Rep. James Buchanan is leaning hard into his fullback roots in a new Senate campaign launch video, casting himself as the kind of leader who lowers his shoulder, hits the gap and does the unglamorous work that keeps things moving.
The spot, titled “Trenchwork,” opens with Buchanan walking through fog on the Cardinal Mooney High School football field before cutting to grainy VHS footage of his playing days.
It features archival video of Cardinal Mooney’s legendary head coach Mike Dowling, who died in 2019, praising Buchanan as “a great strong full back” who is “tough,” “a great blocker inside,” and someone who has “breakaway speed when he does get through the line.” Buchanan wore No. 34 as a star fullback at Sarasota’s Cardinal Mooney from 1997 to 2000.
A four-star recruit and Florida’s top pure fullback prospect, Buchanan signed with Florida State University. His senior-year Cardinal Mooney stats — 115 carries for 695 yards and six touchdowns, plus three catches for 45 yards and another score — earned him spots on Max Emfinger’s Top 100 and the Florida Times-Union Super 75. He chose FSU over Florida, Texas and Boston College.
The film, produced on the Cardinal Mooney field by GOP consultant Max Goodman, pivots from football grit to political messaging. Buchanan turns directly to the camera and highlights work done out of the spotlight, saying he keeps in mind “the single mom working two jobs,” “the small-business owner struggling to make payroll” and “the retirees wondering if they can afford to stay” when he votes in Tallahassee.
“Sometimes it’s about clearing a path so others can succeed, whether on the field or in the legislature,” Buchanan said in the ad. “I’ve always believed leadership’s about doing the work others don’t see.”
The video connects that philosophy to his legislative record, highlighting efforts to improve water quality, reduce flood risks, strengthen first-responder training, push back against rising property taxes and prepare the region for future growth. Buchanan says he’ll continue delivering results “whether working with the Governor or the President of the United States.”
The video reinforces the message, cutting to Buchanan’s Office where the camera pans across a Make America Great Again hat and a copy of “The Bowden Way” on his bookshelf, to scenes of him with his family, with Gov. Ron DeSantis and First Lady Casey DeSantis, and standing in the Oval Office with President Donald Trump.
“Leadership is not about headlines. It’s about hard work, accountability and standing strong for the people you represent,” he said. “In football, games are won in the trenches. In public service, it changes lives.”
James Buchanan pictured with brother Matt Buchanan at Cardinal Mooney. Image via James Buchanan campaign.
Buchanan, a Sarasota County real estate broker and small-business owner, has served in the Florida House for the past seven years. He holds a bachelor’s degree in finance and entrepreneurship from Florida State University and an MBA from the University of South Florida. Buchanan currently lives in Sarasota County with his wife, Lea, and their three children.
Past campaign messaging for his House district races emphasized positions on illegal immigration, insurance reforms, universal school choice, tax relief, Second Amendment protections, bans on diversity, equity and inclusion programs, water-quality funding, and efforts targeting Big Tech. It also highlighted local issues such as red tide, infrastructure needs and health care access.
Buchanan is the first candidate to file for the open Senate District 22 seat, which Sen. Joe Gruters is vacating because of term limits. Gruters also now serves as Chair of the Republican National Committee.
Buchanan chairs the House Commerce Committee and is part of Speaker Daniel Perez’s leadership team. His Senate bid has drawn endorsements from Senate President Ben Albritton, Senate President-designate Jim Boyd, Sen. Jay Trumbull, Gruters and Rep. Fiona McFarland, along with industry groups including the Florida Realtors and Associated Industries of Florida. He has already raised at least $190,870 for the campaign.
In 2024, Buchanan won re-election to House District 74, which overlaps with SD 22, by 48 points over his Republican challenger.
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Jacob Ogles of Florida Politics contributed to this report.
Gov. Ron DeSantis is continuing to warn Republicans that next year’s Midterm contests may not go their way if the party doesn’t change course.
He recommends that Republicans make a strong case for what they will do if they somehow retain control of Congress next year, given that “in an off-year Midterm, the party in power’s voters tend to be more complacent.”
But DeSantis, who himself served nearly three terms in Congress before resigning to focus on his campaign for Governor in 2018, says House Republicans haven’t accomplished much, and they need to be proactive in the time that’s left.
“I just think you’ve got to be bold. I think you’ve got to be strong. And I think one of the frustrations with the Congress is, what have they done since August till now? They really haven’t done anything, right?” DeSantis explained on “Fox & Friends.”
“I’d be like, every day, coming out with something new and make the Democrats go on the record, show the contrast.”
The Governor said the economy and immigration are two issues that would resonate with voters.
On immigration, DeSantis believes his party should remind voters that President Donald Trump stopped the “influx” of illegal border crossers given passage when Joe Biden was in power.
After providing contrast to some of his policy wins through the end of 2023 in Florida, DeSantis suggested that the GOP needs to blame the opposition party regarding continued economic struggles.
