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Meet 25 rising execs inside the Fortune 500

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Good morning. Major technology shifts often spur the rise of a new generation of leaders. Satya Nadella’s track record in building Microsoft’s cloud business earned him the top job in 2014. Arvind Krishna’s early bet on cloud and AI made him an obvious choice to run IBM, as did Ginni Rometty’s reputation in disruptive technologies before him. Doug McMillion’s push for e-commerce proved pivotal in becoming CEO of Walmart and transforming the retailer while there. Go back to 1989 and a digital-first Stan Bergman was champing at the bit to transform Henry Schein.

But technical savvy alone does not a leader make. For a glimpse of who’s likely to take the lead in this next era for the Fortune 500, check out theFortune Next to Lead list that’s out this morning. My colleague Ruth Umoh spent months talking to board directors, management consultants, leadership advisors, recruiters, and current and former CEOs to identify 25 rising executives inside the Fortune 500 who exhibit the skills and mindset of a new breed of CEO. 

Candidates were evaluated across several dimensions, from the scale and impact of their role with the enterprise to their vision and influence beyond the company. There’s Josh D’Amaro of Disney, who oversees a worldwide experiences division embarking on a $60 billion expansion of parks, resorts, cruise ships, and next-generation guest experiences. Within Microsoft, Scott Guthrie’s record at Azure has put him at the center of the company’s cloud and AI strategy. Donna Langley at NBCUniversal is redefining the studio’s multi-platform strategy, while General Motors’ Mark Reuss oversees a broad operational portfolio, from engineering and manufacturing to battery strategy and global markets, making him a central architect of GM’s long-term competitiveness. Keep an eye, too, on Marianne Lake of JPMorgan Chase and Kate Gutmann of UPS.

As always, I’d love to hear your thoughts on candidates you think deserve a spot, and what qualities you think will determine success in the next generation of Fortune 500 CEOs.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

New jobs data

Today is a quirky jobs day that will shed some light on the state of the U.S. economy. The Bureau of Labor Statistics is releasing jobs numbers for November and October. But the data will be patchy because of disruptions caused by the government shutdown; there will be no October unemployment report, for instance. “We’re going to have to look at [the data] carefully and with a somewhat skeptical eye” because it may be “distorted by very technical factors,” Fed Chair Jerome Powell said.

PayPal as a bank

PayPal is taking advantage of the Trump administration’s looser rules towards fintech companies and applying to become a bank. The payments company says the designation will allow it to lend more to small businesses. 

Introducing the U.S. ‘tech force’

The Trump Administration on Monday unveiled what it’s calling the U.S. “tech force” of 1,000 early career engineers and other specialists to research and develop AI and financial products for the federal government. Companies like Nvidia, Palantir, Amazon and Google will partner with the government on the initiative and second some of their own top talent to join its ranks. 

Ford’s EV bust

Ford will record a $19.5 billion impairment for the rollback of parts of its EV strategy. The Detroit carmaker is contending with lower-than-expected demand for EVs and plans to halt production of some pure electric vehicles in favor of hybrid models. 

Fed Chair finalists

President Trump could announce his pick for Fed chair before Christmas. Fortune’s Eleanor Pringle introduces us to the finalists and dissects their on-record opinions about the running of the central bank. This weekend, prediction markets were betting that the race had narrowed to a Kevin vs. Kevin contest

McKinsey gets lean

McKinsey is planning to shirk its non-client facing departments by about 10% in coming months as it contends with a slowdown in its traditional services and flatlining revenue. Governments in China and Saudi Arabia, for instance, have cut back on using consulting firms. 

Companies’ ‘93-7 split’ 

Bill Briggs, Deloitte’s chief technology officer, told Fortune’s Nick Lichtenberg that companies are pouring 93% of their AI budget into technology and only 7% into the people expected to use it. That lopsided investment is all wrong, Briggs says, since it focuses on the physical “ingredients” of AI and not the culture, workflow, and training needed to make the technology effective.

