The LVMH Luxury Ventures investment fund is in the news again, after acquiring a minority stake in French niche perfumery brand BDK Parfums. The goal of the operation is to enable BDK to expand internationally by opening flagship stores, and to add to its product range.
LVMH Luxury Ventures has acquired a minority stake in BDK Parfums – BDK Parfums
The financial details of the operation, which was completed on November 26, have not been divulged. It is the first time that BDK Parfums has opened a door to external investors. The timing is by no means random. The global perfume market, estimated to be worth $50.46 billion in 2024, is set to grow to $53.04 billion in 2025, according to a Fortune Business Insights study released in November. Niche perfumes have been driving this growth for nearly a year, if not more.
International expansion
BDK has set its sights on the Asian market, especially on Japan and South Korea, and already has a presence in some 40 countries. The brand’s main market is France, followed by the USA and Germany. The Middle East is another of its key markets, with a store opening in Dubai set to take place soon, and sales in the UK are increasing rapidly. BDK has recently launched in Thailand, Vietnam, Malaysia and Indonesia.
BDK is specialised in niche perfumes – BDK Parfums
Since 2024, LVMH Luxury Ventures has invested in ready-to-wear labels Our Legacy, Gabriela Hearst, Aimé Léon Doré and Molli, in Scandinavian luggage brand Db, and in beauty brand Officine Universelle Buly. The latter was eventually acquired by LVMH, and on November 27 it opened a store at 29 rue de Richelieu, in Paris’s first arrondissement.
Preserving creativity
“A huge thank you to Julie Bercovy Alessandro Magnani and Timothée Le Guay for their trust,” wrote BDK’s founder and designer David Benedek on LinkedIn. “I’m confident that our shared vision of contemporary perfumery will continue to shape BDK Parfums’s growth while preserving its identity and its olfactory and aesthetic creativity,” he added.
BDK inaugurated a Parisian flagship in 2024, and is planning to open new stores outside France – DR
In a press release, Bercovy, CEO of LVMH Luxury Ventures Advisors, said that “we are delighted to support BDK Parfums in its new expansion phase, especially internationally, and we appreciate the quality of its fragrances.” According to Women’s Wear Daily, Benedek is also working with Joel Palix, founder of consulting firm Palix Unlimited, specialised in the niche perfumery segment.
Sales unaffected by controversy
BDK’s strategy is to open a spate of new stores, beginning in 2026, also focusing on its customers’ in-store experience. The brand opened its first flagship in January 2024 on rue Saint-Honoré in Paris. BDK is also planning to invest in its e-shop, which currently generates approximately 10% of the brand’s revenue.
Gris Charnel is one of BDK’s best-sellers – BDK Parfums
BDK continues on an upward growth track in the market, posting a 45% sales increase this year, despite last year’s controversy, sparked by Benedek’s support for Israel on social media. He has since watered down his support, saying he condemns “everything that is currently happening in Gaza,” after a call to boycott BDK was issued online.
LVMH Luxury Ventures has acquired a stake in BDK at a time when many investors are keenly interested in niche perfume brands, as shown by Kering’s sale of Kering Beauty and Creed to L’Oréal in October.
Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.
Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”
The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.
An eclectic mix of jewels from the collection – Puneet Gupta
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.
A look inside the salon of the French luxury house’s new Vienna store. – CELINE
The 150-square-metre luxury boutique in Vienna spans three storeys. It showcases the latest womenswear and menswear collections, beauty, fragrances, and Maison pieces. From the outside, the flagship impresses with a listed façade of sculpted marble, paired with large, dark-framed, floor-to-ceiling windows.
Inside, natural stone prevails, with materials such as Grand Antique marble combined with travertine. Basaltina flooring laid throughout features a French-inspired chevron pattern. The sense of luxury is heightened by ultra-clear mirrors- some finished in antique gold- neon lighting, and polished metal.
On the ground floor, womenswear is presented, beginning with accessories, leather goods, beauty products, and fragrances. This is followed by the ready-to-wear area.
