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10 top menswear trends for Spring/Summer 2026

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Nicola Mira

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July 3, 2025

Colour and confidence are back in men’s fashion for Spring/Summer 2026. Although the global economic and geopolitical situation is deteriorating by the day, designers broadcast an optimistic message on the Florence, Milan and Paris runways. Vibrant colours are back, bringing a welcome breath of fresh air. A dreamy yearning for softness floated around the collections, and Saint-Exupéry’s The Little Prince became the new inspiration at 3.Paradis and KidSuper. Easy does it was the key to the collections presented at the menswear fashion weeks held between June 17 and 29, featuring items that were cool yet always stylish and sophisticated, thanks to their textural fabrics. Items to be worn nonchalantly, rolling up the sleeves of shirts and jackets for a more casual vibe. Designers went for fluid, ethereal silhouettes, featuring destructured jackets, often minus the lining, ample flowing trousers and vintage V-neck polos, the ideal garments for a torrid summer thanks to natural, breathable fabrics.
 

1 Anti-heat outfits 

Zegna, Spring/Summer 2026 – ©Launchmetrics/spotlight

As temperatures went crazy in Florence and Paris, designers seemed to have come to terms with the rigours of global warming. They have changed the codes of menswear, making the garments eclectic and versatile by using increasingly lighter fabrics with a strong summer feel. All kinds of deconstructed, airy jackets combined with generously cut, fluid trousers – the more elegant ones with darts, others with straight legs and a skinny fit – with Bermudas or other types of shorts, in looks that always oozed a certain elegance. The emphasis was on lightweight materials stacked in thin layers: Cotton, poplin, gauze, organza and seersucker fabric, the latter making a major come-back, as well as natural fibres such as hemp and the ubiquitous linen.

2 Palazzo life

Dior Homme, Spring/Summer 2026 – ©Launchmetrics/spotlight

Men are increasingly keen on comfort and favour loungewear, but always with a classy feel suitable for bon vivants living the palazzo life. Next summer, pyjamas and dressing gowns will replace suits and overcoats. So said many designers, including Dries Van Noten and Ziggy Chen. Sometimes, this took the form of a classic light cotton shirt, or a striped one with subtle piping, completing an everyday look (as seen for example at Dior, Hermès and Officine Générale), or a straightforward pair of striped trousers with a gathered waist, at Louis Vuitton, while Saint Laurent opted for shorts. Overcoats and kimono-style bathrobe/jackets in embroidered silk also made an appearance. At Dolce & Gabbana, every item had something of a pyjama look. Amiri crafted embroidered silk and satin jackets/dressing gowns, complete with tasselled key rings in 5-star hotel-style, while Rowen Rose designed a collection ideal for a rejuvenating stay at a luxury resort, featuring bathrobe/coats in terry cloth.

3 Stripes

Junya Watanabe, Spring/Summer 2026 – ©Launchmetrics/spotlight

Stripes were all over the catwalks, and the streets. They cropped up absolutely everywhere, from tennis- and pyjama-style outfits to sailor stripes, in a variety of colours or black and white, vertical and horizontal, thin and wide. And they featured on all kinds of garments: Pinstripe suits in wool or linen, classic shirts, trousers, gilets, knitwear, T-shirts and even swimsuits.

4 Briefs

Prada, Spring/Summer 2026 – ©Launchmetrics/spotlight

After women, it was men’s turn to dare to wear briefs! Prada took the lead with a retro model of slightly baggy cotton briefs, puckered at the top of the thighs like a baby’s bloomers. Shorts have been extremely popular for several seasons, and are now a permanent fixture of summer wardrobes, in increasingly micro proportions. In some cases, they looked like ultra-short, skin-tight vintage swimsuits, with stripes or 1970s prints. Wooyoungmi featured them in a bodysuit version, 1920s style, while CREOLE opted for swimsuit briefs.

