3G Capital is set to acquire Skechers after receiving all necessary regulatory approvals to finalize the takeover. The deal, valued at approximately $9 billion (€7.9 billion), is expected to close on September 12, subject to the final conditions outlined in the merger agreement signed last May.
Skechers stores – Skechers
This strategic move marks a new chapter for the investment fund led by Brazilian billionaire Jorge Paulo Lemann, known for high-profile acquisitions. After ventures in fast food, beer, and retail, 3G Capital is now entering the footwear sector with the acquisition of Skechers—the third-largest athletic footwear brand in the U.S. market, following Nike and Adidas.
Founded in 1992 in Manhattan Beach, California, by Robert and Michael Greenberg, Skechers first gained traction in the skateboarding scene before capturing the mainstream with its comfort-driven lifestyle shoes. Today, the brand operates in nearly 180 countries, supported by a global network of more than 5,300 retail outlets.
This acquisition follows Skechers’ decision to suspend its annual financial forecast in April due to uncertainty surrounding trade policies during the Trump administration.
Skechers shareholders have until 5 p.m. New York time on September 5 to select their preferred form of compensation.
It remains to be seen whether the California-based brand, known for its product innovation and affordability, will maintain its current identity under new ownership.
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