The markets

S&P 500 futures are down 0.25% this morning. The last session closed down 0.16%. STOXX Europe 600 was down 0.05% in early trading. The U.K.’s FTSE 100 was down 0.46% in early trading. Japan’s Nikkei 225 was down 1.56%. China’s CSI 300 was down 1.2%. The South Korea KOSPI was down 2.24%. India’s NIFTY 50 was down 0.64%. Bitcoin went to $87K.

Around the watercooler

Google cofounder Sergey Brin said he was ‘spiraling’ before returning to work on Gemini—and staying retired ‘would’ve been a big mistake’ by Marco Quiroz-Gutierrez

Former Meta integrity chief says new report reveals ‘disappointing’ ad fraud epidemic at the social-media giant by Lily Mae Lazarus

‘I had to take 60 meetings’: Jeff Bezos says ‘the hardest thing I’ve ever done’ was raising the first million dollars of seed capital for Amazon by Dave Smith

What happens to old AI chips? They’re still put to good use and don’t depreciate that fast, analyst says by Jason Ma

CEO Daily is compiled and edited by Claire Zillman and Lee Clifford.



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Lidl launches holiday meal deal for less than $4 per person

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Lidl US is offering its first-ever holiday meal deal that serves 12 people for less than $4 per person. The shopping list includes a ham portion priced at $0.77 per pound, 12 ounces of hawaiian rolls at $1.79, and 7.25 ounces of mac and cheese for $0.56, as well as many other food items like sweet potatoes and ingredients to make a pumpkin pie. The deal runs through Dec. 24, according to the company’s press release

In total, the meal costs $42.66 and feeds 12 people. To qualify for the holiday meal at less than $4 per person, customers must be myLidl members. Other items not part of the holiday meal deal are offered at a discount, including a slightly pricier line featuring premium ham and an assortment of desserts.

“Lidl US is dedicated to making high-quality food accessible to everyone, especially during this time of year,” Lidl US CEO Joel Rampoldt said.

Holiday deals coming at the right time for consumers

The discount deal comes as American shoppers pull back on gift spending for the holidays and voters sour on grocery prices.

In November, President Donald Trump announced he was scrapping tariffs on beef, coffee, and other commodities as Democrats and Republicans alike decried a growing affordability crisis.

Despite inflation slowing since its pandemic spike, food price growth ticked up to 3.1% in September—the latest government data available—slightly outpacing headline inflation at 3% and well above the Fed’s target rate of 2%, according to the Bureau of Labor Statistics.

Still, the economy remains afloat, in large part due to a K-shaped economy, in which wealthier Americans who own financial and property assets have enjoyed the period of elevated inflation, while Americans with less financial means have been struck by sticker shock and rising energy prices. This has led to a downward trend in economic activity from low-income earners and an upward trend in assets owned by the wealthy, creating a “K” shape. 

Mark Zandi, chief economist at Moody’s Analytics, estimated in September the top 10% of earners account for about 49.2% of all U.S. consumer spending—heights that haven’t been reached in data back since 1989. The top 20% accounted for more than 60% of total spending this year.

When announcing another 25 basis points cut last week, Fed Chair Jerome Powell was uneasy about the state of the K-shaped economy.

“As to how sustainable it is, I don’t know,” Powell said.



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Ford CEO Jim Farley said Trump would halve the EV market by ending subsidies. Now he’s writing down $19.5 billion amid a ‘customer-driven’ shift

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Several months ago, Ford CEO Jim Farley said ending the nearly two-decade-long EV tax credit would halve America’s electric vehicle market. Now, his company is facing its own reality check.

Ford said this week it would cease production for the original electric F-150 Lightning, which was once touted as a breakthrough for the industry, and shift some of its existing workforce to producing a hybrid version of the pickup with a gas-powered generator called an EREV‚ or an extended range electric vehicle. The automaker said it would be taking a $19.5 billion charge in 2026 as a result of this “customer-driven shift.” 

