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Gen Z’s reality check: Birkin resale prices slump as aspirational luxury takes a hit

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The Birkin bag resale craze may have hit its peak, serving up a dose of reality for Gen Z aspirational luxury buffs coveting the Hermès accessory as their next big investment piece.

The luxury handbag flung across the elbow of celebrities like Cardi B and Heidi Klum has appeared to have lost some of its appeal on the secondhand market, new data shows, though it continues to sell for higher than its eye-popping five-figure retail value. Birkin bags are a particularly hot commodity on the resale market because of how difficult it is to get the product new, requiring a customer to be a loyal Hermès shopper or build a relationship with a sales associate.

According to Bernstein Research’s Secondhand Pricing Tracker, the average resale premium for Birkin and Kelly bags—a metric representing the auction price compared to its retail cost—has fallen from 2.2 times its original value in 2022 to 1.4 times as of last month. That means a Birkin originally bought for $10,000 and resold in 2022 would have fetched for $22,200, while a bag originally retailing for the same price and resold at auction today would be worth about $14,000 on the resale market today.

Birkin bags, prized by many for the exclusivity associated with buying the bag, became a pandemic resale darling as wealthy shopping unaffected by COVID-related economic woes, sought out the in-demand bag on the secondhand market, as Hermès produces a limited number of the accessory each year. However, 2025 has marked the end of a “luxury supercycle” according to Berenberg analysts, as consumers face headwinds like inflation, and retailers fail to woo aspirational shoppers. A Bain & Co. report released this summer also found the luxury market contracted 3% in early 2025, losing about 50 million customers.

Simmered-down resale prices for the Birkin bag is bad news for Gen Z’s aspirational luxury dreams, perhaps quieting a trend of young big spenders scooping up luxury items in hopes of making a profit on the secondhand market.

Gen Z is besotted with Birkin 

Luxury retail brands are targeting Gen Z, who have entered the luxury market earlier than generations past, but are still developing their taste for what products they seek out. Some members of this young generation—with a penchant for investing and side hustles—have channeled their love for the finer things into a lucrative entrepreneurial effort.

“Whoever says handbags aren’t an investment are lying,” one TikTok user said in a 2023 video. “What I’m holding in my hands [an Hermès Birkin bag] is undoubtedly a better investment than the S&P 500, stocks, and gold.” 

James Firestein, founder of luxury resale and authentication platform OpenLuxury, said the appreciating value of a Birkin is no joke, claiming the resale value of the handbag and its Kelly counterpart, over the last decade, has outpaced gold.

“I know several instances where people have doubled their money based on buying it 10 years ago, and reselling it today in pristine condition,” Firestein told Fortune last year. “It’s similar to buying a Picasso and holding it in your home, because you can look at it, you can enjoy it. But then you ship it off in a couple of years and trade it for something else.”

Birkin’s resale value compared to more traditional assets, though still steep, is perhaps overexaggerated: $10,000 invested in the S&P 500 a decade ago would be worth about $30,000 to $40,000 today, while a Birkin bought 10 years ago for the same value would be about double its value, according to a report released last week by secondhand retailer Rebag. The analysis indicated Hermès bags appreciated an average of 92% on the secondhand market during the last decade. 

Resale risks

While luxury items like a Birkin bag can soar in value during a period of high demand, most luxury goods are vulnerable to the very trends that once made them popular. 

Jessica Ramírez, cofounder and managing director at retail data firm The Consumer Collective, told Fortune that beyond economic struggles, Birkin bags may be losing some resale value just because trends are slowly shifting. According to Ramírez, resellers wanting to get the most on a secondhand sale have to time their initial purchase before the item gains too much popularity and resell it at the height of its influence. That peak has likely passed.

“From a market perspective and from a brand perspective, you want to cater your trends in the early days and see how early adopters are going to take and mature them, so you can get that mass,” Ramírez said. “It works in reverse for a collector or someone who’s trying to make profit.”

