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$3,000 an hour: Is executive coaching worth the hype—or just hype?

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For years, top corporate leaders have relied on executive coaches to overcome personal challenges, sharpen leadership strategies, and improve both individual and organizational performance. But with coaching typically ranging from $200 to $3,000 hourly, a key question remains: Are executive coaches truly worth the investment?

According to leadership experts and seasoned coaches, the answer is yes—but only when approached with clear objectives, personal accountability, and guidance from a trusted, experienced professional.

At its best, coaching offers far more than advice. It provides a structured, outside perspective that helps leaders deepen their self-awareness, refine decision-making, and develop more effective communication. 

“Leading teams well is not something that is automatically understood,” says David Peck, global lead of Heidrick & Struggles’ executive coaching practice. “At its best, executive coaching enables a leader to identify where—and importantly how—they need to sharpen, fine-tune, or modify their mindset and behavior in ways that can make significant changes.”

Coaches can be especially valuable for those on the path to the C-suite. Leadership experts say it enhances transition readiness, builds emotional intelligence, and broadens one’s strategic vision. “You need someone giving you that new way of seeing and doing things,” says Liz Bentley, founder of Liz Bentley Associates, an executive leadership coaching firm. 

Many chief executives credit coaching as pivotal to their professional ascent. Former Google CEO Eric Schmidt once called hiring a coach, whom he met with weekly for about 15 years, was the best professional decision he ever made. Amazon founder Jeff Bezos and Microsoft founder Bill Gates have similarly touted the value of outside counsel when navigating high-stakes leadership moments.

While the return on coaching is often qualitative and individualized, research suggests  the payoff can be significant. In a  2019 survey by management consulting firm FMI, 87% of respondents said they saw a significant return on investment from executive coaching. 

The market for coaching services has expanded rapidly in recent years. Between 2019 and 2022, the number of leadership coaches grew by 54%, and the industry’s annual revenue reached nearly $4.56 billion, according to a 2023 International Coaching Federation global coaching study. But that growth has also created a crowded, inconsistent landscape. Aside from certification from the ICF, there’s no universal licensing body or set of credentials—making it difficult to distinguish seasoned professionals from self-appointed “gurus.”

“Credentialing is a diluted proxy for relevant experience and skill,” warns Dennis Baltzley, Korn Ferry’s global head of leadership development solutions. What truly matters, he says, is real-world experience and demonstrated success.

Gary Rich, founder of Rich Leadership and a former CEO, agrees. “Nobody knows who’s the snake oil salesman,” he says.

His advice: Vet coaches through trusted referrals, check past clients, and align on coaching style. Some leaders want a thought partner. Others need a truth-teller who won’t hesitate to call out poor leadership habits.

Above all, Rich emphasizes real-world leadership experience. “If the coach you’re looking at is someone who has run a billion-dollar business, has had thousands of people that are working for them, has managed a large system, then they at least know what it was like.” 

Still, coaching alone isn’t a magic fix. Experts stress the importance of entering the process with clear goals and a growth-oriented mindset. “Frankly, most coaches are [hired] because someone is unhappy at their job,” says Shawn Cole, president of Cohen Partners Executive Search. “If it’s not driven by a desire for real leadership development, the coaching can devolve into therapy.”

Ultimately, coaching delivers the strongest returns when it’s used intentionally: to grow, not just to cope. And in today’s complex business landscape, that clarity may be the most valuable leadership tool of all.

This story was originally featured on Fortune.com



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How DeepSeek erased Silicon Valley’s AI lead and wiped $1 trillion from U.S. markets

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Dow futures drop as report says White House mulls global tariff of up to 20% on nearly all trading partners

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  • US stock futures fell Sunday evening as Wall Street braced for the latest salvo in President Donald Trump’s trade war. The Wall Street Journal reported that advisers have considered a global tariff of up 20% on almost all countries, though reciprocal tariffs are still an option. That follows an earlier report that said Trump is eyeing more aggressive duties to transform the US economy.

Investors are buckling up for a potentially bumpy ride as a critical week for markets and the economy kicks off, with reports indicating President Donald Trump’s trade war could soon get even more intense.

Dow futures were down more than 180 points, or 0.43%, while S&P 500 futures fell 0.5% and Nasdaq futures dropped 0.7%. That follows Friday’s selloff that saw the broad market index sink 2%.

Tariff news dominated the weekend and indicated more escalation is ahead. On Sunday, sources told the Wall Street Journal that Trump has pushed his advisers to get more aggressive on tariffs, including higher rates on a wider set of nations.

