Retailers are trying various strategies to counter the drag from inflation and tariffs, from leaning on wealthier customers and celebrity ads to outright store closures. Headed into the year-end shopping season, they have had mixed success as consumers have turned much more cautious- even as they opened their wallets for the Black Friday shopping season.
Retail chains are seeking to adapt to evolving consumer behaviour – Bloomberg
Among the retailers that reported thus far this week, Dollar Tree raised its annual profit expectations, American Eagle forecast an upbeat holiday quarter, Macy’s hiked annual targets, and Zara owner Inditex surpassed expectations for fourth-quarter sales. Dollar General and Kroger will report quarterly results on Thursday.
“The unexpectedly positive results are likely a function of two key factors: lowered corporate expectations and greater consumer resilience,” said Jeff Derman, a partner in the consumer retail group at financial advisory firm Solomon Partners.
American Eagle’s “Great Jeans” denim campaign with actress Sydney Sweeney was among a flurry of celebrity tie-ups that helped the company boost demand- and bump its stock price, which has gained more than 60% since the beginning of September. Shares of American Eagle rose 15% on Wednesday after the company raised its annual comparable sales forecast after markets closed on Tuesday. The results also show that consumers are loyal to specific brands and looking for bargains, said Jay Woods, chief market strategist at Freedom Capital Markets.
Chesapeake, Virginia-based Dollar Tree drew in more customers from different income groups as it expanded its product assortment. It, too, beat earnings estimates. “The low-end consumer has been joined by the high end looking for bargains and has become more frugal and trading down in their shopping habits,” Woods said.
Meanwhile, department store operator Macy’s, which has been undergoing a months-long turnaround, on Wednesday surprised investors with a profit- but still warned of a “more choiceful” consumer due to inflation pressures. It forecast holiday-quarter profit below expectations, pushing its shares down about 1%. “Consumers are more discerning about how and where they spend their dollars,” Macy’s CEO Tony Spring said on a post-earnings call.
The crucial five-day Thanksgiving holiday shopping event saw a surge in online spending, mainly from more affluent shoppers. But underlying signs of economic fragility signal a pullback in spending could be looming.
During Cyber Week, shoppers at Target and Walmart cut down on impulse purchases, while more consumers than ever tapped short-term debt from buy-now-pay-later providers, Adobe data showed. In Europe, consumer demand has been tepid as shoppers trade down from high-street fashion to cheap online platforms such as Shein.
Inditex, a bellwether for global fast-fashion, beat analysts’ expectations for the start of its fourth quarter, a period that includes the crucial Black Friday weekend. It reported currency-adjusted sales growth of 10.6% for November. Inditex- which also owns Bershka, Massimo Dutti, Oysho, Pull & Bear, and Stradivarius– has been closing smaller stores and opening new, bigger flagships that deliver higher revenues.
“The question will be whether the consumer now backs off more than thought between now and December 25. Have they spent all to be spent on sales, and refrain from regular-priced spending from now to Christmas,” said independent retail analyst Bruce Winder.
UK footfall down in November? Blame the Budget and bad weather. Those two important factors damaged shoppers’ desire to venture out, resulting in an albeit slender 0.8% year-on-year dip in footfall last month, with all types of destinations suffering. It was also the seventh consecutive footfall decline, noted the latest British Retail Consortium (BRC)/Sensormatic report
Image: Nigel Taylor
That meant visits to high streets were down 1.2% in November and down from a 0.6% rise in October; shopping centre footfall dipped 1.3% last month, down from a 0.9% dip in October; and retail park visits were down 0.4% in November, but were better than a 0.5% dip in October.
The BRC also noted that November’s Storm Claudia prompted many consumers to search online for Black Friday deals throughout November, leading some to not visit physical stores on Black Friday.
But there was good news, with some northern UK cities – including Manchester and Sheffield – continuing to buck the trend, “recording positive footfall for the eighth consecutive month”.
So with many shoppers holding off on store visits until this month, Helen Dickinson, chief executive of the British Retail Consortium, said: “With the Golden Quarter in full swing, retailers are continuing to invest what they can to entice customers into stores over Christmas.
“However, as we approach the New Year, given the downward trend in footfall across recent years, we need a comprehensive strategy to revitalise our high streets and shopping centres, from better transport, affordable parking, to a reformed planning system to enable faster, better development.”
Andy Sumpter, Retail Consultant EMEA for Sensormatic, added: “November may have been dominated by caution, but there are glimmers of hope. The Golden Quarter isn’t over yet, and with four of our predicted Top Five shopping days still to come, the festive season could deliver the lift retailers need. A last-minute rush may top off the year, turning caution into celebration. With the right balance of value, convenience, and experience, there’s still time to make December count.”
The world’s largest fashion retailer staged a stock-market comeback this week as Inditex SA’s push to differentiate itself from fierce ultra-low-price competition shows signs of bearing fruit.
