In a report of around 40 pages, the Dutch NGO Changing Markets casts doubt on polyester’s virtuous image, suggesting it releases far more microplastics than virgin polyester, according to research conducted at Çukurova University in Turkey.
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The university carried out tests on 51 “representative” garments from the product ranges of the brands Adidas, H&M, Nike, Shein, and Zara. The document, reviewed by FashionNetwork, indicates that recycled polyester sheds 54.8% more microplastic particles. The NGO believes this figure may even be an underestimate.
Changing Markets argues that the polyester presented as recycled by Shein is not actually recycled. This appears to be borne out by the platform itself, as the word “recycled” has disappeared from the product pages of certain items. According to the study, this “polyester fraud” is commonplace in the textile industry, with the study noting evidence of similar practices at H&M and Nike.
When Shein products are excluded from the analysis, the volume of microfibres released is 72% higher than for virgin polyester. The document also notes that microfibres from recycled polyester are 20% smaller than those released by virgin polyester.
Use of bottles under scrutiny
Why the disparity? The study offers little explanation, simply noting that recycling processes, whether chemical or mechanical, weaken polymer chains, creating shorter, more imperfect molecular structures.
However, this is not the study’s main focus, which primarily targets the conversion of plastic bottles into polyester, with 98% of recycled polyester not coming from recycled textiles and clothing. Changing Markets likens this to a form of greenwashing, and argues that the practice misleads consumers about the supposed environmental virtue of these products.
The study was unable to compare shedding due to the lack of virgin polyester at Zara and of uniform materials at Adidas. The material marketed by Shein is suspected of not actually being recycled. – Changing Markets
“Recycled polyester has become a practical solution for the industry, allowing brands to claim progress in reducing their reliance on virgin plastic while increasing overall synthetic fibre production,” reads the study. “Textile Exchange data makes this clear: although recycled polyester volumes increased last year, its overall market share fell from 12.5% to 12%, as virgin polyester grew even faster.”
Disputed findings
Nike proved the most polluting (for both virgin and recycled fabrics), ahead of Adidas: Nike’s recycled polyester shed over 30,000 fibres per gram of garment on average, nearly four times more than H&M and seven times more than Zara.
Adidas maintains that it sees “an environmental benefit in using recycled polyester,” a spokesperson told AFP, because “no crude oil needs to be processed and plastic waste is reused.”
“Compared with virgin polyester, it generates far fewer greenhouse gas emissions,” continued the German sportswear company, citing other scientific studies, such as that by the NGO Microfibre Consortium, which find no significant differences between recycled and virgin fibres when it comes to microfibre shedding.
“The H&M Group shares concerns about the environmental impact of fibre fragments,” the Swedish brand told AFP, pointing out that polyester accounts for only 22% of its production and saying it is working in particular on “research into production processes that reduce the release of particles.”
For now, Nike, Shein, and Zara have not responded to AFP’s requests regarding the study’s findings.
FashionNetwork.com with AFP
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Japanese footwear and sportswear brand Onitsuka Tiger is entering the fragrance world with its first collection of four scents, simply named ‘One,’ ‘Two,’ ‘Three,’ and ‘Four.’
Onitsuka Tiger “One”
Named ‘Wearing Quiet Radiance,’ the eau de parfum line symbolises the beauty of contrast and was conceived by world-renowned perfumer Mark Buxton. The fragrances draw inspiration from the fusion of tradition and modern innovation, combining craftsmanship with contemporary design- elements that have defined Onitsuka Tiger’s heritage, according to a statement.
The entire process of creating the fragrance line, from the selection and extraction of materials to blending and bottling, takes place exclusively in Grasse, in Provence, the world’s perfume capital.
The four fragrances, designed to evoke a sense of stillness that allows one to reconnect with one’s essence, are encased in elegant, bright-yellow bottles that reflect the brand’s distinctive colour, and are available in Onitsuka Tiger stores and on the Japanese brand’s official website.
Onitsuka Tiger One is built around green and mint notes, followed by lemon and mandarin. White florals and jasmine form the heart, while patchouli, leather, and guaiac wood add depth and resonance to the fragrance. Onitsuka Tiger Two opens with bergamot and lemon, joined by geranium and frankincense. Finally, velvety musk and sandalwood envelop the skin.
Onitsuka Tiger Three showcases the spicy, citrus nuances of angelica, followed by violet and marine notes. Smoky and spicy nuances then gently unfurl. In Onitsuka Tiger Four, peppermint and bergamot make an immediate impression, while absinthe and nutmeg add a bold accent. As the fragrance evolves, vanilla and vetiver add depth, and the scent ends with the crystalline clarity of citrus notes.
