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H&M links up with Stella McCartney again, previews collab at Fashion Awards

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4 days ago

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December 1, 2025

H&M announced its latest designer link-up on Monday and chose a high-profile event to preview it. Exactly 20 years after the fashion chain first collaborated with Stella McCartney, the company shared news of its next collaboration at the Fashion Awards in London. It will go on sale next spring.

H&M x Stella McCartney’s celeb line-up made an impact on the Fashion Awards red carpet

And stars from the fashion, tech and music worlds unveiled a first glimpse of it on the red carpet. Amelia Gray, Anitta, Emily Ratajkowski, Yasmin Wijnaldum, Bel Priestley, Alton Mason and Kiara Nirghin were all in attendance, dressed in looks from the upcoming collection. 

Ratajkowski wore a black mini dress with draped cape detailing across the shoulders. Gray wore a sparkly lace and crystal-effect mini dress in beige. And Anitta wore a custom-made twist on an upcoming collection item: a floor-length red gown with a looping silhouette that connects shoulder to hemline. 

The 2005 collab with McCartney was only H&M’s second designer partnership but it’s now an experienced player in this particular area and its confidence shows through in the way it chose to publicise the new project.

The retailer also said that the collection will feature certified, responsible materials — many of which are recycled — showcasing examples of alternatives for conventional fabrics and textiles. 

And it added that the latest link-up “marks a reconceptualisation of the H&M designer collaboration, extending the dialogue beyond the creation of a collection and placing a specific focus on advocating sustainability, through discussion, debate and action”.

On that subject, there’s now a new Insights Board — “an initiative bringing together different voices and perspectives from across the fashion industry, to create a space for curiosity and listening”.

H&M's womenswear design chief Ann-Sofie Johansson and Stella Mccartney
H&M’s womenswear design chief Ann-Sofie Johansson and Stella Mccartney

This board also “aims to find new ways for brands, and for the industry as a whole, to influence and ideate change, as well as to further raise awareness for animal welfare and innovation-driven solutions”.

McCartney herself said of all this: “Reworking pieces from my archive brought back so much energy and joy. This second partnership feels like a chance to look at how far we’ve come on sustainability, cruelty-free practices and conscious designs — and to stay honest about how far we still have to go — together.”

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Another original Hermes Birkin bag sells for $2.86 million

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18 minutes ago

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December 5, 2025

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AFP

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December 5, 2025

An Hermes handbag that once belonged to Jane Birkin was sold for $2.86 million (2.45 million euros) at auction in Abu Dhabi on Friday, just months after the record-breaking sale of her first bag from the French brand, Sotheby’s said.

Jane Birkin with one of her signature Hermes bags – Sotheby’s

Hermes first created the design for the British singer and actress in 1984 and it has gone on to become a modern and highly prized classic, sought by fashionistas the world over. The first prototype was sold for 8.58 million euros ($10 million) at a Sotheby’s auction in Paris in July, smashing previous price records for a handbag.

The one sold on Friday was a ‘Birkin Voyageur,’ which was gifted to the former wife of French singing legend Serge Gainsbourg in 2003. The final sale price was around six times times higher than the estimated price range of $230,000-$430,000 given before the sale.

“Jane Birkin’s handbag legacy continues to captivate collectors,” Sotheby’s said in a statement sent to AFP, adding that bidding took place over 11 minutes between six collectors. The new owner was a phone buyer and has not been identified.

The handbag was one of four owned by the late celebrity, who used to sell them to raise money for charitable causes. It has a handwritten inscription in French inside from Birkin that reads: “My Birkin bag, my globetrotting companion.”

A third Hermes bag owned by Birkin is set to go under the hammer on December 15 at the Hotel Drouot auction house in Paris. It was entrusted by the late star to her friend and biographer Gabrielle Crawford, who is selling it to help fund the future Jane Birkin Foundation, Drouot said in a statement.

Produced in very limited numbers, the modern Birkin bag manufactured by Hermes has maintained an aura of exclusivity and is beloved by celebrities such as the Kardashians, Jennifer Lopez, and Victoria Beckham. The most expensive fashion item ever sold at auction was a pair of ruby red slippers worn by actor Judy Garland from The Wizard of Oz in 1939, which sold for $32.5 million in 2024 in Dallas, Texas, according to Sotheby’s.