5 Colour explosion

Craig Green, Spring/Summer 2026 – ©Launchmetrics/spotlight

 
Neutral, classic and natural colours remained predominant in men’s collections, alongside pastel shades. But next summer’s wardrobes will include an unexpected explosion of colour. From deliberately colourful items adding vibrancy to rather austere looks, to artful combinations of bright hues in colour-block mode. The favourite shades were gold or chick yellow, red, turquoise, meadow green, pink, and electric blue.

6 Nylon tops/windbreakers

Saint Laurent, Spring/Summer 2026 – ©Launchmetrics/spotlight

Designers used lightweight nylon and performance fabrics to create feather-light outfits that could hardly be felt on the skin, like the parachute canvas garments seen at Pronounce and KidSuper. Several designers also gave the classic windbreaker a fresh twist, converting it into a top or a shirt, as at Saint Laurent and David Catalàn, or into a jacket/gilet, as at Bluemarble. Ultra-light nylon overcoats were ubiquitous too, super-useful in case of unexpected rain.

7 V-neck tops

Ami Paris, Spring/Summer 2026 – ©Launchmetrics/spotlight

V-neck, slightly retro tops are back in fashion, often with a deep neckline. Like Ami Paris’s wool lozenge gilet, Rick Owens’s sheer top, Officine Générale’s sailor-collar polo, Sean Suen’s crocheted sweater, and the long-sleeved T-shirts with unbuttoned collars seen at Bluemarble, Auralee and Wales Bonner. Not to mention the V-shaped sweater which Prada and many others have duly reinstated.

8 Cropped preppy cardigans

Fiorucci, Spring/Summer 2026 – ©Launchmetrics/spotlight

A preppy streak, perfectly consistent with the V-neck trend, featured in next summer’s men’s collections, with plenty of sensible polos and cardigans. But these classic items were often reinterpreted in tongue-in-cheek cropped versions. Sweaters and cute little gilets came in tight, short, and highly fitted silhouettes, for example at Fiorucci, Egonlab, Sean Suen and Camperlab.

9 Three-in-one trousers

3.Paradis, Spring/Summer 2026 – ©Launchmetrics/spotlight

The trend for clothes with double and triple layers continued unabated, with layering and trompe l’oeil galore. Jackets and sweaters were worn in multiples, while boxer shorts peeking over the edge of low-waisted trousers were uber-popular, even with luxury houses. At Egonlab, wearing three pairs of socks was the rule. But next summer’s must will be the three-in-one trousers, notably seen at Fiorucci and 3.Paradis, where four pairs were layered neatly on top of each other, and at Simon Cracker, where multi-trousers transformed into dungarees.

10 Flip flops

Hermès, Spring/Summer 2026 – ©Launchmetrics/spotlight

While the models at Zegna and Craig Green took to the runway barefoot, this season most designers favoured the simplest shoe type in the world, flip flops. They came of course in the most luxurious materials and versions, as seen among others at Hermès, Louis Vuitton, Prada, etc. Flip flops, pool slides and other types of beach sandals have become entirely acceptable as footwear, even worn with a business suit. The style was as relaxed as possible, with models for real or pretend holidaymakers, and variations on the theme like mules, slippers, ballerinas, and even platform shoes looking like children’s sandals.

 

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Cosmetics giant Unilever finalises business demerger

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December 5, 2025

The demerger of Unilever‘s ice cream division, to be named ‘The Magnum Ice Cream Company,’ which had been delayed in recent months by the US government shutdown, will finally go ahead on Saturday, the British group announced.

Reuters

Unilever said in a statement on Friday that the admission of the new entity’s shares to listing and trading in Amsterdam, London, and New York, as well as the commencement of trading… is expected to take place on Monday, December 8.

The longest federal government shutdown in US history, from October 1 to November 12, fully or partially affected many parts of the federal government, including the securities regulator, after weeks without an agreement between Donald Trump‘s Republicans and the Democratic opposition.

