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Google Cloud CEO lays out 3-part AI plan after identifying it as the ‘most problematic thing’

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The immense electricity needs of AI computing was flagged early on as a bottleneck, prompting Alphabet’s Google Cloud to plan for how to source energy and how to use it, according to Google Cloud CEO Thomas Kurian.

Speaking at the Fortune Brainstorm AI event in San Francisco on Monday, he pointed out that the company—a key enabler in the AI infrastructure landscape—has been working on AI since well before large language models came along and took the long view.

“We also knew that the the most problematic thing that was going to happen was going to be energy, because energy and data centers were going to become a bottleneck alongside chips,” Kurian told Fortune’sAndrew Nusca. “So we designed our machines to be super efficient.”

The International Energy Agency has estimated that some AI-focused data centers consume as much electricity as 100,000 homes, and some of the largest facilities under construction could even use 20 times that amount.

At the same time, worldwide data center capacity will increase by 46% over the next two years, equivalent to a jump of almost 21,000 megawatts, according to real estate consultancy Knight Frank.  

At the Brainstorm event, Kurian laid out Google Cloud’s three-pronged approach to ensuring that there will be enough energy to meet all that demand.

First, the company seeks to be as diversified as possible in the kinds of energy that power AI computation. While many people say any form of energy can be used, that’s actually not true, he said.

“If you’re running a cluster for training and you bring it up and you start running a training job, the spike that you have with that computation draws so much energy that you can’t handle that from some forms of energy production,” Kurian explained.

The second part of Google Cloud’s strategy is being as efficient as possible, including how it reuses energy within data centers, he added.

In fact, the company uses AI in its control systems to monitor thermodynamic exchanges necessary in harnessing the energy that has already been brought into data centers.

And third, Google Cloud is working on “some new fundamental technologies to actually create energy in new forms,” Kurian said without elaborating further.

Earlier on Monday, utility company NextEra Energy and Google Cloud said they are expanding their partnership and will develop new U.S. data center campuses that will include with new power plants as well.

Tech leaders have warned that energy supply is critical to AI development alongside innovations in chips and improved language models.

The ability to build data centers is another potential chokepoint as well. Nvidia CEO Jensen Huang recently pointed out China’s advantage on that front compared to the U.S.

“If you want to build a data center here in the United States, from breaking ground to standing up an AI supercomputer is probably about three years,” he said at the Center for Strategic and International Studies in late November. “They can build a hospital in a weekend.”



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Jeff Williams, who just retired from Apple after 27 years, got called to join Disney’s board

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The Walt Disney Company is looking to expand its board of directors, and it’s nominated Jeff Williams, the former Apple COO once considered heir apparent to CEO Tim Cook, to join. Williams, who served as Apple’s chief operating officer from 2015 until stepping down in July and finally retiring on Nov. 15, will stand for election as an independent director at Disney’s 2026 annual shareholders meeting.

“Jeff Williams is a highly accomplished executive who for decades helped steward one of the most innovative and admired companies that serves billions of consumers across the globe,” James Gorman, chairman of the board at Disney, said in a press release. “Jeff’s proven leadership and unique experience at the intersection of technology, global operations and product design make him a valuable nominee to our board as the company continues to focus on creative storytelling and groundbreaking innovation.”

​Adding Williams, an Apple veteran of 27 years, would expand Disney’s board from 10 to 11 members. The current board includes James Gorman as chairman, along with GM CEO Mary Barra; former Cisco executive Amy Chang; former Sky CEO Jeremy Darroch; Permira senior advisor Carolyn Everson; Michael Froman, president of the Council on Foreign Relations; Disney CEO Bob Iger; WE Family offices CEO and managing partner Maria Elena Lagomasino, Lululemon CEO Calvin McDonald, and former CVS president Derica Rice.

The nomination comes at a critical time for Disney. The company is investing heavily in AI, mixed-reality experiences, and streaming technology as it works to modernize its business model. Disney has established an Office of Technology Enablement to pioneer AI-driven personalization across its platforms, while Iger has described plans to transform Disney+ into “a portal to all things Disney” using AI.

Williams brings a track record that aligns closely with these priorities. During his nearly three decades at Apple, he was responsible for launching the Apple Watch and architecting the company’s health and fitness strategy. He also oversaw Apple’s design team after its longtime chief Jony Ive retired in 2019, while also managing the company’s global supply chain, service, and support functions.

“I have long admired Disney’s legacy of pairing imagination with innovation—leveraging new technologies in bold, creative ways to bring to life timeless stories and entertain its guests,” Williams said in a statement. “It is an honor to be nominated to the board of this storied company. I look forward to working with Disney’s talented leadership team and contributing to the company’s ongoing journey of creativity and excellence.”

Williams joined Apple in 1998 as head of worldwide procurement and played a key role in rescuing the very first iPhone launch in 2007 from becoming a total disaster. He was promoted to vice president of operations in 2004 and became COO in 2015. Two years prior to that, in 2013, he began leading the Apple Watch project, which launched in 2015, and subsequently spearheaded the company’s expansion into health and fitness.

His retirement from Apple was announced in July, with Williams saying he wanted to “spend more time with friends and family, including five grandchildren and counting.” He officially left the company last month after a transition period during which he continued overseeing Apple’s design team directly under Cook. Sabih Khan, who had been serving as senior vice president of operations, succeeded Williams as COO.

