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JV mall buyout No 4: Hammerson completes full takeover of Reading’s The Oracle

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December 1, 2025

Hammerson continues to trade on a high with further good news on two fronts. The first is the property giant has acquired of the remaining 50% interest in The Oracle, Reading, mall for £104.5 million. The second is that its year-to-date operational performance has been “strong” allowing the business to upgrade its earnings guidance for FY25.

Acquisition of The Oracle means it’s no longer a joint venture operation with Abu Dhabi Investment Authority, noting the headline price of £104.5 million, “reflect[ed] a stabilised yield of 8.9% and the opportunity to capture its future growth”. The acquisition is expected to be circa-5% accretive to the group’s FY26 earnings it noted .

Hammerson described the The Oracle, Reading, as “one of the top retail, leisure and lifestyle destinations in the UK… benefitting from significant landlord and occupier investment in recent years to repurpose the former House of Fraser to new offers from TK Maxx and Hollywood Bowl”.

The landlord has also enjoyed securing “a flurry of additional leasing deals” including flagship store upsizes with Zara and Apple, both due to open in H1 26, and renewals with premium [beauty] brands L’Occitane and Space NK.

“Year to date, we have exchanged 30 deals at The Oracle, representing £4.5 million of headline rent, or around £21 million of rent contracted to first break. Long-term deals were signed at spreads ahead of both previous passing rent and ERV on a net effective basis”, it added.

For good measure it has also driven occupancy up from 93% at the start of the year to 97% while like-for-like footfall for Q3 sapped up 10% year-on-year following the openings of TK Maxx and Hollywood Bowl, with footfall up 3% year-to-date.

Q3 like-for-like sales were also up 3% quarter-on-quarter and it has seen a 17% rise since Q1, “with the benefit of new openings yet to come”, it added, noting there are “additional opportunities to unlock further value, including the former Debenhams and existing cinema block around the riverside where we are exploring retail, F&B, leisure and BTR options”.

Finally, it said the property’s value is up 11% since 2023, “benefitting from the investment in repositioning”.

Hammerson CEO Rita-Rose Gagné added: “We have seized the opportunity to gain full control of The Oracle, an asset in transition, to capture the growth opportunities ahead. This represents our fourth JV buyout in a little over a year, as we continue to act decisively and execute our growth strategy at pace.

Combined with our continued strong performance and acquisition of The Oracle, we expect further growth in 2026 and 2027 as the full benefits of our repositionings and acquisitions come through, underpinning the group’s medium-term guidance of an 8-10% EPRA EPS CAGR.”

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Brioni parts ways with design director Norbert Stumpfl

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December 5, 2025

Another creative director departure at a major brand is shaking up the fashion industry. It is now the turn of Austrian designer Norbert Stumpfl to leave Brioni. The label has just confirmed the end of its collaboration with the designer in a statement. Stumpfl had designed Brioni’s collections for the past seven years.

Brioni – Spring-Summer 2026 – Menswear – Milan – ©Launchmetrics/spotlight

The fashion house founded in 1945, which in 1952 became the first menswear brand to stage a fashion show (in Florence’s legendary Sala Bianca), has expressed its “deep gratitude for the contribution he has made over the years. During his tenure at Brioni, Norbert interpreted with precision the concepts of lightness and discretion, contributing to the evolution of the men’s wardrobe with a modern approach that pays homage to tradition,” Brioni said.

Federico Arrigoni, CEO of Brioni, said, “Our journey continues, and the Maison will continue to consolidate its tradition- perfection of craftsmanship, exceptional materials, and innovation in tailoring techniques- to create true masterpieces, from formalwear to leisurewear and accessories. Brioni pursues its mission of defining the contemporary codes of Italian elegance, while elevating its mastery of high tailoring and bespoke craftsmanship for those who lead and accept nothing but the exceptional.”

Since 2011, Brioni has been part of the Paris-based French luxury group Kering. From 2018 until his departure, the brand’s collections were designed by Norbert Stumpfl, the acclaimed Austrian menswear couturier, celebrated for his blend of impeccable tailoring and cutting-edge fabrics- among his creations were dinner jackets woven with 24-carat gold threads and enzyme-treated silk-linen blends with a soft, distinctive handle. During his tenure, Brioni also expanded masterfully into womenswear, expressing discreet luxury with rare aplomb.

