Colour and confidence are back in men’s fashion for Spring/Summer 2026. Although the global economic and geopolitical situation is deteriorating by the day, designers broadcast an optimistic message on the Florence, Milan and Paris runways. Vibrant colours are back, bringing a welcome breath of fresh air. A dreamy yearning for softness floated around the collections, and Saint-Exupéry’s TheLittle Prince became the new inspiration at 3.Paradis and KidSuper. Easy does it was the key to the collections presented at the menswear fashion weeks held between June 17 and 29, featuring items that were cool yet always stylish and sophisticated, thanks to their textural fabrics. Items to be worn nonchalantly, rolling up the sleeves of shirts and jackets for a more casual vibe. Designers went for fluid, ethereal silhouettes, featuring destructured jackets, often minus the lining, ample flowing trousers and vintage V-neck polos, the ideal garments for a torrid summer thanks to natural, breathable fabrics.
As temperatures went crazy in Florence and Paris, designers seemed to have come to terms with the rigours of global warming. They have changed the codes of menswear, making the garments eclectic and versatile by using increasingly lighter fabrics with a strong summer feel. All kinds of deconstructed, airy jackets combined with generously cut, fluid trousers – the more elegant ones with darts, others with straight legs and a skinny fit – with Bermudas or other types of shorts, in looks that always oozed a certain elegance. The emphasis was on lightweight materials stacked in thin layers: Cotton, poplin, gauze, organza and seersucker fabric, the latter making a major come-back, as well as natural fibres such as hemp and the ubiquitous linen.
Men are increasingly keen on comfort and favour loungewear, but always with a classy feel suitable for bon vivants living the palazzo life. Next summer, pyjamas and dressing gowns will replace suits and overcoats. So said many designers, including Dries Van Noten and Ziggy Chen. Sometimes, this took the form of a classic light cotton shirt, or a striped one with subtle piping, completing an everyday look (as seen for example at Dior, Hermès and Officine Générale), or a straightforward pair of striped trousers with a gathered waist, at Louis Vuitton, while Saint Laurent opted for shorts. Overcoats and kimono-style bathrobe/jackets in embroidered silk also made an appearance. At Dolce & Gabbana, every item had something of a pyjama look. Amiri crafted embroidered silk and satin jackets/dressing gowns, complete with tasselled key rings in 5-star hotel-style, while Rowen Rose designed a collection ideal for a rejuvenating stay at a luxury resort, featuring bathrobe/coats in terry cloth.
Stripes were all over the catwalks, and the streets. They cropped up absolutely everywhere, from tennis- and pyjama-style outfits to sailor stripes, in a variety of colours or black and white, vertical and horizontal, thin and wide. And they featured on all kinds of garments: Pinstripe suits in wool or linen, classic shirts, trousers, gilets, knitwear, T-shirts and even swimsuits.
After women, it was men’s turn to dare to wear briefs! Prada took the lead with a retro model of slightly baggy cotton briefs, puckered at the top of the thighs like a baby’s bloomers. Shorts have been extremely popular for several seasons, and are now a permanent fixture of summer wardrobes, in increasingly micro proportions. In some cases, they looked like ultra-short, skin-tight vintage swimsuits, with stripes or 1970s prints. Wooyoungmi featured them in a bodysuit version, 1920s style, while CREOLE opted for swimsuit briefs.
Neutral, classic and natural colours remained predominant in men’s collections, alongside pastel shades. But next summer’s wardrobes will include an unexpected explosion of colour. From deliberately colourful items adding vibrancy to rather austere looks, to artful combinations of bright hues in colour-block mode. The favourite shades were gold or chick yellow, red, turquoise, meadow green, pink, and electric blue.
Designers used lightweight nylon and performance fabrics to create feather-light outfits that could hardly be felt on the skin, like the parachute canvas garments seen at Pronounce and KidSuper. Several designers also gave the classic windbreaker a fresh twist, converting it into a top or a shirt, as at Saint Laurent and David Catalàn, or into a jacket/gilet, as at Bluemarble. Ultra-light nylon overcoats were ubiquitous too, super-useful in case of unexpected rain.
V-neck, slightly retro tops are back in fashion, often with a deep neckline. Like Ami Paris’s wool lozenge gilet, Rick Owens’s sheer top, Officine Générale’s sailor-collar polo, Sean Suen’s crocheted sweater, and the long-sleeved T-shirts with unbuttoned collars seen at Bluemarble, Auralee and Wales Bonner. Not to mention the V-shaped sweater which Prada and many others have duly reinstated.
A preppy streak, perfectly consistent with the V-neck trend, featured in next summer’s men’s collections, with plenty of sensible polos and cardigans. But these classic items were often reinterpreted in tongue-in-cheek cropped versions. Sweaters and cute little gilets came in tight, short, and highly fitted silhouettes, for example at Fiorucci, Egonlab, Sean Suen and Camperlab.
The trend for clothes with double and triple layers continued unabated, with layering and trompe l’oeil galore. Jackets and sweaters were worn in multiples, while boxer shorts peeking over the edge of low-waisted trousers were uber-popular, even with luxury houses. At Egonlab, wearing three pairs of socks was the rule. But next summer’s must will be the three-in-one trousers, notably seen at Fiorucci and 3.Paradis, where four pairs were layered neatly on top of each other, and at Simon Cracker, where multi-trousers transformed into dungarees.
While the models at Zegna and Craig Green took to the runway barefoot, this season most designers favoured the simplest shoe type in the world, flip flops. They came of course in the most luxurious materials and versions, as seen among others at Hermès, Louis Vuitton, Prada, etc. Flip flops, pool slides and other types of beach sandals have become entirely acceptable as footwear, even worn with a business suit. The style was as relaxed as possible, with models for real or pretend holidaymakers, and variations on the theme like mules, slippers, ballerinas, and even platform shoes looking like children’s sandals.
