Opened in 2005 in Paris’s Bastille district, the multi-brand concept store FrenchTrotters- which now operates two locations, on rue de Charonne and rue Vieille du Temple- is marking its twentieth anniversary at the end of the year by inaugurating a brand-new venue in Le Perche, named La Muserie.

“For our twentieth anniversary, we wanted to open a new chapter and broaden our horizons,” explains FrenchTrotters co-founder Clarent Delhouz. “It’s an idea that has been germinating for many years. We preferred to explore a new venture aligned with our concept rather than duplicate our boutiques and dilute their exclusive, discreet character.”

Nestled on the edge of the charming village of La Perrière, at the entrance to the Bellême forest, La Muserie showcases the full art de vivre universe presented in the home section of the Marais flagship. “Our customers value our aesthetic, particularly our selection of cosmetics, tableware, furniture, and home linens. The FrenchTrotters house will bring all of this to life and offer our customers a fully immersive experience.”

Available to let, the house will also allow guests to purchase, among other things, Frama furniture and cosmetics, Malo tableware, Racines ceramics, Astier de Villatte candles, as well as a selection of works of art.

“The idea is also to create a place for gathering, experimentation, and sharing,” adds Clarent Delhouz. “We will therefore also reserve this house for multiple events such as exhibitions, photo shoots, ceramics workshops, dinners with invited private chefs, outdoor film screenings, brunches, and even yoga classes in the forest.”

Twenty years after opening their first FrenchTrotters boutique, Clarent and Carole Delhouz say they are delighted. “It’s been a long journey that has allowed us to give free rein to our passions. We started the FrenchTrotters adventure very young, just out of photography school, and we have learned so many different trades and skills: retail, creation, apparel, design and architecture, art, communications, travel… Everything has come together intuitively and coherently, enabling us to develop our concept according to our desires. This house is the first cornerstone of the next 20 years.”

Although multi-brand retailers have had a rough ride in recent years, FrenchTrotters seems to have fared well. “We’ve evolved by following our instincts, staying true to our tastes and our identity,” adds Clarent Delhouz. “We have always been close to our customers and chose to remain independent rather than overextend ourselves. Today, as ever, our customers seek authenticity. They trust us and appreciate the experience and the offering we provide. A true luxury in a world overrun by soulless chains riding prefabricated trends. Indeed, it is these that seem to be suffering most today.”

To mark the twentieth anniversary, the Parisian boutique on rue Vieille du Temple will host an exhibition by photographer Alex Profit, and the celebration will continue throughout the spring–summer 2026 season, featuring exclusive collaborations with designers and other surprises.