The good news for resellers is despite Birkin prices cooling off at auction, the Hermès arm candy is still in rarified air: The Rebag report found Hermès was still the top brand on the secondhand market. When actress Jane Birkin’s original Hermes Birkin sold for more than $10 million at Sotheby’s in Paris earlier this year, it was record-breaking. According to the auction house, it became “the most valuable luxury item ever sold at Sotheby’s Paris.”





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Exclusive: Cursor acquires code review startup Graphite as AI coding competition heats up

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Cursor is buying code review startup Graphite in a deal that brings together two popular tools in AI-powered software development.

The companies declined to disclose financial terms of the transaction, but said it involves a mixture of cash and equity. They said Graphite will to continue operating as an independent product, but with deeper integration into Cursor’s code editing platform. The deal is expected to close in the coming weeks.

Cursor CEO, Michael Truell, told Fortune the acquisition addresses what he sees as an emerging bottleneck in software development.

“The way engineering teams review code is increasingly becoming a bottleneck to them moving even faster as AI has been deployed more broadly within engineering teams,” he said. “Over the past 2.5 years, Cursor has made it much faster to write production code. However, for most engineering teams, reviewing code looks the same as it did 3 years ago. It’s becoming a larger portion of people’s time as the time to write code shrinks. Graphite has done lots of work to improve the speed and accuracy of code review.”

AI code editors like Cursor help programmers while they’re writing code—making suggestions, explaining the function of a particular piece of code, and helping teams move around large projects faster. Graphite, used by companies like Shopify, Snowflake, and Figma, helps teams review changes and decide when code is ready to ship, after its written.

“We focused on the writing side of things. Graphite has focused on the review side of things. We think the two together can make something even better,” Truell said.

Graphite CEO Merrill Lutsky said that the two companies “have an almost identical vision for what the future of software development looks like.”

“Cursor has defined the new way to write code, and we’re defining how you review and merge it. Putting those together lets you build an end-to-end platform,” he told Fortune.

In the immediate term, both products will remain separate, with Graphite maintaining its independent brand. Throughout 2026, Truell said the companies plan to make it easier for developers’ code to connect with the review process, including smarter, more context-aware code review that adapts to how teams actually write code.

Lutsky said concerns about AI-generated code quality have been a major focus for Graphite. “We’ve invested deeply in ensuring that code written with the help of AI is safe and high quality,” he said. “Together with Cursor, we’re going to double down on that and help teams build secure, efficient, high-quality products.”

An end-to-end AI coding platform

The acquisition comes just one month after Cursor, which is valued at $29.3 billion valuation, announced it had reached $1 billion in annualized revenue. The company has seen a rapid rise since it was founded by a team of four MIT graduates in 2022. The company’s AI coding tool, which first launched in 2023, has seen major deployments at companies like Salesforce, which according to Truell said had seen a 30% uplift in engineering productivity from using Cursor.

Graphite is not Cursor’s first acquisition. The company bought AI coding assistant Supermaven in November 2024 and scooped up talent from enterprise startup Koala in July.

Graphite, which Lutsky co-founded nearly five years ago with Tomas Reimers and Greg Foster, raised $52 million in a Series B round in March 2025. The company told TechCrunch revenue grew 20x in 2024 without disclosing absolute figures, and expanded to serving tens of thousands of engineers at more than 500 companies, including customers such as Shopify, Snowflake, Figma, and Perplexity.

Lutsky said the deal offers Graphite the opportunity to build a more unified development platform. “We’ve long dreamed of connecting the surfaces where we create, collaborate on, and validate code changes,” he said, adding that the deal dramatically accelerates that timeline.

The AI coding market is booming

The AI coding market has exploded over the past two years as enterprises rush to adopt AI tools in hopes of productivity gains. The U.S. market for AI code tools was valued at $1.51 billion in 2024 and is expected to reach nearly $9 billion by 2032.

Big Tech companies including Microsoft and Google are automating large parts of their coding. According to Microsoft CEO Satya Nadella, as much as 30% of the code within the company’s repositories is now written by artificial intelligence while at least 25% of new Google code is generated by AI, according to CEO Sundar Pichai.