With that in mind, it’s worth reviewing what Farley said at the Ford Pro Accelerate summit in Detroit in September. EVs will remain a “vibrant industry” going forward, he said, but also “smaller, way smaller than we thought.” The end of the $7,500 consumer incentive would be a game-changer, Farley added, before predicting that EV sales in the U.S. could plummet from to 5% from a previous 10%-12%.

Speaking to CNBC on Monday about Ford’s electric pivot, Farley claimed the EV market had, in fact, already shrunk to around 5% of the U.S. vehicle market. The automaker’s EV lineup was simply out of sync with consumer demand, he said.

“More importantly, the very high end EVs, the 50, 60, 70, $80,000 vehicles, they just weren’t selling,” Farley told CNBC.

Farley had established Ford’s Model E division in 2022 to innovate on electric vehicles and operate as a startup within the more-than-100-year-old automaker. At the same time, Farley told CNBC that he knew when he established Model E, it would be “brutal business-wise.” That may have been an understatement. In under three years, the Model E division has lost $13 billion, more than double Ford’s net income for 2024

As part of its pivot, Farley said the company is listening to consumers.

“We’re following customers to where the market is, not where people thought it was going to be, but to where it is today,” he said. 

This means prioritizing hybrid and semi-gas-powered EREVs over pure-play EVs. These categories are what customers are still interested in, Farley said. 

To be sure, the company says its Model E division will still be profitable, but in 2029, three years after the 2026 date it had previously targeted. By 2030, the company is also predicting that hybrids, semi-gas-powered EREVs, and pure-play EVs will make up half of Ford’s global sales, a stark increase from about 17% now. And most of that, Farley told CNBC, will be “hybrid and EREV.”

This story was originally featured on Fortune.com



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A SpaceX IPO could be the largest public offering of all time—and Elon Musk’s biggest headache

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The SpaceX public offering could very well be the largest public offering of all time—bringing in even more money than Saudi Aramco’s cosmic $29 billion public listing in 2019. And with the rocketing costs (pun intended) that SpaceX would rack up as it paves the way for more test flights for the mega-rocket Starship it wants to send to Mars, the thousands of additional satellites it intends to send to orbit, and the artificial intelligence data centers it may decide to construct in outer space, some extra billions in cash sure wouldn’t hurt.

But the multibillion-dollar question is: Does Elon Musk really want the headaches that would come with all that money?

Since reports of the potential IPO emerged, would-be buyers have been acting like Christmas came early. Investors—from Wall Street mainstay institutions to the Elon fan-boys who trade shibu inu meme coins in their basements—will clamor to purchase shares in SpaceX on the public markets. The company, which Musk founded in 2002 with a large portion of the money he had made off PayPal, has quite literally built the foundation of America’s private space ecosystem. It is the leading space company in the world and is one of the U.S. government’s most important—and well-paid—private contractors.

Reporting has, thus far, pegged a potential market capitalization at $1.5 trillion, meaning that a public debut would immediately catapult SpaceX into the ranks of the 10 most valuable public companies in the world. Payload Space, which publishes detailed annual revenue research and estimates on SpaceX, forecasted that SpaceX will generate around $15 billion in revenue this year, and between $22 billion to $24 billion in 2026. Musk said earlier this month that SpaceX has been cash flow positive for “many” years. “The SpaceX IPO will be the most anticipated and successful IPO ever, in my opinion,” says Andrew Rocco, a stock strategist at Zacks Investment Research.

Early shareholders who have had to wait for their turn to sell shares in SpaceX’s liquidity events will finally get all the liquidity their hearts desire. And journalists like myself will finally have real visibility into the company’s business and profit breakdowns, and an explanation of what SpaceX has determined are key risks to the business. 

In short, pretty much everyone has a legitimate reason to get excited about a SpaceX IPO—except for Elon Musk.

