about grafting our life onto the story of a place with roots established long before we arrived.

We assimilated into the community, establishing friendships and growing businesses in insurance, real estate, hospitality, and community partnerships.

During the past few decades, the area has grown and changed almost beyond recognition. Just as the locals accepted us all those years ago, it is our turn to adapt to the growth and extend the same welcoming spirit while buildings rise around us, shade patterns shift, traffic increases, and iconic landmarks undergo improvements and renovations.

Still, there are stalwart sentinels in our area that steadfastly mark time with historic significance, such as the Ringling Museum, the Asolo Theater, and the New College campus. With such rapid growth, as new threads are woven into old, strengthening the fabric of our community becomes paramount.

It is a pivotal moment in the timeline of our area. Decisions made now will determine the future of Sarasota and Manatee counties. One opportunity in which we see the potential to positively impact the area and help create a thriving hub of innovation, art, culture, intellectual curiosity, and creativity is to invest in New College.

As Gov. Ron DeSantis ushered in new leadership at New College and natural consequences of the disquiet of change reverberated, a period of adaptation ensued as the community expressed a wide array of opinions. The spirited conversation captured the collective attention.

However, something profound was quietly happening at the same time.

In the short time since the changes occurred, New College has raised more than $10 million from the community, dramatically increased enrollment, and sparked a wave of excitement not seen here in decades. It is now ranked the #1 liberal arts college in the country (Washington Monthly).

New College President Richard Corcoran is optimistic and enthusiastic about what lies ahead as he continues to lead with his signature intellect, kindness and grace. This is evidence that on the other side of change, no matter how difficult, there is often the opportunity for something really positive to occur.   Having New College thrive defines real economic development.

Shouldn’t the success of a bedrock institution in our community be a common goal? A strong college is not just about classrooms; instead, it’s about drawing talent to the area, attracting businesses, and fostering an ecosystem where innovation flourishes.

Communities like Austin, Nashville, and Pittsburgh didn’t become magnets for talent by accident. They made bold bets on education, and the returns compounded for generations. Our community has that same opportunity right now.

We also have something unique: a cultural identity that makes this region unlike any other in Florida. We are the state’s cultural garden, home to the Ringling legacy, a robust performing arts community, a hub for both elite and recreational sports, and institutions that bring world-class talent and opportunity to our stages, galleries, fields, arenas, and waterways.

Of course, the true foundation of our community is both the beauty of our natural areas and the warmth, hospitality, and generosity of the people who live here. However, even all of that does not secure our future. We need to invest in the next generation of leaders who will keep our region vibrant and vital for decades while honoring its history, people, and natural resources.

Make no mistake: every region in Florida and beyond is competing for the same talent, the same

companies, and the same dollars. Cities that hesitate in this fast-growing marketplace will lose. Cities that invest will win.

We want to help Sarasota and Manatee counties rise to their potential by making a personal commitment of $1 million toward New College of Florida.

Colleges like New College don’t just educate students; they anchor regional and state economies. The companies that come here will be those that see a strong, growing talent pipeline. That’s what makes this investment not just an educational commitment, but an economic investment.

With New College’s current trajectory, now is the time to accelerate, not retreat. Enrollment has surged, and programs like marine science, data science, and free speech and civil discourse institutes are positioning New College as Florida’s living laboratory for innovation.

This is exactly the kind of momentum that can transform a region.

Imagine what happens if we take this momentum and scale it. If New College grows its investment to $20 million, if we merge resources across campuses, and if we position this region as a single unified university hub, the ripple effects will transform Sarasota-Bradenton for the next 50 years.

This is about more than just one college. For too long, Southwest Florida has been seen primarily as a retirement destination. New College gives us the chance to redefine this region as a place of innovation, talent, and growth. The kind of place where the next generation chooses to stay and build their lives, all while elevating the cultural, intellectual, and social opportunities for our retired and seasonal populations who have so much to offer our community with their wisdom, experience, and talents.

Investing in New College is a way to honor the roots of our community with dignity and respect while forging ahead with energetic optimism toward excellence.

We may now be the ones lapsing into nostalgia, sharing memories of afternoons at GWiz, big life moments celebrated at The Colony, takeout from the Wildflower in Siesta Village, free parking, or life before roundabouts, to name a few, but time has only fortified our shared commitment to this area.

We aren’t donors from afar. We’re neighbors, business owners, and stakeholders in this community’s success. That’s why we’re investing and why we’re making a rare public announcement about it — so that others — business leaders, philanthropists, civic partners — will invest as well.

For us, the choice is clear. This special place, with its beauty, culture, and possibilities, deserves a future that matches its promise. The time to build Sarasota-Manatee’s future is right here, right now.

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Steven Herrig is CEO of SUNZ Insurance.