Companies are betting that AI coding tools can supercharge software engineers productivity, but early studies have been mixed. A July study by nonprofit research organization METR found that experienced developers using AI tools were actually 19% slower when using an AI coding assistant, even though they believed they were faster. Consulting firm Bain & Company also reported in September that real-world savings from AI coding have been “unremarkable.”

Nevertheless, the deal positions Cursor more aggressively in an increasingly competitive market, with OpenAI, Anthropic, and GitHub Copilot among those vying for dominance in the space. Most of these tools, however, are built on top of the same underlying “foundation” AI models rather than developing their own. Cursor, for example, uses Anthropic’s Claude and allows users to choose models from other providers to power code generation.

While Graphite is also backed by Anthropic, Lutsky downplayed concerns about competing directly with large model providers. “The larger base-model companies are trying to compete across many different verticals,” he said. “Cursor is solely focused on how engineers build with AI, and that focus really sets them apart.”

Truell also brushed off the threat from major AI labs. “Our approach here is to use a combination of the best technology that partners have to offer and then technology that we develop ourselves,” he said. The company has focused on cherry-picking the best available models, supplementing them with proprietary ones, and wrapping everything in what it argues is a superior user interface.

As for the next year, Truell said the company currently has no additional deals planned, with Cursor focused on building out product features rather than eyeing an IPO.

“Our goals for the company are very ambitious over the course of the next decade,” he said. “We think that this is the decade in which coding will be automated, and the way in which professional teams build and deliver software will change across the entire software development life cycle.”



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‘This year is just not a jewelry Christmas’: Meet a 64-year-old small businesswoman who’s seen her Main Street decline for the last decade

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She had worked 22 days straight in her job as a technician at an engine plant to save up, and now Daijah Bryant could finally do what she was putting off: Christmas shopping.

Bryant pushed her cart out of a Walmart in Rocky Mount, North Carolina, and loaded her sedan’s backseat with bags of gifts. While they would soon bring joy to her friends and family, it was difficult for the 26-year-old to feel good about the purchases.

“Having to pay bills, if you happen to pay rent and try to do Christmas all at the same time, it is very, very hard,” she said with exasperation.

Ahead of President Donald Trump’s Friday evening visit to Rocky Mount, some residents say they are feeling an economic squeeze that seems hard to escape. The uneasy feeling spans political affiliation in the town, which is split between two largely rural and somewhat impoverished counties, although some were more hopeful than others that there are signs of reprieve on the horizon.

This will be Trump’s second event this month aimed at championing his economic policies ahead of a consequential midterm election next year, both held in presidential battleground states. Similar to Trump’s earlier stop in Pennsylvania, Rocky Mount sits in a U.S. House district that has been historically competitive. But earlier this year, the Republican-controlled legislature redrew the boundaries for the eastern North Carolina district to favor their party as part of Trump’s push to have GOP-led states gerrymander their congressional districts to help his party retain its House majority for the last half of his term.

Rocky Mount may be in a politically advantageous location, but the hardships its residents report mirror the tightening financial strains many Americans say they are feeling, with high prices for groceries, housing and utilities among their top concerns. Polls show persistently high prices have put Americans in a grumpy mood about the state of the economy, which a large majority say is performing poorly.

Trump has insisted the economy is trending upward and the country will see some relief in the new year and beyond. In some cases, he has dismissed affordability concerns and encouraged Americans to decrease their consumption.

‘Without the businesses, it’s dead’

Crimson smokestacks tower over parts of downtown Rocky Mount, reminding the town’s roughly 54,000 residents of its roots as a once-booming tobacco market. Through the heart of downtown, graffiti-covered trains still lug along on the railroad tracks that made Rocky Mount a bustling locomotive hotspot in the last century.

Those days seem long gone for some residents who have watched the town change over decades. Rocky Mount has adapted by tapping into other industries such as manufacturing and biopharmaceuticals, but it’s also had to endure its fair share of challenges. Most recently, financial troubles in the city’s government have meant higher utility prices for residents.