It’s hard at first to grasp why Musk has suddenly become convinced that taking SpaceX public is worth the scrutiny, criticism, and regulatory burden he has long said he wanted to avoid. He was the leader who took Twitter private, after all, so he could instill sweeping layoffs and changes without the criticisms of the public markets. And, in earlier business history lore, he famously tweeted he was considering taking Tesla private in 2018—a tweet that prompted an SEC investigation and litigation with shareholders. Keeping his other companies private—including Neuralink, xAI, and the Boring Co.—has allowed Musk to run his businesses the way he likes without much public scrutiny.

Tesla—the only one of Musk’s six companies that is publicly traded—has, on several occasions, attracted more short sellers than any other stock in the last several years; Musk’s pay package has been ridiculed and challenged; his tweets have been investigated; and his improbable timelines for product delivery have been picked apart by analysts. Investors punished Tesla stock when Musk stepped away to work in the White House earlier this year, even as SpaceX, thanks to being private, was able to avoid much of the fallout. Indeed, quite the opposite: A share sale this summer pegged SpaceX’s value at $400 billion, while an impending tender offer will double that valuation, according to the Wall Street Journal

The fickle tendencies and demands of public investors haven’t only been inconvenient for Musk at Tesla; he’s sometimes taken them as a personal affront. In a 2017 interview, Musk described a heaping $9 billion short position into Tesla as “hurtful.” In March, during the heat of Musk’s episode running President Trump’s Department of Government Efficiency, Musk admitted on Fox News the personal toll the vandalism to Tesla vehicles and showrooms and Tesla’s plummeting stock price had taken on him.

If SpaceX goes public next year, it will be immediately thrown into the frenzy of Wall Street scrutiny over short-term financials, product delays, and costs. Few analysts will be asking Musk about his long-term plans for colonizing Mars. Surely Musk would never subject SpaceX—the beating heart of his broader cosmic ambitions—to the scrutiny that Tesla endures. That is: unless he felt it was the only option. 

Hitting the ceiling of private markets

It’s hard to imagine that Musk would ever take SpaceX public unless the math depended on it. And, to be sure, the math may not, at least in the short term. SpaceX’s CFO has reportedly told employees that whether and when an IPO would take place was “highly uncertain.”

To date, SpaceX has managed to reel in more capital than most other private companies in history. The company has raised more than $10 billion, according to PitchBook, a figure that, just a decade ago, would have sounded absurd. 

Of course, this is 2025, and—as the private markets have exploded as institutional investors like endowments, pension funds, mutual funds, and sovereign wealth funds have sought outsized returns in venture capital funds—companies like the AI juggernaut Musk cofounded, OpenAI, and TikTok-owner ByteDance have reached valuations in the hundreds of billions that are well above those of most public companies. An $800 billion tender offer would put SpaceX among the 20 most valuable public companies in the U.S., right alongside JPMorgan Chase, which has an $880 billion market cap, and Walmart, which was worth $931 billion at market close on Monday. 

But the private markets have their limits. While there may be some $2 trillion to $3 trillion in capital sitting on the sidelines, available to deploy into private companies—which is nothing to sneeze at—there is somewhere around $100 trillion to $150 trillion that has been invested in global equities, according to PitchBook emerging technology analyst Ali Javaheri. 

“SpaceX has effectively hit the ceiling of what private markets can support,” Javaheri says. “Financing a multi-decade, industrial-scale roadmap simply doesn’t map cleanly onto private fund structures.”

In pure numbers, reports peg discussions for a more than $30 billion raise for SpaceX, which would be—in a single listing—about three times the capital the company has raised since its inception in 2002. To be clear, not all that money would go to fund future SpaceX operations. In an IPO, it all comes down to which shareholders choose to float shares, and it remains to be seen how many shares—if any—SpaceX would list itself.

