The fashion platform, promoted by the Department of Business and Labour through the Catalan Government’s Trade, Crafts and Fashion Consortium, announced the move on Monday. With this change of setting, 080 Barcelona Fashion “kicks off a new chapter” that strengthens “the link between fashion and the city, with the sea as a global connector,” it said in a statement.
After years cementing its role as a showcase for emerging talent and with a clear and growing international outlook, 080 Barcelona Fashion aims to open up further to the city and position itself as “a megaphone for creativity.”
“This boost consolidates Catalonia and Barcelona as leaders in the fashion world, reinforcing their role as a creative and innovative hub, and with a clear international outlook,” the platform emphasised in a statement.
Its current director, Marta Coca, outlined the essence of the new location in October: “We want a completely different style to the recent editions, where modernism has taken centre stage. We are looking for a location that, while different, also defines Barcelona.”
The 37th edition of the event will look out to the sea from one of the city’s icons and attractions. The cycle beginning in April is aligned with the “Fashion Plan 2025-2030” promoted by Barcelona City Council, which made its debut as an investor in the event last October with a contribution of €150,000 (from a total budget of €2.15 million). The plan aims to “integrate fashion into the cultural, creative and economic map of the city and position Barcelona as a fashion capital.”
At its most recent edition at the Sant Pau Art Nouveau Site, 080 Barcelona Fashion welcomed more than 11,000 attendees and featured 24 brands, including labels such as Moisés Nieto, Acromatyx, Guillermina Baeza, Custo Barcelona and Carlota Barrera. It was an edition marked by new formats and synergies with public and private platforms in the sector.
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