A pinnacle of Roman sartorial luxury, the Italian label marked its 80th anniversary in late November with an exhibition of its superb tailoring and a gala dinner at the Chiostro del Bramante in Rome.

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Another original Hermes Birkin bag sells for $2.86 million

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December 5, 2025

An Hermes handbag that once belonged to Jane Birkin was sold for $2.86 million (2.45 million euros) at auction in Abu Dhabi on Friday, just months after the record-breaking sale of her first bag from the French brand, Sotheby’s said.

Jane Birkin with one of her signature Hermes bags – Sotheby’s

Hermes first created the design for the British singer and actress in 1984 and it has gone on to become a modern and highly prized classic, sought by fashionistas the world over. The first prototype was sold for 8.58 million euros ($10 million) at a Sotheby’s auction in Paris in July, smashing previous price records for a handbag.

The one sold on Friday was a ‘Birkin Voyageur,’ which was gifted to the former wife of French singing legend Serge Gainsbourg in 2003. The final sale price was around six times times higher than the estimated price range of $230,000-$430,000 given before the sale.

“Jane Birkin’s handbag legacy continues to captivate collectors,” Sotheby’s said in a statement sent to AFP, adding that bidding took place over 11 minutes between six collectors. The new owner was a phone buyer and has not been identified.

The handbag was one of four owned by the late celebrity, who used to sell them to raise money for charitable causes. It has a handwritten inscription in French inside from Birkin that reads: “My Birkin bag, my globetrotting companion.”

A third Hermes bag owned by Birkin is set to go under the hammer on December 15 at the Hotel Drouot auction house in Paris. It was entrusted by the late star to her friend and biographer Gabrielle Crawford, who is selling it to help fund the future Jane Birkin Foundation, Drouot said in a statement.

Produced in very limited numbers, the modern Birkin bag manufactured by Hermes has maintained an aura of exclusivity and is beloved by celebrities such as the Kardashians, Jennifer Lopez, and Victoria Beckham. The most expensive fashion item ever sold at auction was a pair of ruby red slippers worn by actor Judy Garland from The Wizard of Oz in 1939, which sold for $32.5 million in 2024 in Dallas, Texas, according to Sotheby’s.

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Mention Me launches AI tool to help brands reach consumers through generative AI search 

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December 5, 2025

Artificial intelligence (AI) continues its march to transform businesses’/consumers’ lives with customer advocacy platform Mention Me launching ‘AI Discovery IQ’, a free-to-use tool that “helps brands reach target consumers in the new age of generative AI search”.   

Kirill KUDRYAVTSEV / AFP/Archives

It claims to allow brands to “instantly audit how discoverable they are within popular AI systems” such as ChatGPT, Claude, Gemini and Perplexity.  

According to Mention Me, 62% of UK consumers now turn to generative AI tools for product recommendations, brand discovery and comparisons, “bypassing traditional search engines entirely [so] businesses are under pressure to respond to this behaviour change,” said  the platform’s CEO Wojtek Kokoszka whose platform works with firms including Charlotte Tilbury, Huel and Puma, “helping marketing teams to boost consumer awareness and sales”.   

With AI, it says the modern customer journey, powered by natural language prompts instead of outdated keyword strings, means consumers are 4.4 times more likely to convert if they find a brand through a large language model (LLM). 

“The rise of ‘agent-mode’ assistants and AI-driven voice search has pushed brands into a new world of digital visibility. Despite this, most brands have little to no insight into how they appear in AI-generated answers”, said Kokoszka.  

AI Discoverability IQ claims to give brands an overall LLM discoverability score, specific details on areas such as technical website elements, content and structured data, and actionable recommendations to improve their AI discoverability.

Its tool generates “measurable, trackable outputs” like AI Visibility Score, brands’ prompt-based results, and a side-by-side comparisons with their competitive set. This means brands “can react quickly to improve their discoverability scores” with Mention Me’s wider suite of products and unique first-party data.  

It’s also “innovating and evolving” its platform to include more capabilities, such as the ability to benchmark against competitors, to drive further improvements for marketing leaders in the age of AI. 

Mention Me CMO Neha Mantri said: “AI Discoverability is not yet a named practice within most marketing teams; the same way SEO wasn’t in the early 2000s. But when up to 31% of consumers say they’re more likely to trust responses from generative AI than traditional search results, this needs to change. Mention Me is naming the problem and providing a solution at just the right time.”  

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