But it’s hard to imagine a scenario where SpaceX didn’t raise any money at all, or was simply under pressure from shareholders to give them an opportunity to cash out. The company does regular liquidity events, and there is never a shortage of demand. SpaceX’s board includes personal confidants as well as investors who have already made a fortune off of Musk’s various companies, and it would seem unlikely they’d be putting any kind of pressure on Musk to take the company public.

Given that SpaceX is already profitable, and therefore likely doesn’t need immediate cash to continue operation, SpaceX must need capital for some of its impending priorities.

If you follow Musk’s X account and public comments closely, he has suggested a series of places that money might go: the rollout of Starlink for mobile devices, data centers in space, Starlink factories on the moon, and a Starlink-esque satellite network around Mars. There’s the whole defense business, Star Shield, which we know so little about. SpaceX is also working on new Starship launch pads.

All of this will cost money—and a lot of it.

More scrutiny going public

Preparing SpaceX for an IPO would be a headache for Musk. For one, SpaceX would probably need to make some adjustments to its board. As we learned with Tesla early last year, there will be skepticism over whether its members are adequately independent—or if their ties are too close to the founder.

In the heat of the litigation over Musk’s compensation package agreement with Tesla, a judge determined that the process for approval for Musk’s compensation was “deeply flawed,” due to Musk’s close personal and financial ties with the members of the compensation committee, which included SpaceX board member Antonio Gracias.

Based on Fortune’s reporting, SpaceX’s board currently has six members. In addition to Musk and Tesla board member Gracias, who is an investor at Valor Equity Partners and a close friend of Musk; there is Luke Nosek, who was also a PayPal cofounder; Steve Jurvetson, one of the original SpaceX investors and a longtime friend of Musk; and Gwynne Shotwell, who is an insider as president and COO of SpaceX. The only truly independent board member seems to be Donald Harrison, who is president of global partnerships and corporate development at Google. That board composition could expose SpaceX to pressure from investors and potential litigation if it went public.

It’s “heavily weighted toward insiders and Musk loyalists,” PitchBook’s Javaheri says. “I would expect a meaningful expansion of truly independent board members ahead of any listing.”

There’s also ongoing litigation that would draw scrutiny should SpaceX start having to explain it in annual reports. The company is currently fighting a case with the National Labor Relations Board, over allegations from eight engineers who say they were fired for contributing to and signing an open letter that criticized Musk. In March 2025, an appeals court determined that the case could proceed, after SpaceX had attempted to block the Board from pursuing its claims.

Musk’s compensation plan at SpaceX—along with the compensation of all the other top executives, like Shotwell—will become public, too. And, depending on what those plans look like, they could end up provoking more public, and legal, attention.

To infinity and beyond

In 2018, Musk had the phrase “DON’T PANIC” written on the touchscreen of a Tesla Roadster that SpaceX launched into space on board the Falcon Heavy it was testing. It was in homage to one of his favorite books, A Hitchhiker’s Guide to the Galaxy, in which that message was written on the cover of a  guidebook meant to reassure confused space travelers who might be frightened by the chaotic universe they suddenly found themselves in.

As companies graduate from the private markets to the public, executives must start spending as much time reassuring their shareholders as they do running their businesses. There is a slowdown that happens when you have to explain and answer for the decisions you make, versus just looping in a few people on your board. For people like Musk—someone who will sometimes demand that engineers figure out how to catch a rocket with chopstick arms—there is a constant tension between the predetermined rules and bureaucracy of regulation and the desire to move faster, dream bigger.

At Tesla, Musk must balance his ultimate vision for humanoid robots and self-driving vehicles with quarterly metrics and manufacturing costs. A SpaceX IPO will almost certainly hinder the speed at which his plans for Mars become a reality. At the same time, it may be the money and financing generated via that IPO that is the only means to make it possible.

But, for Musk, it will be a sacrifice. He will have to spend an increasing amount of his time saying the same thing to his investors, over and over: DON’T PANIC.



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