One option under consideration in recent days is a global tariff of up to 20% that hits nearly all US trading partners, reviving an idea Trump floated on the campaign trail.

A 20% rate would further up the ante. Fitch Ratings earlier estimated that if Trump carried out all his previously announced plans, the effective US tariff rate could hit 18% on average—the highest level in 90 years. 

Reciprocal tariffs, where the US matches duties or trade barriers from other countries, are still an option too, according to the Journal, but one source that said Trump wants a “big and simple” policy.

That suggests the eventual tariff policy will be broader than Treasury Secretary Scott Bessent’s “dirty 15” plan to set tariffs on the 15% of countries that the administration considers the worst trading partners.

The White House didn’t immediately respond to a request for comment.

Similarly, the Washington Post reported on Saturday that Trump is considering a single universal tariff as part of an effort to fundamentally transform the US economy.

That means most imports would face the same rate no matter which country they are from, the report said, adding that Trump views a single duty as less likely to be watered down by exemptions.

Intense discussions are ongoing ahead of Wednesday, which Trump has billed as “Liberation Day,” when his next batch of tariffs will be unveiled.

Trump has already slapped tariffs on China, Canada, Mexico, steel, aluminum and autos, while threatening duties on pharmaceuticals, chips, lumber and the European Union. 

Last week, he suggested he would show some “flexibility” on reciprocal tariffs, and earlier reports said those would be more targeted, raising hopes on Wall Street that their impact would be less severe.

But after stocks rallied, his announcement of auto tariffs on Wednesday contributed to another selloff, which was also fueled by signs that tariffs were worsening inflation as well as consumers’ expectations of future inflation.

Also on Saturday, Trump stood by his auto tariffs, telling NBC News that they are permanent and that he doesn’t care of they cause carmakers to hike prices.

“I couldn’t care less if they raise prices, because people are going to start buying American-made cars,” he said. “I couldn’t care less. I hope they raise their prices, because if they do, people are gonna buy American-made cars. We have plenty.”

Trump later said if prices on foreign cars go up, then consumers will buy American cars.

Meanwhile, several big reports are due this week that could reveal how much stress the economy is feeling from Trump’s tariffs and steep federal job cuts.

On Tuesday, the Institute for Supply Management’s manufacturing activity index for March will come out, and the Labor Department will report February job openings and turnover.

On Wednesday, ADP will release private-sector payroll data for March. On Thursday, ISM will publish its monthly services-activity index, and the Labor Department will report weekly jobless claims.

On Friday, the Labor Department will issue its highly anticipated March jobs report, and Federal Reserve Chairman Jerome Powell is also scheduled to speak.

This story was originally featured on Fortune.com



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EU will respond firmly to US tariffs but still open to ‘compromise,’ German chancellor says

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German Chancellor Olaf Scholz on Sunday said the EU would respond firmly to tariffs announced by US President Donald Trump but stressed the bloc was also open to compromise.

“It is clear that we, as the European Union… will react clearly and decisively to the United States’ tariff policy,” Scholz said ahead of the opening of a trade fair in Hanover.

But the bloc was “always and at all times firmly prepared to work for compromise and cooperation”, he said.

“I say to the US: Europe’s goal remains cooperation. But if the US leaves us no choice, as with the tariffs on steel and aluminum, we will respond as a united European Union,” Scholz said.

Trump has announced sweeping tariffs on the United States’ allies and adversaries, including a 25-percent levy on auto imports starting next week.

A 25-percent US tariff on steel and aluminium from around the world came into effect in mid-March, with EU countermeasures set to begin in April.

As a major car manufacturer and exporter, Germany could be hit particularly hard by the auto tariffs and they were the subject of a visit to Washington by Finance Minister Joerg Kukies last week.

Germany has vowed a tough response to the tariffs, with a government spokesman insisting that “nothing is off the table”.

However, Italian Prime Minister Giorgia Meloni struck a more conciliatory tone on Saturday, calling for a “reasoned” approach to the escalating dispute.

EU chief Ursula von der Leyen also previously said she “deeply” regretted the US auto tariffs and the EU would “continue to seek negotiated solutions”.

Scholz on Sunday also insisted Canada was an independent country, responding to repeated comments by Trump that it should become the 51st US state.

“Canada is a proud, independent nation, Canada has friends all over the world and especially here in Germany and Europe,” he said at the Hanover trade fair.

Canada is a special guest at the event, which officially opens on Monday.

This story was originally featured on Fortune.com



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