Unilever, which had previously aimed to complete the demerger by mid-November, warned in October that the US securities regulator (SEC) was “not in a position to declare effective” the registration of the new company’s shares. However, the group said it was “determined to implement in 2025” the separation of a division that also includes the Ben & Jerry’s and Cornetto brands, and which will have its primary listing in Amsterdam.

“The registration statement” for the shares in the US “became effective on Thursday, December 4,” Unilever said in its statement. Known for Dove soaps, Axe deodorants and Knorr soups, the group reported a slight decline in third-quarter sales at the end of October, but beat market expectations.

Under pressure from investors, including the activist fund Trian of US billionaire Nelson Peltz, to improve performance, the group last year unveiled a strategic plan to focus on 30 power brands. It then announced the demerger of its ice cream division and, to boost margins, launched a cost-saving plan involving 7,500 job cuts, nearly 6% of the workforce. Unilever’s shares on the London Stock Exchange were steady on Friday shortly after the market opened, at 4,429 pence.
 

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Burberry elevates two SVPs to supply chain and customer exec roles

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December 5, 2025

Burberry has named a new chief operating and supply chain officer as well as a new chief customer officer. They’re both key roles at the recovering luxury giant and both are being promoted from within.

Burberry – Spring-Summer2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Matteo Calonaci becomes chief operating and supply chain officer, moving from his role as senior vice-president of strategy and transformation at the firm. 

In his new role, he’ll be oversee supply chain and planning, strategy and transformation, and data and analytics. He succeeds Klaus Bierbrauer, who’s currently Burberry supply chain and industrial officer. Bierbrauer will be leaving the company following its winter show and a transition period.

Matteo Calonaci - Burberry
Matteo Calonaci – Burberry

Meanwhile, Johnattan Leon steps up as chief customer officer. He’s currently currently Burberry’s senior vice-president of commercial and chief of staff. In his new role he’ll be leading Burberry’s customer, client engagement, customer service and retail excellence teams, while also overseeing its digital, outlet and commercial operations.

Both Calonaci and Leon will join the executive committee, reporting to Company CEO Joshua Schulman.

JohnattanLeon - Burberry
JohnattanLeon – Burberry

Schulman said of the two execs that the appointments “reflect the exceptional talent and leadership we have at Burberry. Both Matteo and Johnattan have been instrumental in strengthening our focus on executional excellence and elevating our customer experience. Their deep understanding of our business, our people, and our customers gives me full confidence that their leadership will help drive [our strategy] Burberry Forward”.

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Puneet Gupta steps into fine jewellery

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December 5, 2025

Traditional and occasion wear designer Puneet Gupta has stepped into the world of fine jewellery with the launch of ‘Deco Luméaura,’ a collection designed to blend heritage and contemporary aesthetics while taking inspiration from the dramatic landscapes of Ladakh.

Hints of Ladakh’s heritage can be seen in this sculptural evening bag – Puneet Gupta

 
“For me, Deco Luméaura is an exploration of transformation- of material, of story, of self,” said Puneet Gupta in a press release. “True luxury isn’t perfect; it is intentional. Every piece is crafted to be lived with and passed on.”

The jewellery collection features cocktail rings, bangles, chokers, necklaces, and statement evening bags made in recycled brass and finished with 24 carat gold. The stones used have been kept natural to highlight their imperfect and unique forms and each piece in the collection has been hammered, polished, and engraved by hand.

An eclectic mix of jewels from the collection
An eclectic mix of jewels from the collection – Puneet Gupta

 
Designed to function as wearable art pieces, the colourful jewellery echoes the geometry of Art Deco while incorporating distinctly South Asian imagery such as camels, butterflies, and tassels. Gupta divides his time between his stores in Hyderabad and Delhi and aims to bring Indian artistry to a global audience while crafting a dialogue between designer and artisan.

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