Copyright © 2025 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.



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Mention Me launches AI tool to help brands reach consumers through generative AI search 

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49 minutes ago

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December 5, 2025

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December 5, 2025

Artificial intelligence (AI) continues its march to transform businesses’/consumers’ lives with customer advocacy platform Mention Me launching ‘AI Discovery IQ’, a free-to-use tool that “helps brands reach target consumers in the new age of generative AI search”.   

Kirill KUDRYAVTSEV / AFP/Archives

It claims to allow brands to “instantly audit how discoverable they are within popular AI systems” such as ChatGPT, Claude, Gemini and Perplexity.  

According to Mention Me, 62% of UK consumers now turn to generative AI tools for product recommendations, brand discovery and comparisons, “bypassing traditional search engines entirely [so] businesses are under pressure to respond to this behaviour change,” said  the platform’s CEO Wojtek Kokoszka whose platform works with firms including Charlotte Tilbury, Huel and Puma, “helping marketing teams to boost consumer awareness and sales”.   

With AI, it says the modern customer journey, powered by natural language prompts instead of outdated keyword strings, means consumers are 4.4 times more likely to convert if they find a brand through a large language model (LLM). 

“The rise of ‘agent-mode’ assistants and AI-driven voice search has pushed brands into a new world of digital visibility. Despite this, most brands have little to no insight into how they appear in AI-generated answers”, said Kokoszka.  

AI Discoverability IQ claims to give brands an overall LLM discoverability score, specific details on areas such as technical website elements, content and structured data, and actionable recommendations to improve their AI discoverability.

Its tool generates “measurable, trackable outputs” like AI Visibility Score, brands’ prompt-based results, and a side-by-side comparisons with their competitive set. This means brands “can react quickly to improve their discoverability scores” with Mention Me’s wider suite of products and unique first-party data.  

It’s also “innovating and evolving” its platform to include more capabilities, such as the ability to benchmark against competitors, to drive further improvements for marketing leaders in the age of AI. 

Mention Me CMO Neha Mantri said: “AI Discoverability is not yet a named practice within most marketing teams; the same way SEO wasn’t in the early 2000s. But when up to 31% of consumers say they’re more likely to trust responses from generative AI than traditional search results, this needs to change. Mention Me is naming the problem and providing a solution at just the right time.”  

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Crisis pop-up charity store returns to Savile Row with big celeb, brands support

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December 5, 2025

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December 5, 2025

​A host of celebrities and high-end brands have donating goods to ensure Savile Row’s latest annual ‘Pop-Up Crisis’ store will continue to support the Crisis charity event that has so far raised over £650,000 since 2018.

Image: Crisis charity

Across 8-13 December, the pop-up store at 18-19 Savile Row in London’s Mayfair will sell a curated selection of designer clothing, past stock and samples from luxury brands.

Celebs donating goods include Rosie Huntington-Whiteley, Naomie Harris, David Gandy, Jarvis Cocker, Louis Partridge, Jamie Redknapp and Emma Corrin, among others, for a week-long event and raffle with all proceeds going to help end homelessness across Britain.

Hosted by landlord The Pollen Estate, the temporary shop is also selling designer goods donated by Savile Row tailors including Mr Porter, Wales Bonner, Crockett & Jones and many other luxury brands from Barbour, Tod’s to Manolo Blahnik and Watches of Switzerland Group.

This year, celebrity model and fashion entrepreneur David Gandy will also be curating an exclusive online edit on shopfromcrisis.com, including donations from his own wardrobe as well as items from friends including Redknapp’s brand Sandbanks, Hackett and Aspinal of London.

Gandy said: “Having supported Crisis for a number of years, I’m delighted to have had the opportunity to curate my own online edit this year with the help of some of my close friends. It means a lot to know that donations from my own wardrobe are going towards such an important cause. Whether you’re looking for the perfect Christmas gift or to treat yourself, your purchase can help make a real difference to people facing homelessness this Christmas.” 

Liz Choonara, executive director of Commerce and Enterprise at Crisis, added: “Pop-Up Crisis is such an iconic event in the Crisis calendar and one that we look forward to every year. We’re thrilled to be partnering with the team once again for another week celebrating the iconic craftsmanship and style of Savile Row – with all proceeds going towards our crucial work to end homelessness.” 

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