Rebag’s Clair report, which studies the value retention of bags on the resale firm’s platform, said Hermès has reclaimed the top position in 2025, reaching an average 138% value retention—a 38% year-over-year increase.
Rebag
The New York-based Rebag’s report also said that a ten-year analysis of Birkin data shows resale values have surged 92% since 2015, outpacing Hermès’ own retail price growth of 43%.
Behind Hermès, Goyard logged 132% retention in 2025, up 28% from 2024; The Row recorded 97% value retention, while Miu Miu climbed to 104% average retention, according to the report.
In fine jewellery, Van Cleef & Arpels extended its lead, with 112% retention led by the Sweet Alhambra collection, while in the watches category, Rolex remained steady at 104%, with standout models like the Submariner Hulk reaching 244% of their original retail price. Comparatively, Cartier witnessed 87% retention.
Louis Vuitton x Takashi Murakami‘s return boosted search demand and pushed top styles above 130% resale value, the report added, while renewed interest in Balenciaga‘s Le City, Celine‘s Phantom, and Chloé‘s Paddington saw an increased demand for early-2000s bags.
Rebag’s 2025 Clair Report, which analyses millions of data points across the primary and secondary markets to reveal the brands, styles, and investment opportunities shaping the luxury landscape, said that global tariff shifts and changing consumer behaviours have made 2025 a “defining year for luxury resale.”
“Higher primary prices pushed more consumers to the secondary market, reaffirming its stability. The 2025 Clair Report highlights the brands demonstrating lasting long-term value,” said Charles Gorra, CEO and founder of Rebag.
In June, Rebag reported its launch on Luxury Stores at Amazon, bringing its pre-loved designer handbags, jewelry, watches, and more to the platform.
Lululemon Athletica’s CEO shake-up has put the spotlight on the once-dominant yoga pants maker’s race to wrest back younger and affluent shoppers from rivals and revive its sagging U.S. business.
Calvin McDonald – Reuters
Its shares, which have halved in value this year, rose 10% on Friday following the departure of CEO Calvin McDonald after about seven years in the role.
An athleisure pioneer known for its premium yoga apparel, Lululemon lost ground as newer rivals such as Alo Yoga and Vuori weaned away its core younger shoppers with trendier styles, marketing campaigns and celebrity partnerships.
Meanwhile, established players like Nike and Gap also entered the market with lower-priced styles.
Lululemon “caught the perfect wave in fashion, becoming the trend for the last five years,” said Brian Mulberry, senior client portfolio manager at Zacks Investment Management.
“But as its core customers graduate college and face tighter budgets, affordability is a challenge and a new outfit at Lulu can cost as much as a month’s groceries.”
Lululemon sells a range of yoga, running and training apparel such as Align yoga pants priced at $108 and men’s joggers at $128.
The slow refresh to core styles and product missteps, such as its decision to pull its $98 “Breezethrough” leggings from shelves last year, have led to heavy discounting to clear aged inventory.
At an earnings call late on Thursday, company executives said the board is “focused on a leader with experience and growth and transformation”.
“It’s understandable to think that a strategic overhaul with a new leader at the helm will be a positive, but this opens the door to more questions as to what direction the board will go with a replacement,” said Jay Woods, chief market strategist at Freedom Capital Markets.
Lululemon is the latest global consumer company facing leadership churn as macroeconomic uncertainty fuels increasingly divergent spending patterns.
Lululemon is making efforts to speed up product development, launch fresh styles and drive company-wide efficiencies to offset cost inflation and protect margins.
The company beat third-quarter results, lifted by strong China sales, but issued a weaker-than-expected holiday forecast as higher promotions and increased spending on marketing weigh on margins.
Founder Chip Wilson, who is also Lululemon’s largest independent shareholder, in a statement on Friday slammed the board for “poor succession planning” and value erosion.
He called for an urgent CEO search led by new, independent directors with deep company knowledge to restore a product-first focus. Lululemon did not immediately respond to a Reuters request for comment on Wilson’s statement.
The company’s forward price-to-earnings multiple, a common benchmark for valuing stocks, is 14.66, compared to 31.26 for Nike and Abercrombie & Fitch‘s ratio of 10.8, according to LSEG data.
“The main challenge I foresee for the new leadership is not how consumers see Lulu, but how does it see itself?” said Mulberry.
Ferragamo appoints Alberto Tomba as a brand ambassador. The collaboration with the Italian skiing legend celebrates values shared by the Florentine fashion house: dedication, perseverance, resilience and attention to detail.
Alberto Tomba
Born in 1966, Tomba is the quintessential emblem of an Italy that invests in talent, commitment and the ability to push beyond one’s limits. His career is marked by major international successes, including three Olympic gold medals and two silver medals, two World Championship gold medals and two bronze medals, and 50 World Cup victories.
The Bologna-born skier is also the only athlete to have won races in 11 consecutive seasons (1987-1998) and to have claimed four World Cup discipline titles in giant slalom and four in slalom.
“Tomba’s sporting journey perfectly reflects Ferragamo’s philosophy: every achievement comes from sacrifice, every result from dedication. We share with him a deep sense of authenticity and a love of excellence, values that continue to inspire our daily work,” said Leonardo Ferragamo.
“Being chosen by Ferragamo is an honour,” Tomba commented. “I have always believed that sport and style share a common language: that of passion, rigour and the desire to improve every day. Representing a brand that embodies all this, and that brings Italian beauty and craftsmanship to the world, is a source of great pride.”
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