The city has been investing to try to revitalize its downtown, but progress has been slow. Long stretches of empty storefronts that once contained restaurants, furniture shops and drug stores line the streets. Most stores were closed Thursday morning, and not much foot traffic roamed the area.

That’s left Lucy Slep, who co-owns The Miner’s Emporium jewelry store with her husband, waiting for Trump’s promised “Golden Age of America.”

The jewelry store has been in downtown Rocky Mount for nearly four decades, just about as long as the 64-year-old said she has lived in the area. But the deterioration of downtown Rocky Mount has spanned at least a decade, and Slep said she’s still hoping it will come back to life.

“Every downtown in every little town is beautiful,” she said. “But without the businesses, it’s dead.”

Slep’s store hasn’t escaped the challenges other Rocky Mount small businesses have endured. Instead of buying, more people have recently been selling their jewelry to the shop, Slep said.

Customers have been scarce. About a week out from Christmas, the store — with handmade molded walls and ceilings resembling cave walls — sat empty aside from the rows of glass cases containing jewelry. It’s been hard, Slep said, but she and her husband are trying to make it through.

“This year is just not a jewelry Christmas, for whatever reason,” she said.

Better times on the horizon — depending on whom you ask

Slep is already looking ahead to next year for better times. She is confident that Trump’s economic policies — including upcoming tax cuts — will make a marked difference in people’s cost of living. In her eyes, the financial strains people are feeling are residual effects from the Biden administration that eventually will fade.

Optimism about what’s to come under Trump’s economy might also depend on whether residents feel their economic conditions have changed drastically in the past year. Shiva Mrain, an engineer in Rocky Mount, said his family’s situation has not “become worse nor better.” He’s been encouraged by seeing lower gas prices.

Bryant, the engine technician, feels a bit more disillusioned.

She didn’t vote in the last election because she didn’t think either party could enact changes that would improve her life. Nearly a year into the Trump administration, Bryant is still waiting to see whether the president will deliver.

“I can’t really say … that change is coming,” she said. “I don’t think anything is going to change.”



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Why did Trump get 18 minutes of prime-time television for a totally partisan, largely inaccurate monologue?

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When Donald Trump delivered the first White House address of his second presidency Wednesday night, all major U.S. networks beamed his image and voice onto their airwaves, cable feeds and online platforms.

Americans ended up watching the Republican president stand in the Diplomatic Reception Room and deliver 18 minutes of aggressive, politically motivated arguments that misstated facts, blamed the nation’s ills on his predecessor, exaggerated the results of his nearly 11 months in office and amplified his characteristically gargantuan, immeasurable promises about what’s to come.

This was no commander in chief announcing a military action or discussing a critical national issue. It was a politician’s defiant insistence that he’s doing a better job than polls suggest most Americans believe. And the spectacle raises the question of whether network executives should grant airtime to the leader of the free world for a clearly political speech simply because he asks.

“It’s not that the Oval Office and the White House haven’t been used for political speeches before,” said former NBC executive Mark Lukasiewicz, who is dean of Hofstra University’s communications school after more than a decade leading NBC’s special broadcasts, including presidential addresses.

“But, as with a great deal of what Donald Trump does as president, this was outside the norm,” Lukasiewicz said, adding that news executives are reluctant to flout the historical standard that “when the president feels he needs to speak to the nation, you need to let him speak.”

The uneasy dynamics were further intensified because Trump spoke the same day that the Federal Communications Commission chairman, Brendan Carr, told members of Congress that his agency, which has regulatory authority over media companies, is not in fact an independent agency as has been understood through generations of Republican and Democratic administrations. That’s on top of Trump’s penchant for browbeating individual journalists who cover him and suing news organizations to the tune of multimillion-dollar settlements, notably from CBS and ABC.

Lukasiewicz, who left NBC soon after Trump’s 2016 election, said “it is hard to imagine that those factors aren’t on the minds of news executives and network executives making these decisions.”