“Democrats, they caused a lot of this with the inflation and now they’re acting like … they had nothing to do with it,” he said.
DeSantis’ latest comments come after Tuesday’s narrow GOP victory in deep-red Tennessee, in yet another election where a candidate for Congress underperformed President Donald Trump.
Republican Matt Van Epps defeated Democrat Aftyn Behn by roughly 9 points in the Nashville area seat. That’s less than half the margin by which Trump bested Kamala Harris in 2024. This is after U.S. Reps. Randy Fine and Jimmy Patronis won by smaller margins than expected in Special Elections in Florida earlier this year.
Though partisan maps protect the GOP in many cases, with just a seven-vote advantage over Democrats in Congress there is scant room for error.
Bettors seem to believe the House will flip, with Democratic odds of victory at 78% on Polymarket on Friday morning.
Gov. Ron DeSantismay be out of state, just like he was when he ran for President in 2024, but that doesn’t mean he’s eyeing another run for the White House.
“I’ve got my hands full, man. I’m good,” he told Stuart Varney during an in-studio interview Friday in New York City, responding to a question about his intentions.
DeSantis added that it was “not the first time” he got that question, which persists amid expectations of a crowded field of candidates to succeed President Donald Trump.
“I’m not thinking about anything because I think we have a President now who’s not even been in for a year. We’ve got a lot that we’ve got to accomplish,” the term-limited Governor told Jake Tapper last month when asked about 2028.
It may be for the best that DeSantis isn’t actively running, given some recent polls.
DeSantis, who ran in 2024 before withdrawing after failing to win a single county in the Iowa caucuses, has just 2% support in the latest survey from Emerson College.
Recent polling from the University of New Hampshire says he’ll struggle again in what is historically the first-in-the-nation Primary state. The “Granite State Poll,” his worst showing in any state poll so far, shows the Florida Governor with 3% support overall.
In January 2024, DeSantis had different messaging after leaving the GOP Primary race.
“When I was in Iowa, a lot of these folks that stuck with the President were very supportive of what I’ve done in Florida. They thought I was a good candidate,” DeSantis said. “I even had people say they think that I would even do better as President, but they felt that they owed Trump another shot. And so I think we really made a strong impression.”
According to The Athletic, the Jaguars have an 83% chance of making the playoffs entering the weekend. That’s a pretty good bet. At 8-4, the Jaguars are currently in the third spot in the AFC.
However, Jacksonville stands a 42% chance of winning the division, slightly better than Sunday’s opponent, the Indianapolis Colts (8-4), who sit at 34% to win the AFC South.
With both games against the Colts still on the schedule and matchups with the struggling New York Jets, a trip to Denver to face the surging Broncos, and the season finale at home against the Tennessee Titans, the Jaguars need only to win the games they should win to make the playoffs.
Leaving the Colts games aside for the moment, if the Jaguars simply beat the Jets and Titans, they would have 10 wins. That is almost certainly enough to earn a postseason spot.
So, in a way, Sunday’s game against the Colts isn’t make-or-break. However, if the Jaguars want to win the division and host a playoff game, at least one win over the Colts is essential. Should the Jaguars win Sunday, they would hold a 1-game advantage over the Colts and, for the time being, hold the head-to-head tiebreaker over Indianapolis.
By one metric, the Jaguars can increase their playoff odds to 95% with a victory on Sunday. Even with a loss, they are a good bet to make the playoffs as a wild-card team. But the chance to start the postseason with a home game is a powerful advantage, one that division winners enjoy.
Health will be a major factor in Sunday’s game. The Jaguars hope to have wide receiver/kick returner Parker Washington and defensive end Travon Walker back in the lineup. Both missed some or all of last week’s game but practiced in a limited basis this week. Starting left tackle Walker Little and safety Andrew Wingard remained in the concussion protocol this week. Starting right guard Patrik Mekari returned from concussion protocol on Wednesday.
The Colts are also dealing with injuries. Cornerback Sauce Gardner did not practice this week, while quarterback Daniel Jones continues to play with a fracture in his leg.
The key matchup could be strength vs. strength. Indianapolis running back Jonathan Taylor leads the NFL in rushing with 1,282 yards, while the Jaguars are the league’s top rush defense, allowing opponents only 82.4 yards per contest. No running back has run for more than 90 yards against the Jaguars this season, and only one, Houston’s Woody Marks, has rushed for more than 70 yards in a game. Taylor averages nearly 107 yards per game this season.
The Jaguars last made the playoffs in 2022 in Doug Pederson’s first season as head coach. Liam Coen is trying to replicate the feat.
Interestingly, the game is one of three in the NFL this weekend with first place on the line.
The Baltimore Ravens host the Pittsburgh Steelers Sunday. Both teams are 6-6, and the winner will lead the AFC North. The Chicago Bears (9-3) also travel to Green Bay to face the Packers (8-3-1), with the winner taking the top spot in the NFC North.