A staircase with cantilevered steps, inspired by minimalism, leads to the first floor, where the menswear collections are presented. The scheme here is darker overall, with black-lacquered walls and a selection of timbers that contrast with the lighter woods in the other areas.
A look inside the luxury boutique. – CELINE
An intimate salon on the second floor, accessible exclusively via a private lift, expands the store and includes an enlarged fitting room.
Throughout the store and its numerous lounge areas, the furnishings comprise a selection of vintage and contemporary pieces. As part of the ongoing Celine Art Project, a curated selection of artworks is on display with a stoneware composition by Anders Hald, a painting by Jasmine Gregory, and sculptures by Rosalind Tallmadge and Marcelo Silveira.
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“It is with great pleasure that we announce Micaela Oliveira, the celebrated Portuguese designer, as one of the featured couturières at the Saudi Arabia Creative Women Forum 2025 Gala Dinner and Awards Ceremony,” the organisation declared on its social media channels, in a post also shared on the designer’s Instagram account, announcing the tribute at the event held on November 6 at the National Museum in Riyadh. The evening opened with an address by Princess Noura bint Saud bin Naif bin Abdulaziz Al Saud, patron of the Forum and founder of Saudi Fashion Week, followed by a runway show by the Portuguese designer, celebrating the rich traditions of this enchanted kingdom.
Lux
The publication further notes that the Trofa-born couturière “grew up surrounded by fabrics, prints, and creativity- a world that has shaped her lifelong devotion to fashion,” and that over the past 20 years she has “built an extraordinary career defined by elegance, daring, and refinement, consolidating her name among the leading designers of wedding dresses and haute couture,” the statement continues.
“Her creations- a harmonious blend of sophistication, sensuality, and femininity- embody her belief that each dress should tell a story, evoke emotion, and reflect the unique essence of the woman who wears it,” reads the message shared simultaneously on the Forum and the eponymous designer’s Instagram accounts.
“Guided by the values of exuberance, creativity, and impeccable craftsmanship, Micaela’s creations blend classic beauty with contemporary art, achieving a timeless charm,” the post adds, highlighting “a vision that transcends borders” that “continues to enchant the global fashion world, transforming dreams into haute couture masterpieces that celebrate individuality and the eternal elegance of femininity.”
Lux
For her part, Micaela Oliveira expressed her gratitude for the honour at the Saudi Arabia Creative Women Forum 2025 Gala Dinner and Awards Ceremony, which took place in Riyadh, the capital and principal financial centre of Saudi Arabia: “It was a privilege, as a designer, to travel to the Kingdom of Saudi Arabia, where I was honoured before members of international royalty and government representatives at a truly magnificent awards ceremony,” she said in a statement quoted by Lux.
“This prestigious award was presented to me by Her Royal Highness Princess Noura bint Saud bin Nayef bin Abdulaziz Al Saud, a pioneering woman and a leading figure in the Kingdom’s artistic community. I had the great honour of presenting a fashion show celebrating the rich traditions of this remarkable country during the Creative Women Forum 2025 Gala Dinner and Awards Ceremony.”
Instagram
“We are delighted to announce the return of the Creative Women Forum in Riyadh, which will take place from November 4–6, 2025, under the esteemed patronage of Her Royal Highness Princess Noura bint Saud bin Nayef Al Saud,” announced Creative Women Platform on Instagram. “This year’s forum will be held at the iconic Princess Nourah bint Abdulrahman University- the largest women’s university in the world.”
“A powerful stage for a global gathering of visionary women,” it continues. “Join us for three transformative days filled with innovative leadership, inspiration, and ground-breaking ideas, as we explore creativity, entrepreneurship, sustainability, and the future of women in leadership.”
This time, the experience culminated in a fabulous gala dinner and awards ceremony, “celebrating the brilliance of the women who shape our world,” concludes Creative Women Platform, on its social media.
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