Inside a Zara store – Zara
The owner of Zara, Bershka, and Massimo Dutti has seen its shares jump 14%, putting them on track for their best week in five years. Strong third-quarter results, coupled with accelerating November sales, were seen as evidence of the company’s resilience against weaker consumer sentiment.
This week’s surge put the stock on course for an annual gain, after what had previously looked like a lacklustre 2025. Inditex- whose second-largest market is the US- had been punished for its exposure to tariffs and a weaker greenback, amid concerns about softening consumer demand and intensifying competition from Chinese fast-fashion firms.
While its 10% rise this year trails the 50% jump for UK retailer Next Plc and the 19% gain at Sweden’s Hennes & Mauritz AB, Inditex is now outperforming the broader European retail sector. Analysts have welcomed the firm’s push to steer its Zara and Massimo Dutti brands further into the premium segment as it seeks to outmuscle competitors such as Shein and Temu. “The strategy is not to chase ultra-low prices, but to deliver premium-looking products at a good-value price point,” Alphavalue analyst Jie Zhang wrote in a note.
After this week’s rally, Inditex is trading at a substantially higher valuation than peers at 26 times forward earnings- on par with luxury behemoth LVMH. The firm’s strong third-quarter earnings reinforce “the quality of the business and will make investors question whether the right peer group for this company is luxury rather than retail in our view,” said Deutsche Bank AG analyst Adam Cochrane.
Inditex’s latest trading update spurred upward earnings revisions and price target upgrades, with more bullishness among brokers likely to follow, as the current consensus 12-month forward price target doesn’t leave any room for further upside. “These growth levels should provide reassurance of the continued opportunity for outperformance, including into 2026,” said JPMorgan & Chase Co. analyst Georgina Johanan.
A partnership between Agromethod Labs and CITEVE is advancing hydroponic cotton cultivation, a project that could make Portugal the only country in Europe to host the entire cotton value chain, from fibre to clothing.
Agromethod Labs was founded earlier this year with the mission of developing more sustainable, future-oriented agricultural solutions. Its founder, Raquel Maria, a chemist by training with a long track record in academic research, explains that the impetus to create thestart-upstemmed from a personal concern.
“Academia allows us to change the world on a small scale. I felt it was time to bring that knowledge into the real world and have a greater impact on future generations,” she told Portugal Têxtil.
Although Agromethod Labs works across several fields, cotton quickly stood out, building on previous research, notably by researcher Filipe Natálio, currently at the Applied Biomolecular Sciences Unit (UCIBIO) of the School of Science and Technology at Universidade Nova de Lisboa (NOVA FCT). “But we want to continue working on other types of crops and other seeds. Agromethod Labs is bigger than cotton,” she says.
Approaching CITEVE marked a turning point. According to the founder, the hydroponic cotton project “was very much on paper” and required initial investment and a solid technological partner. “CITEVE was decisive. It came along at the right time and finally gave us the opportunity to get started with something that we had already thought about extensively, but which was not yet in a position to move forward,” she says.
The collaboration has made it possible to implement a functional mini pilot, already with measurable results, and to prepare the next phase: a larger-scale pilot that will incorporate vertical farming to maximise the production area.
Advantages and challenges
Hydroponic cultivation offers significant advantages, notes Raquel Maria. “We can grow anywhere in the world, without reliance on sunlight and without geographical limitations,” she explains. It also enables continuous production. “We are no longer limited to a single annual harvest. We can get three or four harvests a year,” she says.
Early results also show improvements in the fibre. “We have obtained cotton with better mechanical properties and greater whiteness, which can reduce some stages in textile processing,” says Raquel Maria.
Even so, the founder of Agromethod Labs recognises that there are challenges, particularly in terms of costs, since this cultivation technique is more expensive. However, incorporating vertical farming in the new pilot could help. “If we double the production area, we can get closer to the economic viability we want,” she believes. Considering the higher costs and added value of the fibre, the raw material produced “in the initial phase will be directed to specialised markets,” she says.
The small-scale production carried out in a room at CITEVE has already made it possible to produce yarn from hydroponic cotton. The next symbolic goal will be “to make a T-shirt and be able to say that it was made with cotton produced in Portugal would be wonderful,” confesses Raquel Maria.
With expansion planned for the next six months, the aim will be to significantly increase production and take an important step closer to the market. According to the founder of Agromethod Labs, the Portuguese textile industry has already started to show enthusiasm. “There have been several expressions of interest. We are completely open to collaborating with Portuguese companies,” she says.
However, the ambition goes beyond fibre production. “Portugal could be the only country in Europe to have the entire value chain- from raw material to end product- in a single territory. That would be a milestone for the country,” concludes Raquel Maria.
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Politics8 years ago