Disney shareholders will vote on Williams’ election, along with the re-election of the company’s current 10 directors, at the 2026 annual meeting, which will likely be in March or April. The board is also leading the succession process for Iger. Last October, Gorman said the company expects to name his successor in early 2026; his current contract runs through December 2026. ​



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Instacart may be jacking up grocery prices using AI, study shows—a practice called ‘smart rounding’

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Instacart tried to replace “Yesterday’s price is not today’s price” with “Today’s price might not be the same price for everyone.” The online grocery giant is experimenting with algorithmic pricing that can cost shoppers an extra $1,200 per year, a study released yesterday found.

The methodology: In September, Consumer Reports and the progressive think tank Groundwork Collaborative used ~200 volunteers to check prices on 20 items in four cities. The volunteers simultaneously chose the same product from the same store and found price differences in ~75% of items. Costco, Kroger, Safeway, and Target were among the retailers included.

The price is not right for everyone

  • Instacart uses pricing tools from Eversight, an AI company it purchased in 2022, that can create as much as a 23% increase in prices for customers and 2%–5% jump in profit for stores, according to CR.
  • Experts told CR that Instacart was testing customers’ price sensitivity. This was confirmed when an email between Instacart and Costco that called the practice “smart rounding” was accidentally sent to CR by Costco.

Shop of horrors: This type of dynamic pricing, which has proliferated in the age of AI, can contribute to steeper costs, according to an academic paper released this year. And Instacart is all in on AI: The company and OpenAI just announced a partnership that will allow customers to cook up recipes in ChatGPT and pay for groceries without leaving the chat interface.—DL

This report was originally published by Morning Brew.

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Top economist warns more rate cuts after today would signal the economy is in danger

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Claudia Sahm thinks investors should rethink what they’re salivating for.

The Federal Reserve is likely to deliver its third interest rate cut of the year on Wednesday, a move widely understood to be insurance against the bottom completely falling out of the labor market. But to Sahm—a former Fed economist, recession-indicator architect, and one of the central bank’s most closely watched outside interpreters—the more consequential question isn’t what the Fed does on Wednesday. It’s what additional cuts would mean.

“If the Powell Fed ends up doing a lot more cuts,” she told Fortune ahead of the decision, “then we probably don’t have a good economy. Be careful what you wish for.”

That framing cuts against the dominant mood on Wall Street, where rate cuts have recently been reflexively welcomed and futures markets are already pricing in a second round of easing in 2026. But Sahm thinks investors should only want more cuts if they’re prepared to cheer for a recession.

Powell’s last stretch, and the hardest one

Sahm expects the Fed’s cut today—almost universally anticipated in futures markets—to be paired with language that raises the bar for any move in January. With the core inflation rate still sticky at 2.8%, higher than the Fed’s preferred rate of 2%, and unemployment rising, the Fed is straddling both halves of its mandate. 

“It is a tough one,” Sahm said. “Whatever they do could upset the other side.”

That tension is especially sharp because Fed Chair Jerome Powell is nearing the end of his term. He has three meetings left—January, March, and April—before the administration installs a successor, but President Donald Trump will announce his pick for the new chair (widely believed to be White House advisor Kevin Hassett) around Christmas. Once he does that, Powell effectively becomes a “lame duck” Fed Chair, although Sahm notes that “frankly, he has been one for some time” since Trump, who has grown to loudly despise his nominee, was elected. 

“Feels like in a way the last Powell Fed meeting,” Bloomberg’s Conor Sen wrote on X

What matters now for Sahm is that the data—not the politics—are driving policy. She warns that could change next year with a more political Fed. 

The labor-market signal the Fed is watching

What Sahm is focused on is not the headline rate cut but the underlying fragility in the job market that the Fed is trying to insure against.

Unemployment has risen three months in a row through September. Hiring has slowed to levels that historically place upward pressure on unemployment, “because you always have people coming into the labor market,” she said. 

Layoffs, however, haven’t surged yet. That’s precisely why Sahm thinks relying on initial jobless claims to assess labor-market risk is dangerous. 

“Initial claims don’t give you a sense of what’s coming,” she said. They’re what economists like to call a lagging indicator, meaning they tend to spike after a recession is underway, not before it. Recent weekly readings, distorted by holidays and special factors, are even less informative.

The real risk, in her view, is that the Fed waits too long.

“If the Fed waits until they see signs of deterioration,” she said, “they’ve waited too long.”

Sahm expects Powell to keep the path open for more easing but to emphasize that each additional cut requires stronger justification.

“If Powell talks about the funds rate getting close to neutral,” Sahm said, “that tells you it’s a pretty high bar to keep cutting. Every cut takes pressure off the economy, and inflation is still elevated.” 

That messaging—tightening the bar while remaining data-dependent—is what Wall Street might interpret as a “hawkish cut.”

But Sahm stresses the Fed cannot box itself in. The December employment report arrives just a week after today’s press conference. Declaring victory—or declaring the cutting cycle finished—would expose Powell to being immediately flat-footed.

“If all goes well,” she said, “this could be the last cut of the Powell Fed.”



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