Founded in Kobe in 1949 by Kihachiro Onitsuka, the Japanese label originally produced only basketball shoes before becoming a lifestyle brand within the Asics group following a 1977 merger.
Europe is gaining momentum in Onitsuka Tiger’s business, as is the US, but the brand continues to rely mainly on its Asian operations, particularly in China and Japan. According to company president Ryoji Shoda, the brand generated revenue of 120 billion yen last year (705 million euros), almost double the figure from six years ago, with sales of its heritage range still accounting for the bulk of its revenue and generating substantial profitability.
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Pandora has brought its leadership transition forward to January. The Danish jewellery brand announced on Monday that the Spanish executive Berta de Pablos-Barbier, until now the company’s chief marketing officer, will assume the role of CEO on January 1, taking over from Alexander Lacik. The company announced this change in leadership in September and it had initially been scheduled for completion in March, at its annual general meeting.
Berta de Pablos-Barbier will take over as CEO of Pandora on 1 January 2026. – Pandora
Pandora has opted to accelerate this transition thanks to “a smooth handover by the current CEO, Alexander Lacik, and the appointment of Jennie Farmer as the new chief marketing officer,” the jewellery brand said in a statement.
In this regard, the chairman of Pandora’s board of directors, Peter Ruzicka, commented: “The handover from Alexander to Berta has been exceptionally smooth. With the addition of Jennie Farmer as CMO, we are pleased to be able to carry out the leadership transition faster than anticipated.”
The Spanish executive Pablos-Barbier, for her part, said it would be “an honour” to lead Pandora in its next stage.
“In recent years we have consolidated a strong brand with a unique position in the accessible jewellery market. My immediate priority will be to navigate the current market turbulence as we prepare to take advantage of our untapped opportunities as a comprehensive jewellery brand and drive long-term growth. We are building a bigger Pandora,” she added.
The current CEO, Lacik, will retire after nearly seven years as chief executive and president of the brand, although he will remain with Pandora as a special adviser to the board of directors and the executive committee until the company’s annual general meeting, which will be held on March 11 next year.
On Lacik’s contribution, Ruzicka thanked him for “his exceptional leadership.”
“Since his arrival, Pandora’s revenue has grown by 45% and total shareholder return has exceeded 200%. He leaves the company with a solid foundation and significant growth potential,” he concluded.
Starting next year, Jennie Farmer will replace Pablos-Barbier as chief marketing officer. Currently senior vice-president of brand experience and channels, she joined Pandora in January 2025 and has more than 25 years of experience with luxury and FMCG brands, from Procter & Gamble to LVMH.
“Pandora is an iconic brand with a track record of redefining the jewellery industry. I look forward to building on the strong direction set by Berta and driving bold, creative marketing that connects with consumers across all our segments and channels,” she said.
After nearly two decades of collections, womenswear brand Heimstone will close its doors, founder and artistic director Alix Petit announced on December 15. The decision comes amid diminished purchasing power and an increasingly tough market. The closure is planned in two stages: its physical boutique, located at 23 Rue du Cherche-Midi in the 6th arrondissement of Paris, will close on December 20, and its e-commerce platform will cease operating on December 30.
Heimstone is currently selling its final collection – Heimstone
“For nineteen years, I have poured immense energy, total dedication and passion into Heimstone, which has shaped me as much as I have shaped Heimstone. But a life is never made up of a single chapter, and I now feel naturally guided towards the end of a cycle,” said Petit in a press release.
An “exhausting” French system
“I am turning the page with clarity, pride and serenity,” she continued. “I feel neither nostalgia nor regret, only the profound certainty that it is time to close one door to open another. Above all, thank you. You have been committed, loyal and dynamic year after year. This community of women is without a doubt the greatest achievement of this adventure.”
The Heimstone adventure draws to a close after nineteen years – Heimstone
The designer also spoke candidly in a video posted on social media, thanking her community as well as her long-standing partners, while criticising a French system that “wears down” industry players, far removed from its “official line.”
A brand with international reach
Heimstone made a name for itself with collections featuring flowing cuts and colourful prints, as well as numerous pop-up stores. The label made appearances in Marseille, Lyon, Lille and Bordeaux, as well as in Brussels and London. With Heimstone, Petit placed a strong emphasis on in-store concepts, regularly innovating. Collaborations included Damart, Catimini, Spartoo, Bocage, Bugaboo and Olivia Dar.
The brand enjoyed international recognition and sales – Heimstone
For sales, Heimstone relies on eight stockists, including Featsy by Piccadilly Circus in Annecy, By Mahe in Megève and Frimousse le Drugstore in Rennes. A graduate of Atelier Chardon Savard, Petit made Heimstone an internationally sought-after brand at the height of its recognition, with sales in the United States, the United Arab Emirates and across Asia.
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