Networks typically give presidents the benefit of the doubt

The White House did not immediately reply to questions Thursday about the process that led to Wednesday’s address. The networks also did not respond to Associated Press inquiries. Spokespeople at MS NOW and CNN, cable networks whose prime-time programming already is oriented to political coverage, declined comment.

Presidential addresses often begin with the White House press secretary or communications director contacting networks’ Washington bureau chiefs, asking for a specific amount of time and offering a general description of the topic. Lukasiewicz recalled that when President Barack Obama told the nation that 9/11 mastermind Osama bin Laden had been killed on his orders, his aides had told networks the president wanted to discuss a major national security matter.

Such conversations are relayed up to network executives, who must weigh whether to preempt or delay programming, decisions that can affect advertising revenue. Networks typically grant the time, reasoning that they’re relatively rare and historically have involved substantial matters.

Trump, who relishes talking directly to voters via social media and regularly talks to reporters on Air Force One and elsewhere, has made fewer requests for network time than many of his predecessors; he had not asked at all since returning to the White House in January.

Still, it’s not a guaranteed yes, with Obama and President Joe Biden being denied requests in recent decades.

The president disclosed his plans Tuesday on Truth Social, his social media platform. That announcement came hours after his declaration, also on Truth Social, that the U.S. would accelerate its actions against Venezuela and boats the Trump administration insists are running drugs that reach U.S. soil.

Taken together, those posts triggered chatter in Washington and beyond about official wartime actions. Some newsrooms predictably linked his planned speech to his Venezuela commentary. Presidents, after all, regularly make major military announcements in addresses from the White House: John F. Kennedy on the Cuban Missile Crisis, Lyndon Johnson on Vietnam, Jimmy Carter on the Iran hostages, Ronald Reagan on the Cold War and U.S. maneuvers in Latin America.

Presidents also have made plenty of U.S.-centered speeches, many fairly described as a politician pitching his preferred domestic policies with an unchecked megaphone.

Network leaders notably rejected Obama in 2014 when he wanted to talk about immigration policy while Congress was at an impasse over the matter. Lukasiewicz recalled being part of the executive team that rejected Obama’s request to speak during his first term on the Affordable Care Act becoming law.

In 2022, Biden spoke at length on his concerns about American democracy — but several networks did not carry his remarks from Philadelphia. By itself, the topic could be framed as a national concern above partisanship. Biden’s effort, though, was complicated by the fact that he was talking about Trump and Trump’s supporters who ransacked the U.S. Capitol on Jan. 6, 2021, at a time when they were being investigated and prosecuted.

Trump’s purpose still wasn’t obvious hours ahead of his speech

It’s not clear when — or if — the White House shared the substance of Trump’s remarks with network leaders. People familiar with how the process has worked in previous administrations said it would be defensible, since it was Trump’s first address this term, for networks to grant his request even without clarity about the topic.

By Wednesday afternoon and early evening, White House aides and some executive branch agencies had telegraphed to some journalists that the speech would be more oriented to the state of the nation nearly a year into Trump’s presidency — a framing that would still put the speech within historical norms. Trump, however, went beyond those traditional boundaries.

The United States was “laughed at” before he resumed the presidency in January, Trump insisted. He blamed Biden and Democrats for “the worst (inflation) in the history of our country,” but said “everything … is falling rapidly.” Biden-era inflation was not the worst in history, inflation rates began falling before he left office and, though they are now at or much closer to historically routine levels, that still means prices are rising.

The White House also offered charts that only Fox opted to show.

Trump accused immigrants in Minnesota of stealing “billions and billions” of dollars and used the language of war to call Biden-era immigration levels an “invasion.” He claimed he’d secured $18 trillion in foreign business investments to the U.S. when his own White House puts the number closer to half that. He said he scored a landslide in 2024 — despite his Electoral College vote share ranking in the bottom third through 230 years of victorious presidents.

Asked whether the display could give TV executives pause in the future, Lukasiewicz pointed back to business realities.

“I don’t know,” he said. “Those overlaying factors of the incredible pressure that this president can bring, and has shown himself completely willing to bring on these organizations and their corporate parents when he’s unhappy — that’s still part of part of the equation.”



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